Mastering Target Market Strategies for Maximum Impact in Recovery Centers with Steve Donai
Description
Welcome to Recovery Reach by recovery.com - where we discuss the business of recovery! In today's episode, we dive deep into the importance and strategy of targeting in the recovery sector. Join Andrew as he chats with Steve Donai, founder of Growth Sherpa. They break down what targeting means, why narrowing your focus can expand your reach and impact, and how to find and engage your ideal client profile. Steve shares his expert insights on the benefits of targeted marketing, overcoming common hurdles, and offers practical advice on how to refocus your efforts for greater success. Don't miss out on this essential guide to optimizing your recovery business!
Explore mental health and addiction treatment options: https://recovery.com
Learn more about Steve Donai & Growth Sherpa: https://growthsherpaconsulting.com
00:00 Introduction to Recovery Reach
01:14 Understanding Targeting in Recovery
02:21 Challenges of Broad Targeting
04:37 Benefits of Narrow Targeting
04:56 Case Study: Automotive Industry
07:24 Implementing a No Wrong Call Policy
12:10 Data-Driven Targeting Strategies
15:14 Change Management in Targeting
20:21 Effective Referral Systems
24:40 Challenges in Patient-Centric Care
24:58 Leveraging Your MarTech Stack
25:49 Importance of Ongoing Coaching
26:53 Balancing Communication with Multiple Stakeholders
29:53 Utilizing Video Content for Effective Communication
31:41 Identifying Unique Selling Points
35:00 Targeting Specific Demographics
39:29 Benefits of Outcomes-Based Marketing
46:15 Final Thoughts and Encouragement
United States
