Welcome to Recovery Reach, powered by Recovery.com! Join us as we dive into the substance use and mental health treatment industry's complexities with Meg Kee from Kee Group Marketing. Explore how treatment centers can carve out their niches, align operations, and market smarter by making data-driven decisions while leveraging the power of community engagement. Meg shares valuable insights on niche identification, compliance, digital marketing strategies, and the importance of lived experience in crafting effective marketing campaigns. Tune in to discover how to differentiate your facility and make a meaningful impact in a crowded field. Don't miss this essential conversation for treatment center operators, marketing professionals, and anyone interested in the substance use and mental health treatment industry!

Explore mental health and addiction treatment options: https://recovery.com

Learn more about Kee Group Marketing: https://keegroupmarketing.com/

00:00 Introduction to Recovery Reach

00:55 Meet Meg Kee: Marketing Expert

01:41 Importance of Compliance in Marketing

03:06 Finding Your Niche in Treatment Centers

04:36 Aligning Operations with Marketing

05:38 Overcoming Marketing and Outreach Tensions

06:44 Grading the Industry on Niche Marketing

07:55 Challenges in Finding and Sticking to a Niche

09:56 Benefits of Specialization in Treatment

12:26 Data-Driven Decisions in Marketing

13:58 Examples of Effective Niche Marketing

18:10 Leveraging Staff Strengths for Marketing

20:55 Innovative Digital Marketing Strategies

22:22 Leveraging Differentiator Items in Digital Marketing

22:42 Exploring Competitor Strategies and New Channels

23:30 Balancing Risk and Simplicity in Marketing

24:22 Pitching and Evaluating Alternative Marketing Methods

25:12 The Importance of Client-Agency Relationships

27:09 Challenges in Tracking CPA and ROI

30:51 Building Awareness and Community Engagement

33:48 The Role of Gut Instinct in Marketing Decisions

38:11 Group Marketing and Client Selection

43:03 Overcoming Discouragement in Marketing

43:46 Conclusion and Final Thoughts