High-Intent Traffic for Addiction Treatment Centers: Insights from Digital Marketing Expert Derek Hyman
Description
Welcome to Recovery Reach by Recovery.com! In this episode, Derek Hyman, founder and CEO of Scalable Growth, shares his expertise on why high-intent traffic is crucial for addiction and mental health treatment centers. He discusses the differences between high and low-intent traffic and provides strategies for attracting leads that convert. Derek also dives into the importance of creating content that balances the needs of both users and search engines, and explores how to leverage Google’s algorithm to maximize your digital impact. Discover best practices for optimizing SEO and conversion rate, plus tips on using call tracking, content strategy, and more.
Explore mental health and addiction treatment options: https://recovery.com
Learn more about Scalable Growth: https://scalablegrowth.co/
00:00 Introduction to Recovery Reach
00:28 Meet Derek Hyman: Founder and CEO of Scalable Growth
02:42 Understanding Search Intent
04:32 The Importance of High Intent Traffic
06:45 Challenges with Low Intent Traffic
20:59 Strategies for High Intent Keywords
25:38 Reverse Engineering for Effective Lead Generation
26:05 Content Strategy for Google and Humans
27:24 Understanding User Personas and Content Needs
28:04 Importance of Ratings, Reviews, and Google Business Profile
29:51 SEO and CRO: A Cohesive Strategy
30:18 Optimizing Content for Mobile and User Engagement
30:56 Effective Use of CTAs and Content Presentation
39:32 Tracking Metrics and Measuring Success
42:49 Impact of High-Intent Keywords on Map Pack Rankings
44:54 Future of SEO in the Age of AI
46:59 Conclusion and Contact Information
United States
