Search with Candour - SEO podcast

Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data. Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients. Jack and Marco also discuss the importance of combining technical SEO expertise with business acumen and provide valuable tips for anyone looking to maximise the impact of their web data. Sponsors AlsoAsked - Track search intent shift over time using the Timeline feature SE Ranking - Track AI Overviews for your clients using SE Ranking Links to follow Marco: Follow Marco on LinkedIn Check out SEOTistics Subscribe to Marco's newsletter Links to resources/articles: ⁠Free Google Cloud BigQuery training⁠ Analytics for SEO course ⁠Analytics for SEO ebook The Gray Dot keyword matrix template Chapters 00:00 Highlight reel 00:36 Welcome to Search with Candour 00:56 Introducing Marco Giordano 01:55 Sponsors 04:49 Marco Giordano's Insights on Web Data 06:12 Common Mistakes in Web Data Management 10:22 Balancing Hard and Soft Skills in SEO 19:00 Importance of Storing and Analysing Web Data 29:46 Combining Data Sources for Better Insights 37:17 Global Marketing Differences 39:26 The Role of Crawl Data and Log Files 42:05 Integrating Technical and Content Strategies 49:16 The Importance of Hybrid Skills in SEO 52:49 Evolving Job Titles and Industry Roles 54:27 Combining SEO with Other Channels 01:03:15 The Future of SEO and Analytics 01:09:17 Conclusion and Future Episodes

Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO. Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO. Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Follow Noah ⁠Follow Noah on LinkedIn⁠ ⁠Sterling Sky⁠ ⁠Join the SEO community⁠ Chapters 00:00 Trailer introduction 00:58 Introduction 02:18 Sponsors: SE Ranking & Optmyzr 06:42 Welcome Noah Learner 09:44 Defining Critical Thinking Skills 11:42 Challenges in Problem Solving 15:32 Importance of Structured Problem Definition 23:31 Data-Driven Decision Making 40:52 Aligning SEO Metrics with Business Goals 45:29 The Importance of Call Tracking 46:50 Understanding Attribution and Data Constraints 50:01 Prioritizing Tasks for Maximum Impact 51:47 Efficiency Through Automation 54:52 The Role of AI in Problem Solving 01:05:09 Critical Thinking in SEO 01:11:38 Building a Supportive SEO Community 01:15:17 Conclusion and Future Episodes

Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends. In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews. We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore. Don't miss it! Resources Google’s AI-Organised search results Google Shopping’s personalised feed The Verge’s article on personalised Google Shopping feed Redditors disrupt AI Overviews with fake restaurant reviews Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Introduction 00:10 Conference Season and Travel 01:40 Sponsor: SE Ranking 03:12 Sponsor: Optmyzr 06:01 AI in Search 2024 06:21 AI Organized Search Results 14:03 Personalized Shopping Feeds 26:55 Financial Advice Inaccuracies 28:52 Financial Advice Regulations in the UK 29:08 US State Laws vs Federal Laws 30:12 AI Overviews and Legal Nuances 31:00 Disclaimers and User Trust 33:39 Accuracy of AI-Generated Content 39:56 Reddit's Influence on Search Results 46:12 User-Generated Content: Pros and Cons 49:25 Conclusion and Upcoming Content

Join hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights. From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of Halloween itself. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Chapters 00:00 Spooky Introduction and Halloween Special 🎃 01:28 Sponsor - SE Ranking Overview 03:00 Sponsor - Optmyzr: The Ultimate PPC Management Tool 05:51 👻 Halloween Tips and Spooky Conversations 👻 08:54 🎃 The History and Evolution of Halloween 🎃 15:59 🧛‍♂️ Halloween Costumes and Cognitive Biases 🧛‍♂️ 38:23 Halloween Trends Analysis 39:00 Comparing Halloween Popularity Over the Years 40:58 Marketing Strategies and Cognitive Biases 44:53 Corporate Messages That Will Chill Your Spine 56:53 SEO and UX: The Future of E-commerce 01:03:36 Closing Thoughts Follow Myriam Follow Myriam on LinkedIn Neurospicy Agency Pragm Follow Stéphanie Follow Stef on LinkedIn Stéphanie's website Stéphanie's UX templates

Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections. From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners. Links to follow Darren Darren on LinkedIn: ⁠https://www.linkedin.com/in/darrenshawwhitespark/⁠ Whitespark on LinkedIn: ⁠https://www.linkedin.com/company/whitespark/⁠  Threads: ⁠https://www.threads.net/@darrenshawseo⁠  Website: ⁠https://whitespark.ca/⁠  YouTube: ⁠https://www.youtube.com/@WhitesparkCa⁠  Tiktok: ⁠https://www.tiktok.com/@darrenshawseo⁠ Resources Local SEO ranking factors 2023 edition - ⁠https://whitespark.ca/local-search-ranking-factors⁠ ⁠Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc⁠ ⁠Are Opening Hours a Local Ranking Factor? - BrightLocal⁠ ⁠Report: Menu items, busier businesses may be Google local ranking signals⁠ Google Vision AI: ⁠https://cloud.google.com/vision⁠  ⁠Website Title Tags and GMB Snippets⁠ Enter…the stuff zone: ⁠https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/⁠ Chapters 00:00 Introduction 02:20 Sponsorship Shoutout: SE Ranking 03:54 Sponsorship Shoutout: Also Asked 05:19 Darren Shaw's Journey in SEO 06:31 Local Search Ranking Factors Update 09:43 Optimising Google Business Profile Services 18:23 Impact of Business Hours on Rankings 23:47 Menu Items and Local SEO 29:03 Multilingual Business Names for Local SEO 31:34 Mastering Google Posts: Common Mistakes and Best Practices 37:19 The Power of Videos and Photos in Google Business Profiles 44:53 Optimising Your Google Business Profile Q&A 50:18 The Controversy of Keyword Stuffing in Title Tags 57:07 Outro

Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm. Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, strategies like ikigai and ISA, and the importance of setting achievable goals. Sponsors ⁠SE Ranking⁠ ⁠AlsoAsked⁠ ⁠SISTRIX⁠ ⁠Majestic⁠ Chapters 00:00:00 Introduction 00:01:34 Sponsors: SE Ranking & AlsoAsked 00:04:28 Live Podcast Begins 00:05:08 Career Planning Discussion 00:05:27 Introducing the SEO Mindset Podcast 00:06:18 Introducing Search With Candour 00:07:21 Why This Live Podcast is Important 00:08:13 Finding Your Ikigai 00:09:59 Live Podcast Sponsors: SISTRIX & Majestic 00:13:40 Career Planning Experiences 00:20:05 Overcoming Career Planning Challenges 00:27:36 Strategies for Effective Career Planning 00:49:59 The Simple Joy of Cleaning Kitchens 00:50:44 Exploring the Nine Lives Exercise 00:51:34 Taking Action Towards Your Dreams 00:53:44 The ISA Strategy: Intention, Strategy, Action 00:58:00 Collecting Data for Career Success 01:04:38 Building a Personal Brand and Networking 01:09:15 Audience Q&A 01:11:34 Dealing with Comparisons and Self-Perception 01:20:29 The Importance of Certifications and Continuous Learning 01:33:40 Outro

Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece of negative feedback standout against positive feedback? Resources and studies: Neuroscience of Search: What does brain science tell us about the user? 🧠  Negativity drives online news consumption | Nature Human Behaviour  Consuming Negative News Can Make You Less Effective at Work  How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect  Martin E.P. Seligman | Positive Psychology Center Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast Follow Giulia Follow Giulia on LinkedIn Check out Neuroscientive Chapters 00:00 Users are more aware of marketing tactics 00:31 Welcome to Search with Candour 00:42 Introducing Giulia Panozzo and Neuromarketing 01:50 Sponsors 04:53 Giulia Panozzo's Background and Achievements 05:53 What is Negativity Bias? 10:55 The Neuroscience Behind Negativity Bias 17:06 Marketing's Impact on User Behaviour 25:27 User Scepticism and Authenticity in Reviews 36:08 Confirmation Bias and Negativity Bias 37:26 Questioning Beliefs and Seeking Honest Reviews 38:43 Critical Thinking and Bias in Academia 41:26 Negativity Bias in Career and Workplace 45:25 Impact of Negative Feedback and Learned Helplessness 48:58 Two-Way Feedback and Work Culture 57:15 Good Daily Habits for Fighting Negativity Bias 59:29 Reframing Failures and Neuroplasticity 01:03:33 Future of Search and Marketing 01:05:00 Conclusion and Final Thoughts

Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy. Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies. Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf Follow Maria on LinkedIn Follow Crisol Translations Resources Maria's companion blog post Book recommendation: The Culture Map by Erin Meyer The Nike 'Am I a Bad Person? ad Sponsors Experience the evolution of SE Ranking Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Chapters 00:00 Start 00:00:34 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Sponsor: Optmyzr 00:06:39 Welcome to the show Maria Scheibengraf 00:08:06 Why is SEO localisation so important? 00:11:00 The flawed workflow of SEO translation 00:15:10 Direct translation doesn’t work 00:16:21 Localisation is so much more than language 00:20:33 Book recommendation: The Culture Map by Erin Meyer 00:20:53 High context vs low context communication 00:22:06 British humour vs American humor 00:24:00 The importance of technical SEO in localisation 00:27:25 Understand what devices your audience are using 00:30:00 Common problems with SEO localisation 00:36:35 Linguists should learn SEO skills 00:40:30 When should SEO localisation be involved in the process? 00:41:09 The ideal international SEO workflow 00:44:35 How NOT to convince Germans to buy your products 00:47:45 How to budget for SEO localisation 00:49:20 Reuse resources to save time and money 00:51:45 Reframe your unique selling points to different cultures 00:54:05 Understanding cultural-coding 00:55:32 Be mindful of your messaging in different cultures 00:57:10 Marketing is still about evoking emotions in your audience 00:58:00 Even emotions are culturally coded 00:58:37 ‘Am I a bad person?’ Nike ad 01:00:34 Individualistic vs collectivist cultures 01:02:58 Search behaviour is becoming more conversational in English 01:05:05 AI is not trained on minority languages 01:06:58 Adapt your language to cultural standards 01:08:12 Even small changes in language can make a big difference 01:09:12 Don’t say ‘please’ in your Spanish content! 01:10:51 How language changes through generations 01:11:35 “De nada” means “it’s nothing” not “you’re welcome” 01:13:49 Tiny errors can really change your messaging 01:14:08 How to build trust with your audience 01:15:40 Where to follow Maria Scheibengraf 01:16:36 Outro

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine. Sponsors Experience the evolution of SE Ranking Get your tickets for the live Brighton podcast Links to follow Eric: Follow Eric on LinkedIn Eric's Website Links to resources/articles Unmasking AI by Dr Joy Buolamwini AI in SEO, Treat it like a New Team Member Human-AI Collaboration FeedGen AI Ranch style SEO vs skyscraper style content Most people can’t identify AI-generated content Chapters 00:00:00 How to do SEO in an AI world 00:00:28 Intro 00:01:37 Sponsor: SE Ranking 00:03:45 Live brightonSEO podcast 2 Oct 2024 00:05:44 Welcome to the show Eric Hoover 00:06:01 Let’s talk about cats (briefly) 00:08:16 SEO in an AI world 00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini 00:12:25 Working with AI as an assistant 00:14:37 You should learn to use AI in your workflow 00:15:20 How to use AI in keyword research 00:18:10 How to use AI in competitor analysis 00:19:35 Use AI to automate tasks and save your brain bandwidth 00:23:10 How to use AI for ecommerce optimisation 00:29:34 How to use AI to create content briefs 00:32:06 How to use AI to brainstorm new ideas 00:36:30 The common pitfalls of AI content 00:39:00 Can readers recognise AI-generated content? 00:41:36 How AI is integrated into the rest of our lives 00:44:50 Ranch-style SEO strategy works for AI-powered search 00:52:20 Content strategy for AI Overviews 00:54:20 Waiting for SearchGPT 00:56:50 Will there be a Google killer? 00:59:25 How search behaviour is shifting away from Google 01:02:50 Where to follow Eric Hoover 01:03:50 Outro and thanks

Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion. Links and resources SE Ranking SearchGPT research Combined SearchGPT analysis on SEJ The helpful content update isn't what you think it is When robots.txt gets stuck in the middle of your redirects Sponsors Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Get your free ticket for the live podcast in Brighton Chapters 00:00:00 - Intro 00:01:12 - Sponsor: Optmyzr 00:04:02 - Live podcast in Brighton on 2 Oct 2024 00:06:01 - Early reactions to SearchGPT 00:26:26 - The helpful content update was not what you think 00:37:03 - What happens when redirect URLs are blocked by robots.txt? 00:43:00 - SEO is heading towards a big change 00:45:17 - Outro

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠ Free live podcast in Brighton on 2 October 2024. Links to follow Ashley Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/ Deviation - https://www.wearedeviation.co.uk/  Links to resources/articles: Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge Chapters 00:00:00 Intro 00:01:32 Sponsored by SE Ranking 00:03:11 Live podcast on 2nd October 2024 00:05:10 Welcome Ashley Liddell 00:06:07 The crossover of social media and search 00:09:01 How the relationship between SEO and social media has changed in the last year 00:12:34 The democratisation of content creation 00:14:55 People want authenticity in content 00:17:10 Google Perspectives replaced by Google Forums 00:21:30 How search behaviour has changed for Gen Z 00:23:55 Create content 00:27:03 The growth of long-form and short-form content 00:31:45 How Tiktok leads the short-form video industry 00:33:11 How old marketing tactics become relevant again on new platforms 00:33:50 Tiktok Shop tips 00:34:40 The customer journey for Tiktok content 00:36:08 Is Tiktok shop the future of ecommerce? 00:38:02 Selling products on Tiktok Live is the QVC of 2024 00:41:12 Brands need to embrace long-term commitment to authentic content 00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop? 00:46:35 Will big brands help to “legitimatise” Tiktok shop? 00:51:03 The two way relationship between organic search and social media 00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq) 00:55:24 Improving user experience by stealing ideas from social media 00:56:42 Search everywhere strategies 01:02:10 How social media can help with link building 01:06:43 Get your digital teams to work together or get left behind 01:08:30 Where to follow Ashley Lidell and Deviation 01:09:43 Thanks and outro

Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine? Chapters 00:00:00 Intro 00:02:06 Win one year’s subscription to AlsoAsked Pro 00:04:22 Live podcast - 2 October 2024 in Brighton 00:06:20 SEO news you need to know 00:07:40 Google overhauls video SEO documentation 00:17:26 Google may now use your OG title 00:22:35 Gemini’s Gems 00:29:15 Android default search engine selector via Natalia Witczyk 00:34:35 You can include/exclude dimensions in line charts in GA4 via Kyle Rushton McGregor 00:36:34 Links won't save you from the HCU via Glenn Gabe 00:39:44 Outro and thanks Get your tickets for the live podcast in Brighton: https://www.eventbrite.co.uk/e/career-planning-without-overwhelming-yourself-live-podcast-free-pizza-tickets-989270774517 Get a free one year subscription to AlsoAsked Pro: https://www.linkedin.com/posts/markseo_you-can-win-a-free-year-of-alsoasked-pro-activity-7235244350148890624-XC1c Links and resources: Google overhauls SEO video documentation: https://www.seroundtable.com/google-overhauls-video-seo-documentation-37966.html Google may now us your OG title: https://searchengineland.com/google-search-may-now-use-og-title-for-title-links-446023 Gemini's new Gems https://blog.google/products/gemini/google-gemini-update-august-2024/ Android default search engine selector: https://www.linkedin.com/feed/update/urn:li:activity:7234503443929829376/ You can include/exclude dimensions in line charts in GA4: https://www.linkedin.com/posts/activity-7234851311261814784-UHFo Links won't save you from the HCU: https://www.linkedin.com/posts/glenngabe_google-seo-activity-7235271222450614272-w6LI

Sarah McDowell and Tazmin Suleman, host of The SEO Mindset podcast, return to Search With Candour to discuss career planning and the announcement of our upcoming live podcast event on 2nd October 2024. Get your tickets for the live podcast https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator Sponsors: ⁠SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Keep up to date with the important SEO news with Core Updates Chapters 00:00:00 - Intro 00:01:32 - Sponsor: SE Ranking 00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich? 00:04:52 - Live podcast announcement 00:08:40 - What is the live podcast event? 00:12:29 -  What’s special about the live podcast? 00:15:35 - Providing solutions to topics 00:19:36 - Sponsor: Core Updates 00:20:47 - Career planning without overwhelming yourself 00:22:20 - Sarah McDowell: Butterfly Lady 00:23:40 - Saying yes to things 00:26:13 - Learning to set goals and plan your career 00:28:50 - Give yourself the same advice you would give others 00:30:21 - How to deal with overwhelm 00:32:18 - Planning ahead helps can help reduce stress in the future 00:34:12 - You can get overwhelmed if you don’t plan 00:37:47 - Join us on Wednesday 2nd October 2024 00:40:09 - The event will be live streamed and available on Youtube 00:42:52 - Outro Follow The SEO Mindset Podcast: The SEO Mindset podcast Follow Sarah McDowell Follow Tazmin Suleman

Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility. Sponsors: Find the questions people also ask about your content with AlsoAsked - ⁠https://alsoasked.com/?utm=swcpodcast⁠ Get your free tickets for HIVE MCR on 29 August 2024 - ⁠https://hive-mcr.co.uk/?utm=swcpodcast⁠ Links & resources: Google is declared a monopoly by a federal judge https://www.likemind.media/judges-anti-trust-ruling-impact-googles-monopoly/ Marie Haynes breakdown of the Google documents https://x.com/Marie_Haynes/status/1820557751145074977 All 286 pages of the Google trial document https://www.documentcloud.org/documents/25032745-045110819896 The Verge's coverage of the Google antitrust trial https://www.theverge.com/2024/8/11/24216760/google-trial-monopoly-remedies-rivals Google Search Console recommendations https://developers.google.com/search/blog/2024/08/search-console-recommendations A lot of SERP volatility suggests a Google update is coming soon https://www.seroundtable.com/google-search-ranking-volatility-weekend-37878.html Chapters 00:00:00 - Intro 00:00:31 - Sponsor: AlsoAsked 00:02:17 - Sponsor: HIVE MCR 00:04:01 - Google is declared a monopoly by a federal judge 00:25:34 - Google Search Console recommendations 00:33:01 - High SERP volatility could mean a Google Core Update is coming soon

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry. This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join. Sponsors: SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Understand your users with live “People Also Asked” data and intent clustering by Google. Links to follow Jo: LinkedIn: https://www.linkedin.com/in/j-turnbull X/Twitter: https://x.com/SEOJoBlogs Search London: https://searchldn.com/ Search Barcelona: https://searchldn.com/barcelona/ Links to resources/articles: Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/ https://www.womenintechseo.com/ https://webcertain.com/international-search-summit/barcelona/ https://www.goodsignals.com/seo-office-hours/ https://searchnstuff.co.uk/ Chapters 00:00:00 - Intro 00:01:18 - Sponsor: SE Ranking 00:02:26 - Sponsor: AlsoAsked 00:04:43 - Welcome SEO Jo Blogs 00:05:39 - SearchLondon 00:06:43 - Why are events so important in the SEO industry? 00:09:06 - The importance of being part of the SEO community 00:10:20 - There are so many incredible events around the world 00:10:53 - How and why Jo started running SearchLondon 00:12:41 - How to make the most of attending an event 00:13:59 - Events help us feel less alone 00:15:10 - The benefits of smaller events 00:18:17 - How to grow your event 00:20:50 - Have a focus for your event 00:22:05 - Booking and visiting the venue 00:23:24 - Prove that your city is worth visiting 00:24:55 - The events happening in Barcelona 00:26:50 - Finding your gap in the market 00:28:54 - How to stand out from other events 00:32:33 - SEO Office Hours 00:35:00 - Online events are important for people who can’t attend in-person events 00:36:13 - Search Africon 00:39:24 - How to turn your events into a community 00:43:40 - Pay it forward to other events and creators 00:48:00 - How to build a returning audience for your events 00:55:05 - How to follow SEO Jo Blogs and Search London 00:56:59 - Outro

Patrick Hathaway makes his triumphant return to the show to discuss the Sitebulb JavaScript SEO Report. This episode delves into the internet's growing reliance on Javascript, the importance of understanding Google's indexing & rendering processes and the growth of technical skills gaps in the SEO industry. Sitebulb JavaScript SEO Report https://sitebulb.com/javascript-seo/report/ Follow Patrick & Sitebulb: Patrick on LinkedIn: https://www.linkedin.com/in/patrickhathaway/ Sitebulb on LinkedIn: https://www.linkedin.com/company/sitebulb/  Patrick on Twitter: https://x.com/HathawayP Sitebulb on Twitter: https://x.com/sitebulb Website: https://sitebulb.com/ Sponsors ⁠⁠⁠⁠This week's episode is sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. Chapters: 00:00:00 - Intro 00:02:40 - Sponsor: AlsoAsked 00:04:25 - Sponsor: Core Updates 00:05:43 - Welcome back, Patrick Hathaway 00:07:17 - What was the inspiration for this JavaScript SEO study? 00:10:07 - A two part study combining the survey & Sitebulb data 00:11:12 - The JavaScript skills gap in SEO 00:12:48 - The evolution of JavaScript and the internet 00:14:55 - Why JavaScript is popular for new developers 00:16:32 - Google’s JavaScript documentation 00:18:04 - The anti-JavaScript movement in SEO 00:20:03 - The opacity of fixing JavaScript problems 00:20:30 - Google has improved their JavaScript rendering 00:22:00 - How important is it to understand JavaScript for SEOs? 00:23:45 - Why SEOs should learn how to use DevTools 00:27:05 - Communicating with developers 00:28:32 - Don’t be afraid to ask developers questions 00:30:35 - Be honest if you don’t know 00:31:15 - A third of SEOs don’t feel comfortable investigating JavaScript issues 00:33:07 - How to communicate the value of technical SEO fixes 00:36:28 - How to reduce the JavaScript SEO skills gap 00:39:57 - We should communicate more interdisciplinarily 00:42:40 - Understand when key elements are being changed by JavaScript 00:46:37 - Sitebulb’s hints and resources are great 00:48:43 - A JavaScript horror story with Squarespace 00:50:00 - More people are using Sitebulb’s Chrome crawler than ever before 00:51:30 - The problem with plugins 00:53:10 - Where to follow Patrick & Sitebulb 00:55:16 - Outro 00:57:03 - Next week’s guest is SEOJoBlogs AKA Jo Juliana Turnbull!

Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building. Sponsors: ⁠⁠SEO Testing - Begin your exclusive extended free trial today⁠⁠ ⁠⁠Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets⁠ Follow Vince & Buzzstream Vince on LinkedIn Follow Vince on Twitter Check out Buzzstream Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb Time stamps 00:00:04 - Intro 00:00:56 - Sponsor: SEO Testing 00:03:47 - Sponsor: Search ‘n’ Stuff 00:06:16 - Welcome to the show, Vince Nero 00:08:15 - The shift towards digital PR in link building 00:11:47 - The benefits of digital PR 00:12:50 - How digital PR relates to AI Overviews 00:13:33 - What we can learn from the Google API leak 00:16:45 - Why digital PR is called ‘earned media’ 00:20:38 - Using Ahrefs to find your competitors’ best links 00:22:54 - The price of a quality links in 2024 00:25:22 - The links that money can’t buy (in theory) 00:26:20 - Journalists are underpaid and overworked 00:28:30 - How to stand out against AI-generated content 00:31:10 - Align your content to your audience 00:31:50 - Google is looking for fresh, new content 00:35:45 - Freshness can help get your content featured in AI Overviews 00:36:35 - Vince’s blueprint for success (patent pending) 00:39:35 - Make the journalists job as easy as possible 00:41:29 - Is your pitch enough to write an article? 00:44:40 - The click-through rate of big publications vs niche publications 00:45:35 - How to build positive relationships with publications 00:46:34 - The crossover of traditional PR and digital PR 00:48:30 - Proving yourself as an expert 00:50:00 - There’s a publication or forum or subreddit for every niche 00:51:40 - Focus on the metrics that matter 00:51:51 - Find your tribe (Seth Godin’s advice) 00:54:48 - Find the balance between thinking outside the box and find your audience 00:58:12 - Digital PR for SEO vs brand growth 01:01:02 - Are unlinked mentions still valuable? 01:04:30 - Your site design can affect if people link to you! 01:06:26 - The big sites are overtaken by bad layouts and ads 01:08:15 - Where to follow Vince and Buzzstream 01:09:25 - Outro - I’ve hosted more episodes than Mark! 01:10:41 - Next week guest announcement

Sponsors: SEO Testing - Begin your exclusive extended free trial today Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries. Time stamps: 00:00:11 - Intro 00:01:14 - Sponsor: SEO Testing 00:05:00 - Sponsor: Search ‘n’ Stuff 00:07:30 - In loving memory… 00:08:18 - RIP to Google’s continuous scroll 00:14:09 - RIP to Universal Analytics 00:16:06 - Prompt injection leads to demotion on Bing 00:22:34 - The Bing index powers a lot of LLMs 00:34:02 - AI Overviews only show for 7% of queries 00:43:30 - Outro Links and resources Previous episode about GA4 key events and attribution Previous episode about GA4 with Krista Seiden & Simo Ahava RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html Bing's index is more important than you think: https://x.com/jes_scholz/status/1812693442558087653 AI Overviews only showing for 7% of queries: https://searchengineland.com/google-ai-overviews-visibility-new-low-444048

Sponsor: This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control. Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important. There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers. Follow Nikki Follow Nikki on LinkedIn Follow Nikki on Twitter The Non-wanky SEO Course Time stamps 00:00:04 - Intro 00:01:05 - Majestic ad 00:06:12 - Interview with Nikki Pilkington 00:07:04 - Why is education important in SEO? 00:10:40 - Avoid using jargon, this won’t attract new clients 00:14:45 - Don’t be afraid to share tips and advice on social media 00:16:46 - Nikki’s experiences in the early days of SEO 00:18:35 - Don’t gatekeep information 00:20:15 - Testing and experimenting is a great way to learn  00:21:45 - Educate web designers to add Google Search Console from day one 00:25:45  - SEOs can learn a lot from developers and designers too 00:27:25 - PPC and SEO teams should work together 00:31:36 - Recurring clients 00:33:23 - Educating clients about SEO 00:35:55 - Explain why SEO things matter, rather than just telling 00:37:00 - Use plain English not jargon 00:41:00 - SEO isn’t a dark art! 00:43:53 - The Google API leak 00:51:27 - AI is useful but it’s not the be all and end all 00:52:35 - Vanity metics vs what actually matters 00:54:32 - The power of word of mouth 00:57:18 - Google’s tagline - Don’t be evil 00:58:45 - Who to learn SEO from and who to follow 01:01:05 - Even small details can lead to new discoveries 01:06:42 - Other SEOs to follow on Twitter 01:08:25 - Where to follow Nikki 01:09:22 - Outro

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23. Time stamps 00:00:04 - Intro 00:01:17 - AlsoAsked 00:03:03 - Wix Studio 00:04:48 - Interview with Josephine Rudolf 00:05:30 - Networking for introverts 00:06:57 - What networking is like early in your career 00:07:42 - Joining Women in Tech SEO 00:10:40 - What is an introvert? 00:13:26 - Common myths of introverts and extroverts 00:14:28 - What is social anxiety? 00:16:45 - How Josephine has dealt with social anxiety 00:19:34 - Tips and techniques to help reduce social anxiety 00:20:08 - Rituals and preparations 00:23:57 - Meeting up with friends before the event 00:26:58 - One-to-One meetings 00:28:01 - The Alter Ego Effect 00:32:43 - Having a physical item or drink is good to reduce social anxiety 00:34:33 - Self affirmations to reassure yourself 00:37:12 - Pacing yourself 00:39:15 - The peak-end theory 00:44:15 - The importance of aftercare 00:49:00 - Take notes - journaling, audio memos and photos 00:52:13 - The pressure of social media 00:55:10 - The positives of digital networking 01:00:56 - SEO Office Hours live chat 01:01:48 - How to start networking through social media 01:03:23 - The power of one-to-one networking 01:06:03 - Be authentic when you’re networking 01:09:53 - People will often remember the silly off-topic things about your conversations 01:11:22 - Cowboy cat hat 01:12:14 - Where to follow Josephine 01:13:43 - Outro Follow Josephine on LinkedIn - https://www.linkedin.com/in/josephine-rudolf/ Josephine's Cowboy cat - https://www.linkedin.com/posts/josephine-rudolf_a-little-monday-motivation-for-everyone-activity-7213524119403835393-izqw Sponsors: ⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠⁠⁠