Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!

Why do negative headlines get more clicks than positive ones?

How does negativity bias affect the way we search?

Why does one piece of negative feedback standout against positive feedback?

Resources and studies:

• Neuroscience of Search: What does brain science tell us about the user? 🧠 


• Negativity drives online news consumption | Nature Human Behaviour 


• Consuming Negative News Can Make You Less Effective at Work 


• How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect 


• Martin E.P. Seligman | Positive Psychology Center


• Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast

Follow Giulia

• Follow Giulia on LinkedIn


• Check out Neuroscientive

Chapters

• 00:00 Users are more aware of marketing tactics


• 00:31 Welcome to Search with Candour


• 00:42 Introducing Giulia Panozzo and Neuromarketing


• 01:50 Sponsors


• 04:53 Giulia Panozzo's Background and Achievements


• 05:53 What is Negativity Bias?


• 10:55 The Neuroscience Behind Negativity Bias


• 17:06 Marketing's Impact on User Behaviour


• 25:27 User Scepticism and Authenticity in Reviews


• 36:08 Confirmation Bias and Negativity Bias


• 37:26 Questioning Beliefs and Seeking Honest Reviews


• 38:43 Critical Thinking and Bias in Academia


• 41:26 Negativity Bias in Career and Workplace


• 45:25 Impact of Negative Feedback and Learned Helplessness


• 48:58 Two-Way Feedback and Work Culture


• 57:15 Good Daily Habits for Fighting Negativity Bias


• 59:29 Reframing Failures and Neuroplasticity


• 01:03:33 Future of Search and Marketing


• 01:05:00 Conclusion and Final Thoughts