Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation.

Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections.

From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners.

Links to follow Darren

• Darren on LinkedIn: ⁠https://www.linkedin.com/in/darrenshawwhitespark/⁠


• Whitespark on LinkedIn: ⁠https://www.linkedin.com/company/whitespark/⁠ 


• Threads: ⁠https://www.threads.net/@darrenshawseo⁠ 


• Website: ⁠https://whitespark.ca/⁠ 


• YouTube: ⁠https://www.youtube.com/@WhitesparkCa⁠ 


• Tiktok: ⁠https://www.tiktok.com/@darrenshawseo⁠

Resources

• Local SEO ranking factors 2023 edition - ⁠https://whitespark.ca/local-search-ranking-factors⁠


• ⁠Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc⁠


• ⁠Are Opening Hours a Local Ranking Factor? - BrightLocal⁠


• ⁠Report: Menu items, busier businesses may be Google local ranking signals⁠


• Google Vision AI: ⁠https://cloud.google.com/vision⁠ 


• ⁠Website Title Tags and GMB Snippets⁠


• Enter…the stuff zone: ⁠https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/⁠

Chapters

• 00:00 Introduction


• 02:20 Sponsorship Shoutout: SE Ranking


• 03:54 Sponsorship Shoutout: Also Asked


• 05:19 Darren Shaw's Journey in SEO


• 06:31 Local Search Ranking Factors Update


• 09:43 Optimising Google Business Profile Services


• 18:23 Impact of Business Hours on Rankings


• 23:47 Menu Items and Local SEO


• 29:03 Multilingual Business Names for Local SEO


• 31:34 Mastering Google Posts: Common Mistakes and Best Practices


• 37:19 The Power of Videos and Photos in Google Business Profiles


• 44:53 Optimising Your Google Business Profile Q&A


• 50:18 The Controversy of Keyword Stuffing in Title Tags


• 57:07 Outro