SEO News: AI-organised search results and personalised Google Shopping feeds
Description
Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends.
In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews.
We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore.
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Resources
- Google’s AI-Organised search results
- Google Shopping’s personalised feed
- The Verge’s article on personalised Google Shopping feed
- Redditors disrupt AI Overviews with fake restaurant reviews
Sponsors
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Chapters
00:00 Introduction
00:10 Conference Season and Travel
01:40 Sponsor: SE Ranking
03:12 Sponsor: Optmyzr
06:01 AI in Search 2024
06:21 AI Organized Search Results
14:03 Personalized Shopping Feeds
26:55 Financial Advice Inaccuracies
28:52 Financial Advice Regulations in the UK
29:08 US State Laws vs Federal Laws
30:12 AI Overviews and Legal Nuances
31:00 Disclaimers and User Trust
33:39 Accuracy of AI-Generated Content
39:56 Reddit's Influence on Search Results
46:12 User-Generated Content: Pros and Cons
49:25 Conclusion and Upcoming Content
United States
