Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data.

Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients.

Jack and Marco also discuss the importance of combining technical SEO expertise with business acumen and provide valuable tips for anyone looking to maximise the impact of their web data.

Sponsors

• AlsoAsked - Track search intent shift over time using the Timeline feature


• SE Ranking - Track AI Overviews for your clients using SE Ranking

Links to follow Marco:

• Follow Marco on LinkedIn


• Check out SEOTistics


• Subscribe to Marco's newsletter

Links to resources/articles:

• ⁠Free Google Cloud BigQuery training⁠ Analytics for SEO course


• ⁠Analytics for SEO ebook


• The Gray Dot keyword matrix template
  

Chapters

00:00 Highlight reel

00:36 Welcome to Search with Candour

00:56 Introducing Marco Giordano

01:55 Sponsors

04:49 Marco Giordano's Insights on Web Data

06:12 Common Mistakes in Web Data Management

10:22 Balancing Hard and Soft Skills in SEO

19:00 Importance of Storing and Analysing Web Data

29:46 Combining Data Sources for Better Insights

37:17 Global Marketing Differences

39:26 The Role of Crawl Data and Log Files

42:05 Integrating Technical and Content Strategies

49:16 The Importance of Hybrid Skills in SEO

52:49 Evolving Job Titles and Industry Roles

54:27 Combining SEO with Other Channels

01:03:15 The Future of SEO and Analytics

01:09:17 Conclusion and Future Episodes