Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO.

Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO.

Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients.

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Chapters

• 00:00 Trailer introduction


• 00:58 Introduction


• 02:18 Sponsors: SE Ranking & Optmyzr


• 06:42 Welcome Noah Learner


• 09:44 Defining Critical Thinking Skills


• 11:42 Challenges in Problem Solving


• 15:32 Importance of Structured Problem Definition


• 23:31 Data-Driven Decision Making


• 40:52 Aligning SEO Metrics with Business Goals


• 45:29 The Importance of Call Tracking


• 46:50 Understanding Attribution and Data Constraints


• 50:01 Prioritizing Tasks for Maximum Impact


• 51:47 Efficiency Through Automation


• 54:52 The Role of AI in Problem Solving


• 01:05:09 Critical Thinking in SEO


• 01:11:38 Building a Supportive SEO Community


• 01:15:17 Conclusion and Future Episodes