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© 2023 Stuff Marketers Say
Description
We believe business advice is only good if it WORKS. On this podcast, we take an honest (sometimes cynical) look at the “stuff marketers say” and break down what it actually means, if you should pay attention to it, and how to apply it (or throw it out the window) to improve your business.
21 Episodes
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[3:56] Nate shares why Pinterest ads are so appealing in comparison to Facebook
[5:43] Learn how Pinterest costs compare to Facebook
[6:44] Nate explains which kinds of businesses can benefit from advertising on Pinterest
[9:30] Hear about the types of content that convert best on Pinterest
[10:16] How do Facebook results compare to Pinterest?
[12:20] Jesse explains what you should be looking for when analyzing your attribution results
[15:54] How Pinterest is like a blend of Facebook and Google
[17:20] Learn what Nate focuses on when coming up with Pinterest ad angles
[19:20] Does Pinterest have the potential to be a big platform like Facebook or Google?
[21:01] Nate explains how to decide how to split your ad budget between platforms
[22:21] Nate shares where you should begin advertising as a startup
[23:20] Learn how important organic content is on Pinterest
[2:37] What is a lead worth?
[4:56] How you can use data to lower lead costs
[6:38] How the Facebook lead quality tool works
[8:41] Why using conversions API is important
[10:14] Why you should test different offers
[12:01] An easy way to try to lower your lead costs
[13:14] Cut the fluff and sell the end result
[16:38] What is LTV (Lifetime Value) and why it’s important
[23:18] How increasing your brand visibility can lower your lead costs
[02:34] What a Google business profile is
[04:09] Recent study results about how often people search business on Google
[06:23] What you should focus on when setting up your Google business profile
[13:49] Why Google reviews are important
[15:20] Tips to get more reviews on Google
[18:45] Why it's important not to ask people to copy and paste the same review for you across multiple platforms
[21:47] How bad reviews can actually be helpful
[3:12] Is TikTok a better advertising platform for certain businesses?
[6:01] What makes TikTok so powerful
[7:35] Why blending in is important when advertising on TikTok
[9:24] Results Till Agency is seeing for clients on TikTok vs Facebook
[15:01] Should TikTok be your primary advertising platform?
[17:17] Why keeping things simple on TikTok works
[20:51] Top tips to getting started on TikTok
[3:19] The benefits of advertising on Google
[5:06] Search platforms other than Google you might consider
[6:11] Kinds of businesses that tend to do well on Google
[8:26] Targeting options for Google ads
[10:15] Should you replace Facebook or Instagram ads with Google ads or go with a blended approach?
[13:00] One of the biggest differences between Pinterest and Google
[15:16] The first step to starting Google ads
[18:56] Tips to get the best results on Google
[21:54] The number of Google ads you should run you’re starting out and when to adjust
[4:54] What do we mean by Website Optimization?
[6:47] Where do we start with Website Optimization?
[7:55] Where do we start after a website audit?
[9:57] Comparing SEMrush and Ahrefs
[12:10] Recommendation for a lower cost tool
[13:60] Why use a tool for content research vs. intuition?
[17:30] Favorite content tools
[24:54] Improving website speed
[35:00] Number one recommendation for your first tool to get started
[36:48] Other tool recommendations
[37:43] What optimization tasks make the biggest difference
[42:34] Where you should put your time in and where should you consider hiring out
[2:59] Leah shares some of the biggest barriers when it comes to businesses trying to find the right people to show their ads to
[4:08] Jesse talks about what sets Till Agency apart from other ad agencies
[5:02] With all the privacy updates, Leah explains if it’s even still possible to get in front of the right people
[7:21] Leah shares what other small businesses can do to combat the potential loss of that data and how they can target more effectively and accurately
[9:04] Leah talks about an ad strategy that is currently working for several Till Agency clients
[11:48] Learn why attribution has become increasingly more important over the last couple years
[15:49] Leah and Jesse explain why you should have specific landings pages for your ad campaigns
[20:52] Hear how the Till team works to help clients with rising costs and continue to see the best results possible
[3:47] Ryan briefly explains how the 2021 iOS14 updates effected attribution
[5:35] Ryan shares how much traffic Till Agency clients see coming from a mobile iOS device and how the iOS14 updates presented a challenge
[7:46] Ryan defines what attribution is
[8:34] Davey and Ryan discuss a scenario of how the iOS14 updates effected Facebook attribution
[10:19] Are there any social media or advertising platforms that offer better attribution data?
[15:12] Ryan explains the most simplest way to sorting out attribution post iOS updates
[19.31[ Ryan shares what you can use to get more specific data for free
[20:16] Learn how you can use your data to make adjustments to specific campaigns
[28:02] Davey and Ryan explain why tracking tools like Hyros are worth the investment
[5:20] Leah explains if SEO is even worth it anymore
[6:20] Can some businesses benefit more from SEO than others?
[9:22] Leah chats about some of the effects of Google’s 2021 core web vitals roll out
[14:25] Leah and Davey explain Google’s next big update and what it means for you
[20:28] Davey explains what you should be doing to prepare for Google’s next update
Leah’s top 5 tips for SEO success in 2022
[21:03] Tip 1: Understanding searcher intent is more important than focusing on SEO hacks
[22:41] Tip 2: Looking at broader topics instead of worrying about the separate words that you’re using could make things easier for you
[28:09] Tip 3: Incorporating multimedia content is becoming more and more important
[31:21] Tip 4: Why you need a Google My Business profile with up to date and relevant reviews
[35:55] Tip 5: Google shouldn’t be the only place your business is getting reviews or showing up online
[3:57] Sarah describes key signs of a “good” brand voice
[8:47] Sarah shares the number one tip for ad copy that works
[10:00] Davey and Sarah explain why congruency in your ads is so important
[12:45] Learn why successful ad copy often relies on a good landing page copy
[14:34] Sarah explains why being clear in your copy is more important than being clever
[19:36] Learn why narrowing down your target audience is key, not just in copywriting
[22:55] Sarah shares why doing competitor research can be beneficial
[27:46] Is clickbait really a bad thing?
[28:07] Learn how to use numbers to capture your audience’s attention
[32:51] Sarah shares something that will increase engagement - but she doesn’t really recommend you do it
[36:46] Testing your ad copy is the only way to know what works, Sarah explains
[02:47] Davey and Jesse chat about some exciting Till updates
[05:29] Jesse shares why the ad metrics aren’t always a measure of success
[07:05] Davey explains when it’s important to use a landing page
[08:00] Learn the different terminology for landing pages and couple recommendations Jesse makes to optimize them
[08:49] Hear about the conversion rates Till is looking for when tracking landing pages and webinars
[10:32] Jesse explains one of the first thing he checks when reviewing a landing page
[12:19] Learn about some of the best converting landing pages Jesse has seen
[12:59] Davey and Jesse share best practices on how to structure text on a landing page
[14:49] Learn why social proof is so important
[17:26] Get insight into how to best design your landing page for conversion
[18:46] Jesse shares why, in most cases, there should be congruence between your ad and your landing page
[21:12] Why you shouldn’t assume someone understands your product or service
[22:23] Davey shares a key rule on the Till team
[25:27] Learn when you may want to consider testing a new offer
[27:21] Not sure where to start with creating a landing page? Jesse shares easy, cost effective solutions
[01:44] Ryan explains the difference between a broken funnel and a leaky one
[03:33] What’s the first step you should take if you think your funnel might be broken?
[04:30] Davey shares an important step to take to make sure your content displays properly
[05:10] Ryan shares what should be checked in events manager after you’ve determined there aren’t any issues from a customer facing perspective
[05:45] What metrics should you look at if there’s an issue with your funnel?
[06:58] Ryan explains why a high CPM (cost per one thousand impressions) isn’t always something you should fix
[07:59] What should you do if your CPA (cost per acquisition) is too high?
[08:42] Ryan talks about one of the best ways to reduce your CPM
[09:43] Learn the easiest and best way to improve your click through rate
[11:38] Ryan explains what you should do if your if your ad metrics look ok, but something still isn’t working
[13:26] Learn the most common issues the Till team sees with landing pages
[15:35] Ryan shares how you can use Facebook’s built in system to create custom metrics for your ad account
[17:54] Learn the biggest thing you can do to continually optimize your funnel
[01:44] Ryan explains what the iOS14 update is and why it matters
[03:37] Jesse shares how the iOS update affects more than just Facebook
[6:46] Ryan explains the impact that the update has had on data reporting
[8:12] Learn why Jesse doesn’t think affect of the Apple update means the end of Facebook ads
[8:57] Ryan talks about the Facebook changes that have been implemented as a workaround to the new Apple policies
[10:37] Learn some of the steps the Till team has taken to make sure their clients’ ads don’t get shut down
[12:40] Ryan walks through the exact steps to prioritize events in business manager
[15:02] Is digital advertising still worth it for the majority of businesses?
In this episode
[2:00] Learn what our clients that had successful Black Friday results had in common
[3:42] Ryan shares his favorite part of 2020 with Till
[4:45] Jesse shares his favorite part of 2020 with Till
[5:38] Davey shares his favorite part of 2020 with Till
[7:00] Do longer or shorter Black Friday promotion timelines work better?
[11:30] Learn an interesting strategy to create urgency during a promotion
[12:55] Dive into what kind of offers worked and which ones weren’t as effective for Black Friday promotions
[17:22] What do the most successful Black Friday campaigns leverage in addition to digital advertising?
"What are the things that are never going to change? People are still going to have pain points, they’re still going to have problems, they’re still going to have aspirations. To be a good business person [...] you have to know how to talk to people and illicit a reaction. The people that are going to get screwed [by new privacy and tracking updates] are the ones that are overly confident, or even at times arrogant, in thinking that “if you create it, they will come.”
[6:47] Cole shares how he started Cole’s Classroom for photographers
[9:15] Cole mentions what he thinks was the key to his business growth
[11:18] Learn what made Cole decide to make the jump to membership model
[19:21] Tips from Cole on how to scale your membership
[20:59] Learn the strategy Cole used to grow his membership from 600 to 1000+ members
[23:43] How to prevent or address churn in your membership
[27:03] How your focus may change as your business grows
[30:40] How scaling your business in 2021 is different than it was a few years ago
[37:57] Should your product suite be related or unrelated in the same niche?
[41:47] How to get in front of your audience with as low cost as possible
[44:54] Why you have to do more than just create a good product
[48:07] Cole’s thoughts on the future of Clubhouse
[53:48] The worst and best business advice Cole ever heard
_“I remember coming to Jesse saying “I just want 100 sales a month, that’s all!”[...] and we were doing that very quickly after that. I wouldn’t have thought three years ago that what we do is so anchored in Facebook ads and ad spend in general, but it’s been the lifeblood of our business.” _
[4:46] Learn about Little Z Sleep and their mission
[5:35] Jesse shares the channels he believes have been most effective for Becca & Little Z Sleep
[7:25] What Becca thinks has been the most effective channel in building audience trust
[11:37] Becca explains why she thinks people expressing disagreement to the methods she teaches actually helps her business
[13:15] Learn why even negative engagement can be a good thing for your ads
[17:14] Becca shares what led her to start running paid ads for her business
[20:52] Becca explains why her working with Till has been better than working with other ad strategists
[28:23] Becca shares some questions to ask before hiring an ad agency manager
[30:11] How Becca uses her content to build the trust gap with her audience
[32:30] Learn what the most successful lead magnets have in common
[35:20] Jesse shares why supporting content is so important when it comes to running ads
[40:15] The worst business advice Becca has ever received
“Very concretely, we doubled our revenue, we doubled the number of clients, we doubled our conversions on everything across the board. Our launches doubled in size from the very first campaign we did together, so it was an incredibly apparent benefit from [digital advertising] and it far exceeded the initial investment.”
In this episode:
* What contributed to April’s success with social media advertising [3:06]
* What’s Smalletics and what does April do [7:35]
* How April started “sword fighting” [12:30]
* April talks about how niching down made a difference in her business despite logic [13:31]
* How April began to use organic engagement to grow her audience [15:03]
* What April did to start turning her audience into paying clients [16:55]
* The best thing April did to jump start her business [17:55]
* How Smalletics evolved and why a low cost product offer might not be sustainable for everyone [19:11]
* The marketing tool April uses to dominate her niche [22:42]
* What April’s marketing funnel looks like after someone joins her email list and why it works [24:58]
* How April encourages people on her list to take action during a live-launch [26:40]
* How working with Till helped double April’s funnel revenue [29:12]
* April’s biggest reservation to doing paid ads [30:35]
* The worst business advice April ever received [33:40]
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