Stuff Marketers Say

[3:56] Nate shares why Pinterest ads are so appealing in comparison to Facebook [5:43] Learn how Pinterest costs compare to Facebook [6:44] Nate explains which kinds of businesses can benefit from advertising on Pinterest  [9:30] Hear about the types of content that convert best on Pinterest  [10:16] How do Facebook results compare to Pinterest?  [12:20] Jesse explains what you should be looking for when analyzing your attribution results [15:54] How Pinterest is like a blend of Facebook and Google [17:20] Learn what Nate focuses on when coming up with Pinterest ad angles  [19:20] Does Pinterest have the potential to be a big platform like Facebook or Google? [21:01] Nate explains how to decide how to split your ad budget between platforms [22:21] Nate shares where you should begin advertising as a startup  [23:20] Learn how important organic content is on Pinterest

[2:37] What is a lead worth? [4:56] How you can use data to lower lead costs [6:38] How the Facebook lead quality tool works [8:41] Why using conversions API is important [10:14] Why you should test different offers [12:01] An easy way to try to lower your lead costs [13:14] Cut the fluff and sell the end result [16:38] What is LTV (Lifetime Value) and why it’s important [23:18] How increasing your brand visibility can lower your lead costs

[02:34] What a Google business profile is [04:09] Recent study results about how often people search business on Google [06:23] What you should focus on when setting up your Google business profile [13:49] Why Google reviews are important [15:20] Tips to get more reviews on Google [18:45] Why it's important not to ask people to copy and paste the same review for you across multiple platforms [21:47] How bad reviews can actually be helpful

[3:12] Is TikTok a better advertising platform for certain businesses? [6:01] What makes TikTok so powerful [7:35] Why blending in is important when advertising on TikTok [9:24] Results Till Agency is seeing for clients on TikTok vs Facebook [15:01] Should TikTok be your primary advertising platform? [17:17] Why keeping things simple on TikTok works [20:51] Top tips to getting started on TikTok