Episode 9: Davey, Ryan, Till Agency: Troubleshooting Your Funnel
Description
[01:44 ] Ryan explains the difference between a broken funnel and a leaky one
[03:33 ] What’s the first step you should take if you think your funnel might be broken?
[04:30 ] Davey shares an important step to take to make sure your content displays properly
[05:10 ] Ryan shares what should be checked in events manager after you’ve determined there aren’t any issues from a customer facing perspective
[05:45 ] What metrics should you look at if there’s an issue with your funnel?
[06:58 ] Ryan explains why a high CPM (cost per one thousand impressions) isn’t always something you should fix
[07:59 ] What should you do if your CPA (cost per acquisition) is too high?
[08:42 ] Ryan talks about one of the best ways to reduce your CPM
[09:43 ] Learn the easiest and best way to improve your click through rate
[11:38 ] Ryan explains what you should do if your if your ad metrics look ok, but something still isn’t working
[13:26 ] Learn the most common issues the Till team sees with landing pages
[15:35 ] Ryan shares how you can use Facebook’s built in system to create custom metrics for your ad account
[17:54 ] Learn the biggest thing you can do to continually optimize your funnel
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