Episode 5: Becca Campbell, Little Z Sleep: Content Is King - How Little Z Sleep Used Content to Achieve Big Growth
Description
_“I remember coming to Jesse saying “I just want 100 sales a month, that’s all!”[...] and we were doing that very quickly after that. I wouldn’t have thought three years ago that what we do is so anchored in Facebook ads and ad spend in general, but it’s been the lifeblood of our business.” _
[4:46 ] Learn about Little Z Sleep and their mission
[5:35 ] Jesse shares the channels he believes have been most effective for Becca & Little Z Sleep
[7:25 ] What Becca thinks has been the most effective channel in building audience trust
[11:37 ] Becca explains why she thinks people expressing disagreement to the methods she teaches actually helps her business
[13:15 ] Learn why even negative engagement can be a good thing for your ads
[17:14 ] Becca shares what led her to start running paid ads for her business
[20:52 ] Becca explains why her working with Till has been better than working with other ad strategists
[28:23 ] Becca shares some questions to ask before hiring an ad agency manager
[30:11 ] How Becca uses her content to build the trust gap with her audience
[32:30 ] Learn what the most successful lead magnets have in common
[35:20 ] Jesse shares why supporting content is so important when it comes to running ads
[40:15 ] The worst business advice Becca has ever received
United States
