Episode 11: Davey, Sarah, Till Agency: 5 Tricks for Writing Ad Copy That Works
Description
[3:57 ] Sarah describes key signs of a “good” brand voice
[8:47 ] Sarah shares the number one tip for ad copy that works
[10:00 ] Davey and Sarah explain why congruency in your ads is so important
[12:45 ] Learn why successful ad copy often relies on a good landing page copy
[14:34 ] Sarah explains why being clear in your copy is more important than being clever
[19:36 ] Learn why narrowing down your target audience is key, not just in copywriting
[22:55 ] Sarah shares why doing competitor research can be beneficial
[27:46 ] Is clickbait really a bad thing?
[28:07 ] Learn how to use numbers to capture your audience’s attention
[32:51 ] Sarah shares something that will increase engagement - but she doesn’t really recommend you do it
[36:46 ] Testing your ad copy is the only way to know what works, Sarah explains
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