Episode 4: April Whitney of Smalletics: The Riches are in the Niches - How a Petite Niche Led to Strong Results
Update: 2021-01-13
Description
“Very concretely, we doubled our revenue, we doubled the number of clients, we doubled our conversions on everything across the board. Our launches doubled in size from the very first campaign we did together, so it was an incredibly apparent benefit from [digital advertising] and it far exceeded the initial investment.”
In this episode:
- What contributed to April’s success with social media advertising [3:06 ]
- What’s Smalletics and what does April do [7:35 ]
- How April started “sword fighting” [12:30 ]
- April talks about how niching down made a difference in her business despite logic [13:31 ]
- How April began to use organic engagement to grow her audience [15:03 ]
- What April did to start turning her audience into paying clients [16:55 ]
- The best thing April did to jump start her business [17:55 ]
- How Smalletics evolved and why a low cost product offer might not be sustainable for everyone [19:11 ]
- The marketing tool April uses to dominate her niche [22:42 ]
- What April’s marketing funnel looks like after someone joins her email list and why it works [24:58 ]
- How April encourages people on her list to take action during a live-launch [26:40 ]
- How working with Till helped double April’s funnel revenue [29:12 ]
- April’s biggest reservation to doing paid ads [30:35 ]
- The worst business advice April ever received [33:40 ]
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