The Buyer Narrative: Customer Experience Reimagined

In this episode of the Buyer Narrative, I sat down with Bonnie Chatterjee, Head of Customer Experience for GitHub, to talk about what she has learned about using customer insights to improve the way GitHub does business. You'll Learn: - How to Get Started With CX - How to Generate Value Out of Customer Journeys - Practical Ways to Think About Experience Measurement - And so much more! To learn more about Bonnie, follow her on LinkedIn @ https://www.linkedin.com/in/barnalic/ and check out her blog @ https://www.nextbonnie.com/.

In this episode of the Buyer Narrative, I sat down with Shelly Chandler, VP of Customer Experience for American Tire Distributors, to discuss how her team has been able to begin using customer experiences to drive innovation and differentiate their brand. -- Tune In to Learn: What it Takes To Drive Adoption of Customer Focus. Where to Start When Building Your Customer Experience Program. How to Move Beyond Survey Metrics Alone. Ways to Use Data to Build Predictive Analytics. And so much more! -- Learn more from Shelly follow her on LinkedIn @ https://www.linkedin.com/in/shelly-chandler-ccxp-887a254/. You can also find a lot of free resources through the Customer Experience Professionals Association @ https://www.cxpa.org/

In this episode of the Buyer Narrative, I sat down with Larry Long Jr., sales leader and motivator, to talk about how to improve sales team performance by building the right foundation. Learn how to: Get to the heart of what prospects are really thinking. Avoid wasting time on dead-ends. Get the attention of your target prospects. Build a sales team that delivers consistent results. To learn more from Larry, follow him on LinkedIn @ https://www.linkedin.com/in/longjr7/.

In this episode of the Buyer Narrative, I sat down with Breezy Beaumont, a leader in growth marketing and demand generation, to discuss how marketers can leverage a human-centered approach to drive demand for their products. We'll Dive Into How the role of marketing changes as start-ups grow. How to leverage customer feedback to improve your marketing. Best practices for building a community for your B2B brand. The biggest pipeline opportunity for B2B brands. To learn more from Breezy, follow her on Linkedin @ https://www.linkedin.com/in/breezybeaumont.

In this episode of the Buyer Narrative, I'll discuss the debate over the validity of customer surveys and explain how to best leverage them for actionable insights. *Podcast Update*  Please note that starting 2/17, the show will move to an every other week cadence.

In this episode of the Buyer Narrative, I'll talk about how marketers have shifted towards a consumer-focus and why that's just not enough.

In this episode of the buyer narrative, I talk about the curious case of the movie theaters and how to apply their current conundrum to customer experience management at large.

In this episode, I talk about the Pandora's Box of consumer-centered thinking and discuss how to navigate the waters when going against the grain of traditional business.

Are you a believer in the power of experiences?  Many people actually are. The problem is, it takes more than a research study or compelling podcast to get the kind of support you need to drive actual change. When there is stiff competition for budget spend, it can seem almost impossible to get leadership buy-in to make changes for long-term results. In this episode, we talk about how to build support to improve customer experiences and move your organization one step closer to being consumer led. 

In this episode of the Buyer Narrative, I talk about how technology can enable organizations to shape better experiences. I also discuss interesting technology trends that may impact how we deliver experiences in the years to come.

In this episode, we talk about the true meaning of brand and how organizations of all sizes can benefit from shifting their focus from brand image to brand reality.

Ever wonder how customer-focused organizations figured out how to prioritize customer experiences while driving sales? In this episode, we talk about how being customer-centric can help elevate your sales to the next level. 

What will your brand be known for is this is its last year of operation. Did you innovate faster than anyone else on the market? Did you save painful business processes? Did you improve lives? In this episode of the Buyer Narrative Podcast, we talk about why it is important to think about the way you run your operation with a long term legacy in mind.

Meeting customer expectations at every touchpoint is often an all too impossible mission.  In this episode of the Buyer Narrative, we discuss the challenges of delivering the right experiences and why continuing in the pursuit of it is worth it for any purpose-driven organization.

In this episode, we compare and contrast the functions of customer experience and marketing to drive towards how the two functions drive organizational outcomes in similar but different ways. Kingman Consulting Group is a Customer Experience Consulting & Training Firm That Specializes In Helping Organizations Design, Build, and Execute Customer Experience Strategies That Increase Profitability and Revitalize Customer Engagement. To learn more about us, please visit https://www.kingmanconsulting.com