S2:E8: How to Use Content to Improve the B2B Customer Journey
Update: 2021-05-26
Description
In this episode of the Buyer Narrative, I sat down with Camille Trent, Managing Editor at MarketerHire, to talk about how B2B brands can use the right content to improve the customer journey.
Learn how to:
- Add human emotion to B2B marketing.
- Align your message to the heart of what customers value.
- Tap into existing customers can help you drive your content strategy.
- Use content to drive further engagement and activation for current customers.
- And so much more!
To learn more from Camille, follow her on LinkedIn @ https://www.linkedin.com/in/camillehansentrent/
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