The Lindsey Anderson Show

In today’s episode of The Lindsey Anderson Show, I interview Tamara Thompson, CEO of Broadcast Your Authority, to uncover how entrepreneurs can leverage relationships and podcasting to grow authority and scale their businesses. Tamara has a unique background, transitioning from an award-winning filmmaker to a podcasting and content marketing expert. Having invested in over 25 companies, she specializes in micro-content strategies that drive influence and visibility. In this episode, we explore podcast growth, building guest relationships, data-driven decision-making, and creating scalable podcast networks.Guest IntroductionTamara Thompson is the CEO of Broadcast Your Authority, a company dedicated to helping brands elevate their authority through strategic video podcasting. She is the host of Broadcast Your Authority TV, a platform that garners over 50,000 unique monthly viewers and partners with SiriusXM for professional-grade production. A former award-winning filmmaker, Tamara is recognized for her storytelling prowess, viral video success, and innovative approach to leveraging podcasting for long-term business growth.Leveraging Relationships for Business Growth - Key TakeawaysGuest Selection Matters: Choose guests strategically to align with your goals, whether it’s building authority, creating partnerships, or featuring client success stories.Podcasting as a Network Builder: Beyond creating episodes, podcasts are tools for fostering relationships and building collaborations that lead to long-term growth.Leverage Data: Regularly review analytics to identify what works, focusing on high-performing topics, guests, and formats to optimize your strategy.Expand with Innovation: Rotating co-hosts, multi-location recording setups, and professional studios can help diversify and scale your podcast.Collaborate for Impact: Create a collaborative environment by connecting guests, listeners, and co-hosts, fostering an engaged and valuable network.How to Build a Unique PodcastUse a rotating format or multiple co-hosts to keep your podcast engaging and appealing.Partner with professional studios to elevate the production quality and perceived authority of your show.Invite diverse guests, including influencers and clients, to create variety and value for your audience.Host meetups or ambassador-led events in new cities to extend your reach and grow your brand.Guest Quality and Show GrowthCarefully select guests who resonate with your audience and align with your business goals.Prepare guests with clear topics and questions to ensure conversations are impactful and actionable.Encourage guests to share their episodes, leveraging their networks to broaden your reach.Use your podcast as a collaboration platform, turning guests into long-term partners and advocates.Social Media and Podcast Growth StrategiesShare at least 5 Reels or Shorts weekly to drive traffic back to your podcast.Focus on YouTube engagement within the critical first 48 hours of an episode’s release.Take advantage of platforms like TikTok and YouTube Shorts for frequent, high-visibility content.Monitor watch time data to refine your content length and format for optimal retention.Create social media posts with specific goals, such as boosting YouTube views or podcast downloads.The Power of Strategic ConnectionsBuild meaningful relationships through your podcast that lead to collaborations, partnerships, and growth opportunities.Facilitate connections between guests, co-hosts, and listeners to foster an engaged and collaborative ecosystem.Use events, green room chats, and...

Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.Guest IntroductionBob Burg is a bestselling author and highly regarded speaker who’s known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.Shifting From Selling To Serving - Key TakeawaysThe Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.Influence and IntentInternally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others’ lives establishes lasting trust.Overcoming Traditional Sales TacticsListen to Understand: Instead of just listening to respond, focus on deeply understanding each client’s needs and motivations.Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.Principles in Modern TimesHuman Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.Key Quotes“Great influencers attract people to themselves and then to their ideas.”“Money is simply the reward for hitting the target; the target is serving others.”“Faith is the belief that an event not yet happened is going to happen.”“It’s always H2H – human to human. Technology, if used correctly, can make it easier to connect.”Resources Mentioneda...

Today’s guest on The Millionaire Maker Show is Shawn Anthony, a networking maestro and founder of Pod Pro Max. We’ll be focusing on the rise of visual podcasts, strategies for getting on podcast shows, building meaningful relationships, and leveraging AI in podcasting to enhance your business journey.Guest IntroductionShawn Anthony is The Networking Maestro, Talent Manager, founder of PodProMax and the voice behind the acclaimed "School's Over Now What?" podcast. Renowned as a master networker, he has forged invaluable alliances with the world's top coaches, influencers, and podcasters. With his remarkable ability to bring together visionaries from diverse fields, Shawn has become a highly sought-after communicator and agent.Expanding Your Network Through Podcasting - Key TakeawaysBooming Visual Podcasts: Visual podcasts are becoming a vital medium for establishing credibility and authority in the online coaching space.Maximize Your Reach: Utilize platforms like YouTube to enhance your podcast's visibility and reach a broader audience.Research Before Pitching: Know the shows you want to be on; tailor your pitch to demonstrate your understanding and the unique value you can offer.Importance of Representation: Aligning yourself with representation can open doors and enhance your credibility in the podcasting and coaching space.Relationship Management: Building and maintaining genuine relationships is crucial for success in podcasting and in scaling your business.Embrace AI as a Tool: AI can assist in editing and managing podcasts, but the authentic human connection remains irreplaceable in transformational coaching.The Trend of Visual PodcastsShawn discusses the shift towards visual podcasts as a means to build authority and engage audiences. He emphasizes how accessible podcasting has become today compared to the past.Getting on Other People’s ShowsResearch: Understand the podcast’s theme and audience before pitching yourself as a guest in your niche.Tailored Pitches: Highlight specific episodes where you could add value or offer insights relevant to your business.Social Engagement: Follow hosts on social media to build rapport and increase the chances of your pitch being noticed.Building RelationshipsShawn shares his experience of valuing relationships in his career and how it has led to success. He stresses the importance of integrity, follow-through, and authentic connections.The Role of AI in PodcastingAI tools can assist with editing but cannot replicate the genuine human connection that podcasts offer. Shawn highlights the unique value of hearing authentic voices over time, creating lasting impacts in your coaching practice.Key Quotes"Podcasting is the new media.""If it doesn't blow up, I can promise you, it's going to help you learn how to talk better.""Men lie, women lie, numbers don’t.""Dream it, believe it, go out and get it."Resources MentionedShawn’s website: Podpromax.comFollow Shawn on Instagram: https://www.instagram.com/shawnranthony Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Welcome to another episode of The Millionaire Maker Show. Today’s focus is on Generating High-Quality Referrals Using the Upstream Model to unlock better business opportunities. Special guest, Justin Stoddart, and I dive into practical tips for keeping relationships "hot" in the context of networking and collaboration, which is essential for business success.Guest IntroductionJustin Stoddart is the founder and CEO of Pro Insight, a networking platform aimed at real estate and service professionals. He is an authority in marketing and business strategy with over 20 years of experience. Justin is also the author of the bestselling book The Upstream Model, which reveals strategies for generating high-quality referrals. Additionally, he hosts the Think Bigger Real Estate Show, where he interviews top achievers and explores strategies for scaling businesses.Generating High-Quality Referrals Using the Upstream Model - Key TakeawaysThe Upstream Model is a partnership-focused approach to business and essential for generating high-quality referrals.Relationships are a long-term game; it’s essential to invest in your relationship bank accounts.Avoid traditional networking pitfalls; prioritize direct, value-driven conversations that lead to business growth.Identify professionals who have existing influence over your ideal clients and collaborate with them to generate high-quality referrals.Understanding common ground and shared interests is vital for effective networking and referrals.Keeping Relationships HotNetworking doesn’t have to be a slow, drawn-out process.Engage in direct discussions about mutual interests instead of lengthy meetings and social events.Identify clients who could benefit from your network and introduce professionals who can help them.Approach networking with a spirit of reciprocity—collaborate rather than compete to enhance your referral network.Common Networking ObstaclesOvercome the antiquated notion of slow networking; embrace speed and efficiency to foster growth.Understand the true value of your client relationships and look beyond surface interactions.Utilize data to recognize opportunities within your existing client base, aiding in generating high-quality referrals.Lessons LearnedSurrounding yourself with high achievers can elevate your mindset and business opportunities.Intentionally seek out relationships that inspire growth across various aspects of life, especially in coaching and personal development.Be aware of influences that can either uplift or diminish your professional reputation.Key Quotes“I didn’t have to know everyone. I just needed to know the right people.”“When you take care of people even when you’re not getting paid, it opens the door to serve them and their friends more often.”“If you can surround yourself with more people who are dreamers and achievers, it will expand your possibilities.”“Choose your friends wisely; influences can elevate you or harm you.”Resources MentionedJustin’s website: https://proinsight.comFollow Justin on social media: @justinstoddartGet my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

In today’s episode, I’m thrilled to welcome Monica Madrid, the founder of Football Is Sexy. This brand is all about empowering women through football education and stylish apparel. Monica shares her incredible journey, from working with iconic artists like Prince and Rick James to building a successful platform that connects and empowers passionate female football fans. We dive into how Monica has leveraged media appearances, including her spot on The Kelly Clarkson Show, to grow and scale her brand.Guest IntroductionMonica Madrid is the founder of Football Is Sexy, a unique brand that unites and empowers female football fans through educational content and stylish apparel. She began her career as a dancer on Soul Train, working closely with legendary artists such as Prince and Rick James. Monica has transitioned from the music and mortgage industries to launching her football-focused platform for women, earning her features on major outlets like The Kelly Clarkson Show.From Record Deals to Super Bowls - Key TakeawaysLeverage Opportunities: Monica highlights the importance of not resting on past successes. Always look ahead to new opportunities.Collaboration is Key: Through collaborating with other creators, Monica has expanded her reach and strengthened her brand community.Content Consistency: Producing consistent and valuable content is crucial for building and maintaining an engaged audience.Resilience: Monica’s journey across multiple industries emphasizes perseverance and the ability to pivot when necessary.Women Empowerment: Football Is Sexy creates an inclusive space where women can feel seen and celebrated in football culture.Brand Building & CollaborationInstagram Strategy: Monica shares how she focuses on collaborating with other women passionate about football to expand her reach and engagement on Instagram.Collaboration Outreach: Actively seeks out creators by searching for female fans of specific teams and reaches out with simple, authentic messages.Mutual Benefits: Collaborating allows Monica to expand her audience while also supporting other creators in her niche, creating a win-win scenario.Challenges in Building the BrandBreaking Into a New Space: Monica discusses the challenges of entering a niche where women are often underrepresented and the difficulty of being the "new kid on the block."Staying Resilient: Despite setbacks, Monica emphasizes the importance of pushing forward and appreciating the support from collaborators and fans.Daily Habits for SuccessMorning Routine: Monica starts her day at 4:30 AM, using the early hours for productivity. This routine helps her set the tone for the day and focus on what matters.Post-It Notes: A firm believer in using post-it notes to track tasks, Monica finds great satisfaction in crossing off completed items—a key to her organization.Key Quotes"Yesterday is yesterday, and today is today. I can’t hold on to that—what am I going to do today?""If you don’t ask, you don’t get.""Real football fans want to watch the game—sometimes, we’re the only ones in our circles ready to spend $400 for a ticket.""You have to have humor and a backbone to be an entrepreneur."Resources MentionedMonica’s website: www.footballissexy.com Follow Monica on Instagram:

In this episode of The Millionaire Maker Show, I interview Darryll Stinson, co-founder of Seeding Greatness. Darryll opens up about his journey from being a Division I athlete to becoming a bestselling author and TEDx speaker with over 2 million views. Together, we dive deep into the nuances of using vulnerability and storytelling to elevate speaking opportunities for scaling your business. You’ll hear practical tips on how to craft impactful speeches that resonate with your audience, and strategies to leverage speaking as a powerful tool for long-term success in the online business industry.Guest Introduction:Darryll Stinson is the co-founder of Seeding Greatness, a movement of leaders restoring the planet and helping humanity to heal through their stories and transformational services.As a former Division 1 athlete, Darryll overcame multiple suicide attempts to become a multiple best-selling author, and 2xTEDx speaker with more than 2 million views. His accolades as a Top 100 athlete (2008), award winning higher ed communications professional,  #9 Suicide Awareness Speaker (2023), and TEDx organizer (2022-present) attest to the impact of his work.He’s coached hundreds of speakers to reach millions of people while growing themselves and their business at the same time.Leverage Speaking to Scale Your Business - Key Takeaways:The Power of Vulnerability: Sharing your personal story with the right balance of vulnerability can be a game-changer, benefiting both you and your audience.Your Story is About You, For Others, and For You: Embrace your personal story—it matters. Make sure it serves your audience and adds value, while also benefiting your own growth.Tailor Your Story to Your Audience: Share your story in a way that aligns with the specific pain points and challenges your audience faces.Subconscious Beliefs Influence Success: Understanding how past traumas and subconscious beliefs impact your behavior can unlock new levels of personal and business growth.Avoid the Courtesy Clap: Be willing to ask tough questions and reflect on the true impact of your message. Don’t settle for polite applause—aim for real transformation in your audience.Storytelling and Vulnerability:Thread the Needle: Weave your personal story into your talk in a way that serves your audience without making the message solely about you.Express to Serve: Unexpressed emotions become suppressed. Share personal experiences in a way that provides actionable insights and encourages transformation in your audience.Personal Growth Through Storytelling: Sharing your story helps you grow and heal. Your pain becomes your power when it helps others overcome their challenges.Key Quotes:“Your story is about you, but it’s for others. And when done right, it’s also for you.”“Whatever you don’t express, you suppress.”“Your test becomes your testimony, your mess becomes your ministry, and your pain becomes your power.”“I share my story in direct proportion to the pain my audience is in.”Resources Mentioned:Darryll’s website: https://darryllstinson.com Follow Darryll on social platforms: @StinsonSpeaksJoin my upcoming free LIVE workshop: https://www.socialmediasalessurge.com

Welcome to this episode of The Millionaire Maker Show. I’m thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.Guest IntroductionRachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.How to Build a Brand That Sells - Key TakeawaysIntention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.Consistency is Key: Regularly showing up for your audience builds trust and fosters community.Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.Common Obstacles in BrandingDifferentiation: Many struggle to distinguish their brand from competitors in a saturated market.Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.Tips for Strengthening Your BrandPull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.Daily Practice: Regularly assess whether your communications support your brand's core messages.Future of BrandingEvolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.Key Quotes"If we make people feel good, they're a lot more inclined to buy from us.""Intention is everything. If we have intention behind what we create, people feel that.""Hire the experts that are doing what you already want to be doing."Resources MentionedRachel's website: rachelpesso.comConnect with Rachel on Instagram:

In this episode, I welcome a special guest, Antonia Semanskee, to share her expert insights on marketing your business on Instagram as a powerful tool for business growth. We dive deep into the importance of data-driven decisions and how they can shape a successful Instagram strategy for entrepreneurs looking to scale their businesses. We also highlight the key differences between posting as a business owner versus posting as an influencer. Guest IntroductionAntonia Semanskee is a business professor, entrepreneur, and Instagram analytics expert. She specializes in helping coaches and consultants enhance their online visibility using strategic, data-driven methods. With over 25 years of experience in startup business development, sales, marketing, & teaching, Antonia brings the best of data analysis, strategy, and practical knowledge to the art of social media marketing & PR for business results.Marketing Your Business on Instagram - Key TakeawaysContent Repurposing: Identify your high-performing posts using analytics and recreate them in different formats (e.g., carousel, reel) to maximize reach and engagement for your coaching business.Feed vs. Stories: When marketing your business on Instagram, keep your feed professional and business-focused, while Stories can be used to connect on a more personal level, helping you build authenticity with your coaching audience.Analytics First: Tracking key metrics through a spreadsheet is essential for understanding what resonates with your audience. Focus on metrics like saves, shares, comments, and profile visits to fine-tune your Instagram marketing strategy.The "Attorney Filter": Before posting personal content, run it through the "attorney filter" by asking, "Would I be comfortable if my attorney posted this?" It’s a simple way to maintain professionalism and credibility as a transformational coach.Engagement in Stories: Use interactive content like “this or that” polls in Stories to engage with your audience and gain insights, a vital part of marketing your business on Instagram to potential coaching clients.Building Community: Engage daily with a core group of industry peers to build relationships and drive organic engagement on your posts. A supportive community is invaluable for marketing and scaling your coaching business on Instagram.Testing and Iteration: Experiment with different content, learn from failures, and refine your strategy. The key is to fail forward and use the data to improve your Instagram marketing efforts.Content Analysis and RepurposingWhat to Do Next: After tracking your posts' performance, identify the winners and repurpose them in new formats. For example, transform a successful infographic into a carousel post or a reel, keeping your content fresh and relevant to your Instagram marketing strategy.Tweaking: Try changing color schemes or slightly modifying headlines to appeal to different segments of your audience, allowing you to explore what works best for marketing your business on Instagram.Handling Viral ContentViral content is great for engaging your current community but doesn’t always bring in new clients or convert into coaching leads.Use viral content sparingly, and manage your expectations regarding its business impact on marketing your business on Instagram.Daily Instagram EngagementBuild a core group of peers in your industry and engage with their content regularly to foster a community that supports your Instagram marketing strategy.Spend time commenting and starting conversations on their pages to cultivate authentic connections.Rotate through

In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.Guest IntroductionToday, I’m thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales. Scaling Your Business with Facebook Ads - Key TakeawaysThe importance of thorough planning before launching ads to ensure effectiveness.A consistent organic social media presence can positively impact ad costs.Audience trust can be built through consistent messaging across platforms.Current challenges in the ad landscape due to rising costs and competition.Interview HighlightsCompetitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.Strategies for SuccessPlanning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.Key Quotes“You do have to actually put your thought into it.”“If I see an ad and I go there and it’s from something that I don’t know, I check their profile.”“I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”Resources MentionedGet my free bundle, The Social Media Sales Machine: SellMoreWithSocial.comConnect with Kim on social media: @realKimBarrettKim’s free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540

In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.Guest Introduction:Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.Storytelling in Marketing and Sales - Key Takeaways:Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.Personal stories help humanize your brand and provide the right balance with business content to maintain interest.High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.Storytelling in Marketing:Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.Content Strategies for Social Media:Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.Key Quotes:“The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”“It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”“If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”Resources Mentioned:Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat The Story Builders website: www.mystorybuilders.com Chat with someone from The Story Builders team: http://mystorybuilders.com/story Visit Lindseya.com/apply  to apply for personalized coaching and sales systems.Conclusion:This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

In this episode of The Millionaire Maker Show, I’m joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.Guest IntroductionWhitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she’s navigated her own personal struggles and now helps others embrace their unique energy. She’s gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.How To Become A Self-Made Celebrity - Key TakeawaysCelebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.Anyone can learn to tap into celebrity energy—it’s a skill that benefits coaches aiming to attract their ideal clients.Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling."Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.Understanding Celebrity EnergyCelebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.Tapping Into Celebrity EnergyConfidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.Strategies to Pop Off in Your Business"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.Key Quotes"Confidence is bullshit. It’s just something we put on. Celebrity energy is about removing the layers and showing up as you are.""Being authentic doesn’t mean sharing everything—it’s about feeling safe being seen.""Audiences are getting smarter. They can tell when you’re putting on a fake persona.""When you pop off, it’s not just about the numbers—it’s about people loving you for who you really are."Tips for Cultivating Celebrity EnergyPractice being present in each moment—distractions pull you away from authenticity and your connection to your audience.Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.Don’t hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.Resources MentionedJoin my live workshop on building a high-quality social media audience and generating more high-ticket sales:

I’m thrilled to introduce today’s guest, Tiffany Rosenbaum, a dynamic entrepreneur with an impressive portfolio in diverse industries. Tiffany oversees a construction company, a real estate business, and more, demonstrating her success in multiple sectors. In this episode, we’ll delve into Tiffany’s journey, uncover her unique approach to team building, and gain actionable advice on scaling your business and achieving transformational growth.Guest IntroductionTiffany is the founder of Rosenbaum Realty Group, where she specializes in asset management and real estate investment. She also runs a successful maintenance and construction company focusing on property maintenance and repairs. In addition, Tiffany manages a short-term and mid-term rental business and owns a gym in the fitness industry. Through her coaching firm, she provides expert guidance on building effective teams and fostering leadership. It was a pleasure to dive into her diverse business portfolio and gain valuable insights from her experiences.Building A High-Performance Team With Tiffany Rosenbaum - Key TakeawaysOvercoming Obstacles: Tiffany discusses her journey from a challenging start in 2009 to becoming a successful entrepreneur, highlighting the importance of resilience and learning from struggles in the context of business scaling.Team Building: Discover the science behind hiring the right people using tools like the DISC profile and the crucial need to align team members' values with your business goals.Mindset Matters: Learn how shifting from a micromanaging approach to empowering and delegating can drive growth in your online coaching business.Building Effective TeamsHiring Strategy:Utilize DISC profile tests to match candidates with role requirements.Understand candidates' belief systems and what motivates them.Ensure alignment with your core values and mission statement.Pitfalls to Avoid:Avoid hiring based solely on immediate needs without thorough vetting.Integrate new hires into the company culture to foster cohesion.Leadership Insight: Effective leaders focus on developing their team’s potential rather than just filling positions.Key Quotes“It’s all about the struggle to get us to where we need to be and who we need to be. Without that struggle, we can’t develop or become who we need to become.”“You have to bring the filling back in to deal with them, to make sure they’re developing and leveling up.”“No one cares until they know how much you care. And once you care about your team and they understand this company can give life to many, and it could be a roadmap to success for multiple people, then they can see the vision and then they want it as well.”Resources MentionedJoin my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com Join Tiffany’s list for networking events here: https://forms.gle/M963DYjJgHszksej6Tiffany’s website: https://www.tiffanymrosenbaum.com Connect with Tiffany on Instagram: https://www.instagram.com/tiffanymrosenbaum/ Follow Tiffany on TikTok: https://www.tiktok.com/@tiffanymrosenbaum Connect with Tiffany on Facebook: a...

In this episode, I welcome back Tish Times, sales expert and trainer, to explore the critical role of sales skills in scaling your business. We discuss actionable strategies to transform your sales approach, including a rapid-fire Q&A segment to tackle some of the most common sales challenges. Stay tuned for a special announcement about an upcoming workshop that can help you accelerate your business growth using social media.Guest Introduction:Tish Times is an experienced sales expert and trainer renowned for her genuine, client-focused sales strategies. She helps professionals develop sales techniques that resonate with their personal values, moving away from traditional, high-pressure tactics. With a diverse background in sales training programs and methodologies, Tish brings a wealth of insights to today’s discussion on how authentic sales methods can drive business success.Mastering The Art Of Authentic Sales Calls - Key Takeaways:Sales Preparation: It’s essential to set clear goals, understand your audience, and have a structured plan for every sales call.Authentic Selling: Discover how to align your sales approach with your authentic self, avoiding outdated, high-pressure tactics in favor of genuine connection.Warm Leads Strategy: Learn how to use live events and social media to authentically connect with potential clients and build relationships that lead to conversions.Sales Call Execution: Start every sales call by understanding why the potential client has joined the conversation, allowing you to tailor your approach to their specific needs.Sales Call Preparation:Pre-Call Routine: Tish emphasizes the importance of a structured morning routine that includes spiritual practices, reading, exercise, and a review of wealth-building goals.Personal Mindset: Prepare mentally to ensure you approach each call with confidence and clarity, which is vital for successful coaching and sales conversations.Sales Strategies Discussed:Avoiding Old-School Tactics: Move away from outdated methods like “dialing for dollars” and focus on building meaningful relationships that drive long-term growth for your coaching business.Building Connections: Utilize live events and direct engagement strategies to establish trust and credibility with potential clients, which is crucial for scaling your coaching practice.Understanding Client Needs: Every sales call should begin with understanding the client’s reason for engaging with you, allowing for a more personalized and effective conversation.Key Quotes:“Sales is the engine that runs your business.” - Lindsey Anderson“There’s got to be a way to get people to a place where they can have great revenue and still feel like themselves.” - Tish Times“Every call has to have a purpose, otherwise, why are we even on it?” - Tish TimesResources Mentioned:Register for the free LIVE Unlaunch Method Workshop and learn my simple social media system to make more sales: https://www.theunlaunchmethod.com Tish’s free profitable follow up formula: https://www.tishtimes.com/profitable-follow-up-formulaFollow Tish on Facebook: https://www.facebook.com/CoachTishTimes Follow Tish on Instagram:

In this focused episode, we'll dive into strategies designed to help real estate professionals attract high-quality leads through social media. We'll tackle some of the challenges facing the current real estate market and explore effective ways to navigate them. How to get more real estate leads with social media: Key TakeawaysSocial media is a powerful tool for generating high-quality leads, not just in real estate, but in any online coaching or transformational service-based  business.It’s essential to have a structured social media strategy rather than just showing up randomly. Consistency and clarity are key to success.Social media algorithms can be your ally in targeting potential leads, even those you might reach through other channels like cold calling.Niching down and becoming known for a specific specialty in your industry will help you stand out and attract the right clients.Overcoming the fear of creating video content is crucial for building a strong online presence and establishing authority in your niche.Consistency and repetition are key to mastering social media skills, and they play a huge role in scaling your business.Posting with a business owner mindset, not just like an influencer, will attract clients who are serious about working with you.The VEMS model (Vibe, Expertise, Market knowledge, Sales process) is a versatile framework that real estate professionals, online coaches, and anyone looking to scale their business can use to build a strong, impactful brand.Social Media Strategy for Real Estate ProfessionalsVibe: Showcase your personality and brand vibe to connect with potential clients on a personal level. This applies not just to real estate professionals but to all entrepreneurs looking to create a relatable and authentic online presence.Expertise: Highlight your knowledge and skills within your niche to establish yourself as the go-to expert. Whether you're in real estate, transformational coaching, or online coaching, showcasing your expertise is essential.Market Knowledge: Share valuable insights and updates about your industry to keep your audience informed and engaged. This builds trust and positions you as an authority in your field.Sales Process: Demonstrate your unique approach to sales by sharing success stories and client testimonials. This not only builds credibility but also shows potential clients what they can expect when working with you.Common Mistakes Professionals Make on Social MediaUnderestimating the potential of social media for lead generation. Social media isn't just a platform for engagement—it's a vital tool for scaling your business and transforming your client base.Avoiding video content due to fear of looking unprofessional. In today’s digital age, video content is essential for building trust and connecting with your audience.Posting like an influencer rather than focusing on business-driven content, which can lead to missed client opportunities. It's important to remember that as a business owner, your content should be aimed at driving results, not just engagement.Key Quotes"There is no better way to attract high-quality leads in the real estate industry—or in any industry—than through a strategic social media presence.""If you show up on social media with a strategy that works, it actually helps you get in front of the people you're already trying to reach.""You need 300 reps on social media to get good enough to tune in to what your message really is.""When you post on social media like a business owner, people will turn to you when they need a real estate professional, a coach, or any other expert."Resources...

In this episode of The Millionaire Maker Show, I dive deep into the significance of the September Sales Surge and how it can be a game-changer for experts, consultants and coaches looking to scale their businesses. As we prepare for this critical period for high-ticket sales, which occurs after Labor Day and before the holiday season, I share insights on why now is the perfect time to strategize and prepare.I also introduce my latest book, The Unlaunch Method, and explain how it offers a step-by-step system to make more sales through social media. During the launch week, you can download The Unlaunch Method for free. Plus, I invite you to join a masterclass on leveraging the September Sales Surge to maximize your sales.The Unlaunch Method - A Simple System For Social Media Sales - Key TakeawaysSeptember Sales Surge: A critical period for high-ticket sales, happening between Labor Day and the holiday season.Strategic Planning: The importance of having a solid plan in place before the September Sales Surge.The Unlaunch Method: A detailed system designed to help coaches increase sales using social media.The Big Three Essentials for Scaling: Focus on strategy, a repeatable system, and sales.Iterative Marketing: Continuously analyze and improve your strategies instead of starting from scratch every time.Lead Generation: Move beyond relying solely on referrals by using social media to attract high-quality leads.Social Media Strategy: Post like a business owner, not an influencer, by following the VEMS model—Vibe, Experience, Methodology, and Strategy.Invite-Only Events: A 54-minute masterclass that serves as a powerful group sales call, ideal for converting leads into clients.Consistency is Key: Daily, consistent efforts in business tasks lead to long-term success, much like a fitness routine.VEMS Model ExplainedVibe: Define your brand's personality by consistently sharing three personal elements.Experience: Use testimonials and customer success stories to build credibility.Methodology: Provide a clear, actionable plan for clients to achieve their goals.Strategy: Outline a step-by-step process to move leads from social media interaction to sales.Key Quotes"You have to make the most use out of those six weeks.""Strategies are a dime a dozen, but without a system, they’re just ideas.""What you do today will be where your business is two, three, four months from now.""You want to be posting on social media like a business owner and not an influencer.""Iterative marketing is the foundation of The Unlaunch Method—analyze and iterate to avoid burnout and keep improving.""The referral game is a frustrating game to play in business. You need a system, strategy, and sales focus.""It’s all about knowing what the right tasks are and doing them consistently."Resources MentionedThe Unlaunch Method book - Available for free download during launch week at TheUnlaunchMethodBook.com.September Sales Surge Workshop: A deep dive into creating an action plan for maximizing sales in September -  Sign up at LindseyAnderson.liveConclusionAs we approach the September Sales Surge, it's crucial to start planning and preparing now. I invite you to join the masterclass and learn how to maximize your high-ticket sales during this pivotal...

Welcome to this special episode of The Millionaire Maker Show. I'm thrilled to have a remarkable guest today, Matt Bellmann. Matt is the innovative mind behind Passion.io, an app designed to create and build online courses and apps for online businesses.Guest IntroductionToday’s guest, Matt Bellmann, is the creator of Passion.io. He is an experienced traveler, having visited over a hundred countries, and is known for his charity work, including a notable trip to Mongolia to raise funds for building shelters for kids. As an entrepreneur and software creator, Matt focuses on scalable solutions for online education, making a significant impact in the industry.How To Build a Million Dollar Business with Passion.IO Founder Matt Bellmann - Key TakeawaysGlobal Impact and Experience: Matt's extensive travels and charity work underscore the importance of making a difference and show how diverse experiences can shape entrepreneurial insights.Origin Story: Frustrated with existing online course platforms, Matt created Passion.io to address market gaps and scalability issues, leading to its success.Churn Management: Managing churn has been a significant obstacle in scaling. Matt emphasizes that reducing churn and improving revenue retention are crucial for sustainable growth.Surprising Insights: Education and mindset play a critical role in business success, often more so than additional features. Real-world interactions provide deeper understanding than surveys alone.Guest InsightsJourney to Passion.io: Matt transitioned from using platforms like Udemy to creating Passion.io due to a need for a more effective course delivery platform. The success of Passion.io is not just about creating software but also heavily investing in its development and understanding user needs.Challenges and Solutions: Managing churn and retention are critical, with strategies focusing on reducing churn and increasing revenue from existing users. Deep user research and understanding their true needs beyond surface-level feedback are essential.Key Quotes“It doesn’t make any sense to build a course on the web when everyone is on their phones.”“Being an entrepreneur is like looking down the abyss and eating glass all the time.”“The biggest surprise is how important education is. Sometimes features aren’t the solution; it’s about shifting mindsets.”Resources MentionedPassion.io: Matt’s platform for creating and scaling online courses and apps.Follow Matt on Instagram: https://www.instagram.com/passion_io Subscribe to Matt’s YouTube channel: https://www.youtube.com/c/passionio milliondollarcreators.club has FREE access to real business insights from creatorsConclusionMatt Bellmann’s journey underscores the importance of addressing real user needs and overcoming challenges in business scaling. His experience highlights that understanding user behavior and focusing on mindset and education can drive significant improvements. Thanks for tuning in to this episode of The Millionaire Maker Show. Stay tuned for more insights and strategies to elevate your online business.

Today I’m excited to welcome Rachel Marie Martin, known for her impactful quotes and inspiring social media presence. We’ll discuss Rachel’s famous quote that hit 20 million views and dive into her journey through personal challenges and how they inspired her writing.Guest IntroductionRachel Marie Martin is the writer behind the site FindingJoy.net and author of Get Your Spark Back (releasing 8/27/24), Mom Enough and The Brave Art of Motherhood. She is a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages and her site reaches millions of visitors per month.Her content has been featured in The Today Show, NPR, The Huffington Post, Star Tribune, Tiny Buddha, iVillage, Stuff New Zealand,  John Tesh, PopSugar, Motherly, Parents, What to Expect, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive.How To Build An Engaged Audience On Social Media With Rachel Marie Martin - Key TakeawaysRachel’s famous quote: "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."The power of authentic and relatable content in connecting with your audience.The importance of consistency and community engagement in growing your social media presence.Tailoring your content to fit the specific platform and audience.Personal JourneyRachel’s quote came from a difficult personal experience with her oldest son.We talk about the emotional process of dealing with life's unexpected challenges.How writing and sharing personal stories can help you find strength and resilience.Social Media StrategyRachel’s approach to organic growth on Facebook through genuine audience interaction.The importance of rejecting automated content sharing to maintain authenticity.Building a brand that stands out by staying true to its core values and mission.Monetizing Social MediaHow Rachel succeeded in monetizing her Facebook page without using paid ads.The importance of investing time and effort into building and nurturing a community.Tips on responding to followers and fostering engagement.Tips for Online Business OwnersKnow and understand your audience: where they are and what they need.Embrace trial and error to find what works for your specific audience.Develop a consistent posting schedule tailored to your audience’s habits and preferences.Treat your social media presence like a business with regular, reliable engagement.Key Quotes"Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living.""Facebook needs an audience. They need people to come there. They're not going to make it impossible for the creators.""It's really about being consistent. You can't manage that page and be like, 'I'm just going to do this and then take three months off' and then come back and wonder why it's not growing."Resources MentionedRachel’s website: https://findingjoy.net Connect with Rachel on Facebook: https://facebook.com/findingjoyblogConnect with Rachel on IG: @finding_joyJoin my upcoming free LIVE masterclass to scale your business: https://www.lindseyanderson.live ConclusionWe recapped Rachel’s...

In this episode, I’m diving into the importance of asking tough questions during sales calls. We’ll explore how crucial it is to have clarity and truly understand your client's current and future states. I’ll also cover the gap selling technique and how effective it is for high-ticket sales. Plus, I’ll emphasize why it’s so important to quantify the gap and present tailored solutions.From Prospect To Client: The Art Of Selling To The Gap - Key TakeawaysAsk the Tough Questions: Don’t shy away from asking your clients about their downturns or issues. Understanding these challenges is key to offering meaningful help.Follow-Up Questions: Always ask follow-up questions to ensure you have clarity and a deeper understanding of your client's situation.Current and Future State: Focus on both the current struggles and the desired future state of your client.Quantify the Gap: Calculate the gap between where the client is and where they want to be. Use specific metrics and details to make this gap clear.Present Solutions Effectively: Tailor your solutions to directly address the client's identified problems using their own words.Handling Objections: Empathize with objections and dig deeper to understand the real concerns behind them.Beliefs Around SalesLet’s talk about changing those negative perceptions about salespeople. It’s so important to embrace the salesperson label for business growth. I’ll share some personal anecdotes about how I overcame my own aversion to sales.Gap Selling ExplainedTo effectively use gap selling, you need to understand both the current state and future state of your prospects. Use their language to prescribe solutions effectively and avoid generic pitches by tailoring the offer to their specific needs.Practical TipsAlways use a sales script to guide your conversations.Host your sales calls on the phone rather than Zoom for better engagement.Document client responses for future reference.Continuously iterate on your sales questions and techniques.Key Quotes"You will close more individuals on a sales call by asking them questions they have never been asked before.""You get to choose who you are. When you choose to be a good salesperson, everything in your business will change.""Most people end up hiding behind marketing because they're afraid of sales.""Quantify the gap as much as possible because it's going to serve you when it comes time to actually offer your services and cover that gap.""A prospect will only believe what comes out of their mouth. They will not believe anything that comes from you."Resources MentionedCheck out LindseyAnderson.live for upcoming masterclasses.My digital marketing agency is here to help scale your business if you’re an expert, coach, or consultant.Don’t forget to subscribe to The Millionaire Maker Show on your favorite podcast platform.ConclusionEmbrace the role of a salesperson to grow your online business. Use the art of gap selling to truly understand and address your client's needs. Implement these practical tips for more effective sales calls and always look to improve your sales approach through iteration and learning.

Today we're diving into a super important topic: preparing for the September sales surge. We'll be talking about how to overcome that summer slowdown, get ready for Q4, and leverage September to make the biggest impact on your sales.Preparing For The September Sales Surge - Key TakeawaysThe September sales surge is prime time for selling services online.It's crucial to prepare in advance for the September sales surge.Long-term planning is necessary to avoid business chaos and ensure consistent growth.Maintaining a dependable online presence throughout the summer is key.Always making an offer, even during slow periods, is essential.The Invite-Only Event is a powerful conversion strategy.Episode HighlightsIntroduction to The September Sales SurgeSeptember is critical for sales for service-based businesses.The summer slowdown affects everyone; competitors and customers seem to disappear.By September, people are ready to invest in services and routines.Long-term Planning and PreparationIt's essential to warm up your audience before September.If you wait until September to start, it’s too late.Having a strategy and plan for the rest of the year is important.Mindset and Business SuccessLong-term thinking is crucial for moving out of business chaos.Businesses that plan ahead and strategize succeed more consistently.Planning the rest of the year during the summer can set you up for fall success.The Importance of Intimacy in SalesAI and competition are changing the landscape.Building trust and intimacy with prospects is key.Focus on live interactions, DMs, and relationship building.The Summer Slowdown and Revenue ChallengesDecreased sales and revenue are common in the summer.There’s pressure on Q4 to make up for the summer lull.It's essential to continue making offers and engaging with your audience.Conversion Events: The Invite-Only Event StrategyAlways have a conversion event, even during the summer.The Invite-Only Event: a weekly, rinse-and-repeat masterclass.This strategy allows for iteration and improvement over time.Key Quotes"September is a sizzling hot time to sell services. The kids are back in school, people are off vacation, and they’re ready to invest in themselves.""If you wait until September to get your audience warmed up and your conversion events in order, it's much too late.""Businesses that plan ahead and think long-term are the ones that avoid chaos and see consistent growth.""Intimacy will sell your services better than anything. Focus on live interactions and building relationships.""Always make an offer. Your audience needs to know exactly what you do and how you can help them."Resources MentionedVisit my website for upcoming LIVE workshops: LindseyAnderson.livePrevious episodes of The Millionaire Maker Show discussing invite-only events and other conversion strategies.ConclusionPreparing for the September sales surge is incredibly important. Adopting long-term planning and always making offers can set you up for success. Don't forget to visit LindseyAnderson.live for free workshops and further training. And remember, building intimacy and trust with your prospects is crucial in today's competitive landscape.

In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics. The Invite-Only Event - Key TakeawaysThe Invite-Only Event strategy is a game-changer for consistent client acquisition.The ideal duration for these events is 54 minutes, tested and proven effective.Intimacy and personal touch are crucial for successful sales in the current market.It’s important to take a well-structured, repetitive approach to masterclasses.The Invite-Only Event StrategySales success comes from consistent offers and pitchesThe Invite-Only Event provides a structured, repeatable approachRegular execution and improvement through tracking metrics are keyFocus on personalization and intimacy to stand out in a competitive marketCommon Mistakes and SolutionsBroad Event TitlesExample: "How to Get Everything You Want in Life" vs. "How to Achieve More Than Success"Broad titles attract less qualified leadsSpecific, targeted titles attract the right audienceAttracting Non-Quality LeadsExample: "How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You" vs. "How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do"Refine your messaging to attract high-quality prospectsKey Quotes"Sales really happen when you're making an offer and pitching consistently.""The Invite-Only Event is a masterclass that you give on rinse and repeat.""The power in the Invite-Only Event is all about intimacy.""Use a script. Use a script.""If you don't think offering a 50-minute call is a gift, you have some inner work to do."Resources MentionedPrevious podcast episodes on the One True Client Method: https://www.lindseya.com/podcast Go to LindseyA.com/coaching to apply for your Invite-Only Event mapping  strategy session