Today I’m excited to welcome Rachel Marie Martin, known for her impactful quotes and inspiring social media presence. We’ll discuss Rachel’s famous quote that hit 20 million views and dive into her journey through personal challenges and how they inspired her writing.

Guest Introduction

Rachel Marie Martin is the writer behind the site FindingJoy.net and author of Get Your Spark Back (releasing 8/27/24), Mom Enough and The Brave Art of Motherhood. She is a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages and her site reaches millions of visitors per month.

Her content has been featured in The Today Show, NPR, The Huffington Post, Star Tribune, Tiny Buddha, iVillage, Stuff New Zealand,  John Tesh, PopSugar, Motherly, Parents, What to Expect, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive.

How To Build An Engaged Audience On Social Media With Rachel Marie Martin - Key Takeaways

• Rachel’s famous quote: "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• The power of authentic and relatable content in connecting with your audience.
• The importance of consistency and community engagement in growing your social media presence.
• Tailoring your content to fit the specific platform and audience.

Personal Journey

• Rachel’s quote came from a difficult personal experience with her oldest son.
• We talk about the emotional process of dealing with life's unexpected challenges.
• How writing and sharing personal stories can help you find strength and resilience.

Social Media Strategy

• Rachel’s approach to organic growth on Facebook through genuine audience interaction.
• The importance of rejecting automated content sharing to maintain authenticity.
• Building a brand that stands out by staying true to its core values and mission.

Monetizing Social Media

• How Rachel succeeded in monetizing her Facebook page without using paid ads.
• The importance of investing time and effort into building and nurturing a community.
• Tips on responding to followers and fostering engagement.

Tips for Online Business Owners

• Know and understand your audience: where they are and what they need.
• Embrace trial and error to find what works for your specific audience.
• Develop a consistent posting schedule tailored to your audience’s habits and preferences.
• Treat your social media presence like a business with regular, reliable engagement.

Key Quotes

• "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• "Facebook needs an audience. They need people to come there. They're not going to make it impossible for the creators."
• "It's really about being consistent. You can't manage that page and be like, 'I'm just going to do this and then take three months off' and then come back and wonder why it's not growing."

Resources Mentioned

• Rachel’s website: https://findingjoy.net 
• Connect with Rachel on Facebook: https://facebook.com/findingjoyblog
• Connect with Rachel on IG: @finding_joy
• Join my upcoming free LIVE masterclass to scale your business: https://www.lindseyanderson.live 

Conclusion

We recapped Rachel’s insights on personal resilience, social media growth, and community engagement. Remember to stay authentic and consistent in your social media efforts. Stay tuned for the next episode and thanks to Rachel for her valuable contributions!