Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills! We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 2:01 - Balancing SOPs/Creativity 5:01- Client Expectations Tips 10:01- Spotting Ad Mistakes 15:01- Scaling Ad Spend 20:01- Unbranded Traffic Wins 25:01- Holistic Brand View 30:01 - Good vs. Great Managers 35:01 - Leadership and Teams 40:01 - Summit Recap and Closing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How to align team goals using Amazon PPC data tools? How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Josh Rawe Guest Co-Host: Brady Tieland Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it easy. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Balancing Work and Vacation 2:22 - Elevate and Delegate 4:42 - Interstellar PPC Reporting 10:37 - Impact of Attribution 17:39 - Breaking Down Ad Spend 24:25 - Structured Reporting 29:23 - Common Ground and Data Accuracy 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? What Makes an Amazon PPC Manager Successful? Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger What is the SKU Economics Report and How It Boosts Amazon Ads? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model? Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:31 - A motivating tale 06:01 - Challenges in transitioning from service-based to SaaS 12:01 - Adapting strategies and the importance of delegation 18:01 - The role of machine learning in Amazon PPC 24:01 - Practical tips for a successful SaaS transition 34:01 - Closing thought 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Search Term Algorithms Boost Amazon PPC? How to align team goals using Amazon PPC data tools? What is the role of data in Amazon campaign management? How Do Technical And Creative Strategies Work Together In Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 02:30 - Survival in the Amazon Business 03:50 - Kickstarter Experience as a Brand Building Bootcamp 06:00 - Combining Creative Branding with Technical Marketing 09:00 - The Role of Search Terms and Their Optimization 27:00 - Importance of Spreadsheet Skills 35:00 - Prioritizing Search Terms 46:00 - Episode Conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What is the SKU Economics Report and How It Boosts Amazon Ads? What is the role of data in Amazon campaign management? What strategies can help minimize wasted spend in Amazon PPC? How Do Technical And Creative Strategies Work Together In Amazon PPC? Can Amazon PPC Success Be Predicted? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Jeremy Suelflow Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 00:36 - Overview of the new SKU Economics Report tool 3:03 - Amazon ad management roles 7:17 - Impact of cash flow on ad strategies for brands 9:00 - Amazon Fees and Profit Calculation 18:09 - Identifying profitable and unprofitable products 22:24 - Analyzing Total ACOS using the SKU Economics Report 27:00 - Optimizing ad spend based on the report's insights 28:22 - Percentage of total fees 30:00 - How to connect with Elizabeth 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What is the role of data in Amazon campaign management? What strategies can help minimize wasted spend in Amazon PPC? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 00:10 - Series Kickoff: Amazon PPC Wasted Spend 00:47 - Defining Wasted Spend 01:26 - Understanding Conversion Rate and Its Importance 03:04 - Identifying and Analyzing Wasted Keywords 06:30 - Analyzing Search Term Reports 09:24 - Strategies to Minimize Non-Converting Spend 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Does Conversion Rate Influence ACOS On Amazon? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Conversion Rate Importance 03:09 - Small Brand Hurdles 05:01- Price Testing Effects 07:27 - Shopify vs. Amazon 10:00 - Competitive Analysis 13:16 - Leveraging Reviews 15:30 - Conversion Strategies 18:33 - Avoiding Price Wars 22:34 - PPC and Organic Growth 31:22 - Traffic and Final Tips 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Andy Craig Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:00 - Small talk: gifts in Japan and China 4:22 - Assembling a killer PPC team 9:02 - Navigating conflicting objectives in PPC 11:35 - Steps to get your team aligned 14:00 - Mastering brand analytics and search query performance 18:00 - real-world success stories 24:00 - Future trends in PPC game 34:00 - Role of technology in scaling efforts 36:00 - Documenting processes for team efficiency 40:00 - Strategies for team collaboration 42:00 - Benefits of SOP documentation 50:00 - Closing thoughts 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Why Down Months Happen 1:57 - Seller Panic Button: To Push or Not to Push 5:03 - Utilizing Category Insights 14:00 - Exploring Product Opportunity Explorer 26:10 - Analyzing Brand Metrics for Performance Evaluation 34:21 - Strategic Responses to Market Changes 39:13 - Wrap-Up 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Rocky Mountains intro 0:19 - What secrets do low ACOS accounts hold 0:41 - How can negative keywords boost performance 1:07 - What's the difference between keywords and targets 2:05 - How important is the negative keyword multiple 3:15 - Can a 38x negative ratio be effective 9:41 - How do you find the best negative keywords 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign How Do We Calculate Amazon ACOS? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Meet our guest: Laura Meyer from Envision Horizons 0:50 - How to balance technical and creative strategies in Amazon PPC 2:05 - Overcoming the challenges of combining tech and creativity 3:35 - Inside look: Running a full-service Amazon agency 4:45 - What are "centers of excellence" in Amazon marketing? 6:11 - How to avoid siloed departments and boost teamwork 8:51 - The power of pod structure for effective collaboration 10:29 - Training tips for performance marketers 12:02 - Key roles you need in your Amazon marketing team 14:41 - Why brand awareness is crucial for PPC success 18:10 - Boosting growth with DSP and AMC 21:16 - The role of affiliate marketing and creator connections 24:45 - How to test creative elements using PickFu 27:00 - Measuring ROI: Balancing creative and technical efforts 29:32 - Why a good account manager is essential 32:14 - Using first-party data to enhance Amazon campaigns 35:29 - Future trends in Amazon advertising you need to know 37:46 - Final thoughts and top advice for Amazon sellers 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? How To Forecast Your Amazon PPC Approach (Classic) Why Should You Rethink Your Approach To PPC On Amazon? What Is The Role Of Data In Amazon Campaign Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:20 - Reviewing Cricut Maker images 3:00 - Importance of brand images 5:10 - Optimizing listings for user experience 7:30 - Conversion rates and competition 10:00 - Comparing traditional and modern products 14:00 - Effective image strategies 19:00 - Highlighting products through design 24:00 - Creating compelling image stacks 30:00 - Learning from competitor examples 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What Is The Role Of Data In Amazon Campaign Management? What Makes An Amazon PPC Manager Successful? Why Should You Rethink Your Approach To PPC On Amazon? Can Agencies Serve As Teachers In Amazon Selling? What Amazon PPC Updates Do You Need For 2024? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry. We’ll see you in The PPC Den! 🦡 Highlights 1:05 Introduction 3:07 Role of curiosity and learning in PPC success 8:19 Leveraging Amazon's algorithms for better results 11:59 Ideal customer experience on Amazon 14:50 Personalization in Amazon search results 18:14 Adapting to policy changes in Amazon PPC 22:24 Impact of FTC regulations on PPC management 25:27 Protecting trade secrets in Amazon PPC 29:12 Continuous learning and professional growth in PPC 32:46 Challenges and opportunities in Amazon PPC 39:15 Podcast conclusion and key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Forecast Your Amazon PPC Approach (Classic) What Is The Role Of Data In Amazon Campaign Management? Why Should You Rethink Your Approach To PPC On Amazon? How Does Tracking Keywords Help PPC? Can Amazon PPC Success Be Predicted? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation 10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations 30:40 Why approximations are useful 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene Junglr Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon? All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - What is Mina's morning routine? 5:31 - How Amazon sellers interact with their data 6:07- How do typical sellers behave with data 8:05 - What is competitive positional awareness 23:12 - How to build a comprehensive dashboard 36:02 - How to scale and optimize PPC campaigns 37:38 - How to identify wasted spend 45:52 - What is the conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Thinking Strategically about Amazon Advertising What Do I Do With Wasted Ad Spend The Complete Amazon Advertising Evergreen Campaign Strategy Guide How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data? How Should I Analyze My Data for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - How did Adverio impact Ad Badger? 2:55 - What tools does Seller Central offer? 4:12 - How can Search Query Performance enhance Amazon advertising? 11:09 - What is skewed economics in Amazon's context? 15:43 - What is the Product Opportunity Explorer? 19:49 - How can Market Basket Analysis improve sales? 23:46 - How to manage brand reputation on Amazon? 29:04 - How do brand tailored promotions and coupons work? 33:36 - What are the best practices for Amazon posts? 36:39 - How does Creator Connections facilitate influencer marketing? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? Can Agencies Serve As Teachers In Amazon Selling? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Introduction: Michael Tejeda 2:20 - Client Management Insights 3:01 - Deep Dive into Marketing Strategy 6:04 - The Role of Audits 7:14 - Understanding Client Needs 8:58 - How do FBA fee changes affect PPC strategies 10:57 - Managing Product Profitability 13:10 - Strategy and Client Communication 15:07- Key insights 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Can Amazon PPC Success Be Predicted? How Does Tracking Keywords Help PPC? How To Develop A Successful Client Relationship? Can Agencies Serve As Teachers In Amazon Selling? How To Launch Amazon Products That Customers Actually Want? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Introduction: Who is Mansoor Norouzi? 0:37 - Forecasting Focus: What is forecasting in Amazon PPC? 2:30 - How complex is Amazon advertising? 3:27 - Why never stop learning? 5:44 - What does forecasting really involve? 8:55 - How to plan financially for advertising? 11:47- How to determine market share? 17:46 - Which tools help understand the market? 29:25 - How to empower your Amazon strategy? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? https://youtu.be/RJRN1RsaqWo How To Develop A Successful Client Relationship? https://youtu.be/PVZj1ZSrKtw How To Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU What Amazon PPC Updates Do You Need For 2024? https://youtu.be/slwiD4LqGGs How Can I Build Tasks To Help My Amazon PPC Campaign? https://youtu.be/ncVo9QF7Qhk How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? https://youtu.be/72tKqVk08QA 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon advertising? 3:13 - Why is troubleshooting important in PPC? 5:00 - Why track keyword ranks? 10:02 - How does spending affect organic rank? 13:33 - How does rank tracking show PPC impact? 20:12 - How do I use high-value keywords effectively? 29:06 - Why is keyword rank tracking crucial? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon What Do I Do When A Keyword Doesn’t Convert? (Classic) Bidding On Branded Keywords: What Happens When You Turn Them Off? 8 Solutions To Fix An Amazon Campaign With Too Many Keywords 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno
Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:48 - Explanation of broad and phrase match types 1:48 - Example of how broad match can trigger unrelated search terms 4:00 - Advice on sparing use of broad match in advertising strategies 6:03 - Clarification on the use of modified broad in sponsored products 9:32 - Real-world example demonstrating phrase match issues 13:31 - Tips on using search term analysis tools 16:00 - Importance of negative keyword management. 🦡 Resources & Links How Do I Make The Most Of Amazon’s New Broad Match Update? How Can I Use Phrase Match To Rank Higher On Amazon? Is Exact Match Always Best? How To Become An Advanced Advertiser For Amazon PPC Campaigns How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno
Sebastian
What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!
Lucas Bassa
Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.