In this episode, Michael sits down with Shane White  of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising.

Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients. 

From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 – Intro 

  
  



• 2:15 – The Early Advantage of Sponsored Brand Video Ads

  
  



• 3:30 – Why Video Ads Are Getting Expensive

  
  



• 5:16 – How Hyper-Focused Video Content Can Boost Results

  
  



• 7:27 – Big Ads vs. Simple AI Solutions

  
  



• 10:16 – Using AI to Create, Low-Cost Video Ads

  
  



• 14:45 – Testing & Customizing Videos for Maximum Impact

  
  



• 19:29 – Quick Wins with AI Video Targeting and Conversion

  
  



• 25:33 – Competing with Big Brands Using AI Video Ads

  
  



• 39:02 – Creative Optimization & Client Reactions

  
  

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ 


• Profit Reset on an Aggressive Amazon Brand: A Strategy Shift


• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns


• How Search Term Algorithms Boost Amazon PPC?


• How does conversion rate influence ACOS on Amazon?


• How Do Technical and Creative Strategies Work Together in Amazon PPC?


• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook


• Subscribe to our newsletter


• Review all our show notes
  

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno