The USPCA Presents

Special webinar to help you adapt your business plan to address changing consumer norms. Where you will be Redefining the Paradigm in Culinary Businesses: Flourishing in a Rapidly Changing World. Consumers were already moving to living more of their lives at home before the pandemic. Covid rapidly and greatly accelerated that trend as people were forced to stay at home. Studies have shown that it can take anywhere from 18 to 254 days for a person to form a new habit and an average of 66 days for a new behavior to become automatic. We're now 22 months into a new way of living and peoples' habits and expectations have clearly changed. If you haven't adjusted your business model to address a host of new opportunities you are probably missing out. Join Chef Deb Cantrell for a look at these trends and how to shift your business plan to take advantage of a whole new way to look at being a Personal Chef. Chef Deb is a culinary business coach who helps culinary professionals across the country, grow their businesses and create a life they love. She has been in the culinary industry for over 18 years now - she started out as a certified Personal Chef. Since then, Deb has operated a variety of culinary businesses, including a restaurant and an award-winning, 7-figure meal delivery company in Fort Worth, TX. Her experience in the culinary world naturally led her to mentor other culinary business owners and write a #1 Amazon bestselling book, “So You’re a Chef Now What?” She's spoken at several culinary conferences including the USPCA and the American Culinary Federation and has appeared in several local and national publications. Through her books, webinars, membership, coaching programs, marketing services and workshops, she has helped culinary business owners clarify their vision, refine their brand, streamline their processes, create consistency of income, and grow! Learn more about Chef Deb: https://www.chefdeb.com Instagram: https://www.instagram.com/chefdebcoaching Facebook: https://facebook.com/chefdebcoaching LinkedIn: https://www.linkedin.com/in/debcantrell/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 #personalchef #uspca #uspersonalchefassociation #personalchefbusiness #chefdeb #changingworldandsmallbusiness #smallbusiness

How to set yourself apart? Tired of the traditional rat race? Tired of 'selling' and being under valued? Do you find it hard to get noticed in a saturated industry? Join us and learn how to distinguish yourself from the competition. & Lean into your personal creativity and how it allows you to increase your prices. Amanda Richardson (President/CEO @Amanda Richardson Photography) Amanda Richardson specializes in brand and food photography with a focus on marketing strategies for Culinary and Event Professionals throughout the United States. She developed her skills and experience while owning and operating both a niche catering and event planning firm for over a decade, and now is fulfilling her dream of supporting her peers through the art of Photography. By combining her creativity with her intimate knowledge of the event industry Amanda is able to speak to and understand the pain and challenges that vendors face every day. Amanda is the owner and CEO of Amanda Richardson Photography as well as the Publishing Editor of the RAISE YOUR Brand Magazine. She is speaking at this year's Wedding MBA Conference in November, has been featured on their podcast, is a regular guest speaker for the USPCA, and has contributed to USPCA’s blog and podcast. She is also a contributing author to the Timeline Genius community, Planner’s Lounge, and teaches Personal Branding Masterclasses to a variety of Entrepreneurial Facebook Groups. Link for slides: https://amandarichardsonphoto.ck.page/bfb597a6bd    Link for magazine: https://amandarichardsonphoto.ck.page/a429711f7e Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca   Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

Thank you for joining us for USPCA Webinar 19 - Using Search Engine Optimization (SEO) In Your Marketing Plan Marketing is a multi-functional process.  Part of it is your own engagement in your communities, another is your client base itself and their ability to serve as references and, finally, fully leveraging the power of social media and the internet to pull it all together. In our Marketing for Personal Chefs program, we will cover the tools personal chefs need to know to build their own marketing campaigns and boost their businesses. The presentation includes:  What is Marketing?   Marketing Tools Personal Chefs Should Know  How To Build A Campaign  A Sample Campaign Jade Pruett is a Search Engine Optimization (SEO) Specialist based out of Atlanta, Georgia. Throughout her career, she has worked with major brands including CNN, Business Insider, HelloFresh, and lululemon. She now owns Mind Over Marketing, a boutique SEO agency serving service-based businesses owners, including lawyers, therapists, and Personal Chefs. Thank you for taking the time to watch this webinar and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

Your Personal Brand defines who you are and makes you stand out because someone is ultimately going to relate to something in your story. These do not have to be earth-shattering or super personal parts of your life or yourself, but they should give everyone a peek into who you are. Personal Branding elevates your brand because people get to see behind-the-scenes! Both in your business and your personal life. You are unique and special. You are sharing your gifts with the world, don’t be shy about why you do what you do and who you do it for! Attending this webinar you will learn: Learn what Personal Branding IS and why it is vital to your business  Learn why you need Personal Brand Imagery for your website  How it can land you your ideal, high-end clients  Live website image critique! And Amanda has two special offers. Fist, if there are chefs ready to take a bold step and share their website URL in advance, she will offer a gentle critique with actionable suggestions just for you.  If you're interested email Amanda at amanda@amandarichardsonphoto.com. To learn more about Amanda Richardson:  Website: https://amandarichardsonphoto.com Facebook: https://www.facebook.com/amandarichardsonphoto Instagram: https://www.instagram.com/amandarichardsonphotography/ LinkedIn: https://www.linkedin.com/in/amandalorenrichardson/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca  Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

Diversifying Your Offerings in 2021 To Disaster-Proof Your Business  In this hour-long, interactive webinar you will learn:  Examples and ideas of what other chefs have done;  How to think through and develop an offering for your unique business;  When NOT to diversify your offerings;  A checklist to test your idea before you put it out to the world   Worksheets:  Disaster-Proof Your Business Worksheet: https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Disaster-Proofing-Your-Business-Aug-2020-Worksheet-2020-1.pdf   Analyze Your New Offerings Checklist Worksheet: https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Analyze-Your-New-Ideas-Worksheet.pdf  Chef Deb is a culinary business coach who helps culinary professionals across the country, grow their businesses and create a life they love. She has been in the culinary industry for over 18 years now - she started out as a certified Personal Chef. Since then, Deb has operated a variety of culinary businesses, including a restaurant and an award-winning, 7-figure meal delivery company in Fort Worth, TX. Her experience in the culinary world naturally led her to mentor other culinary business owners and write a #1 Amazon bestselling book, “So You’re a Chef Now What?” She's spoken at several culinary conferences including the USPCA and the American Culinary Federation and has appeared in several local and national publications. Through her books, webinars, membership, one-on-one coaching programs, marketing services and workshops, she has helped culinary business owners clarify their vision, refine their brand, streamline their processes, and create consistency of income.   To learn more from Chef Deb use the links below: Website: https://www.chefdeb.com Facebook: https://www.facebook.com/chefdebcoaching LinkedIn: https://www.linkedin.com/in/debcantrell/ Instagram: https://www.instagram.com/chefdebcoaching/  Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking!  Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 #personalchef #uspca #chefdeb #chefdebcoaching #personalchefcoaching #diversifyingyourofferings #larrylynch #unitedstatespersonalchefassociation #uspersonalchefassociation #personalchefbusiness #personalcheffing #2021personalchef

CHANGING BUYER AND OWNER BEHAVIOR TO NAVIGATE 2021 The Covid pandemic has created both stress and opportunity. Now more than ever people are shifting to doing everything from home - and that includes all their meals. While its very wise to be aggressively cautious with a virus that spreads as easily as this, as we see a vaccine coming and possibly light at the end of the tunnel, how will we be prepared to respond. In this Personal Chef webinar you will learn: Why 2021 could be your best year in business yet even in a pandemic How to use current buyer behavior and thought processes to your advantage to create more growth and consistent revenue; Why your daily decisions (big and small), behavior and mindset will make or break your business; What decisions do you need to make about your brand and services to navigate the changes To learn more from Chef Deb use the links below: Website: https://www.chefdeb.com Facebook: https://www.facebook.com/chefdebcoaching/ LinkedIn: https://www.linkedin.com/in/debcantrell/ Instagram: https://www.instagram.com/chefdebcoaching/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

Are you thinking about taking your business to the next level? Do you have enough work that it now requires additional chefs or support staff? Hiring staff comes with all kinds of opportunities and pitfalls. Join us and Lauren McGrath for a look at the do's and don'ts of hiring staff. About Lauren: For the past three years Lauren has proudly served hundreds of small businesses across the country, helping them understand what it means to be a growing business today. Her main goal is to provide the tools and knowledge needed for small businesses to thrive by worrying less about administration tasks and more about running their business and revenue generation. From payroll, benefits, and regulatory compliance to talent management and analytics, her mission is to help small businesses succeed. When Lauren is not partnering with small businesses she loves walking around her home city of Boston eating her way through the Italian neighborhood, the “North End.” On weekends you can almost always find her either at the beach or in the mountains snowboarding depending on the season. And of course, as someone who is MA born and raised, she is a huge New England sports fan. About the Program: So your ready to add staff to your business.  Have you thought about how to structure those employees?  Are you prepared for various employer-related taxes?  What is the latest related to healthcare and employee privacy? What are employees rights and what are yours as an employer? Growth by adding staff can be an awesome opportunity when done right.  Lauren's experience in ADP can help you begin to understand how to grow you business and add staff properly and protect you and your business. Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca   Covid packet link: https://uspca.memberclicks.net/covid19packet

Curious about a topic we all need in this crazy world?  Networking.  In this stay-at-home world we live in, how can you effectively find a way to connect with potential new clients. Ruthann DiLauri, President of Sand Lake Minuteman Press in Orlando, has built her business using her networking expertise. Social Distancing doesn't mean an end to networking and she will join us to share her tips.   About the Program:  Learn how to tailor your message to your audience and present yourself in a concise and professional manner. Ruthann DiLauri will work with you on standing out when you only have a few minutes.   About the Speaker:  Ruthann has spent her career networking to build businesses. She is a former VP of Sales for a major consumer products company and in 2000 started her own business, Minuteman Press Printing and Signs. She has been a very active member of several Orlando trade associations and has been a member of BOMA Orlando for 3 years. Ruthann is on the board of directors for three local non-profits: Rotary Club of Dr. Phillips, YMCA of Dr. Phillips, and the Central Florida Hotel and Lodging Association Foundation.   Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking!   Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca   Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835

As we shared the other day, we're excited to bring Marshall Doyle, a business turnaround expert, to the table to talk about how to move your business to its next phase...i.e., where do you want it to go and understanding the how in this current business environment. In the webinar you will learn how to identify opportunities caused by economic events to capitalize on and grow your business. Marshall will share a case study of a deal he did during the recession that helped a struggling company and offered him an opportunity to expand his services and save some jobs. He will explain how he is working to buy 5 businesses right now that Covid-19 is making easier to get a great deal and terms. It will be just one example.of how to pivot during times of challenge. Marshall Doyle serves as the current CEO of Cal-Cert Company; the largest independent provider of calibration services serving the construction materials industry in the U.S. Under his leadership, he has grown this worldwide company nearly 2,000% since he took control in 1999. His innovative approach to business growth and dedication to his craft and team have propelled him into a highly respected position in the industry. A significant part of the growth of Cal-Cert was attributed to acquiring several smaller providers throughout the U.S. The success of Cal-Cert Company led Marshall to his passion for business leadership. This motivated him to purchase over 10 businesses and help start a few others in the last 15 years. He has experience in property management, calibration, quality systems, hotel operations, real estate investment, software development, bookkeeping services, and business coaching. He is part of a family of entrepreneurs who spend more time discussing business strategies than anyone else he knows. His friends often ask him “What business did you buy this week?” He was awarded the 2019 SBA Small Business Person of the Year for Oregon, which he humbly accepted on behalf of his outstanding team at Cal-Cert. He is most known for his creative approach to acquiring small businesses, which he now teaches and mentors for small businesses throughout the U.S. He has developed a proprietary process working with his daughter and partner, Samantha, at Small Business Coaching, LLC. They have a mission to help small business owners access the training and resources of larger businesses. In the words of Marshall’s first business coach, Dr. Thomas Jones, “They believe that every business owner should experience joy and wealth through small business ownership!” Marshall specializes in helping business owners with estimated values below $500,000 develop a plan to sell their companies and coaching them through the entire process. His years of experience acquiring, operating and transitioning small businesses feeds his love for the “Business of business”. He is always open to speaking at events, teaching and learning more about business growth through acquisition. Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking!  Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca

Louise Brogan  https://www.socialbeeni.com/   Louise Brogan is the owner of Social Bee NI - a consulting and training company helping businesses, entrepreneurs and professionals to raise their profile through LinkedIn. The aim of Social Bee is to explain how to do things online in a simple, straightforward way.   How can you leverage LinkedIn for your business?  Your ideal clients are on LinkedIn - we just need to help you get connected!  In this online class, I will show you what to include on your profile, how to build a valuable network on LinkedIn, and how to share content that helps your ideal client find you!     Linking In with Louise - Podcast  Apple Podcast - https://podcasts.apple.com/us/podcast/linking-in-with-louise/id1294334198   Spotify - https://open.spotify.com/show/5vcYg9WVCO4yQU1LRklMyo?si=FzCocEbuQbSP4EIdbIJ5WA    Google Podcast - https://podcasts.google.com/?feed=aHR0cHM6Ly9zb2NpYWxiZWUubGlic3luLmNvbS9yc3M=    Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com.  Thanks for listening and happy cooking!  Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca

Chef Amadeus, winner of the Food Networks Extreme Chef “Mexican Showdown, Founding Member of American Culinary Federation Mid Florida East Coast Chapter,  past President of  American Culinary Federation First Coast Chapter, recurring Guest Chef on The Low Down with James Yon  and creator of Southern Passion Spices, a salt-free line of spices. Chef was born and raised in Jacksonville, Florida. He grew up cooking with his grandmother who was from Puerto Rico and mother from Philadelphia. It was at the apron strings of his grandmother and mother that his love for cooking was ignited. Chef Amadeus’ love of different cuisines and travel grew into a passion for cooking when he joined the US Navy in 1986.  During his stint in the Navy, Chef Amadeus traveled to several cities in the US and abroad therefore exposing him to the various cuisines he honors in his dishes today.  He has devoted over 25-years developing his culinary skills in Europe the Caribbean, Pacific Northwest and has returned to Jacksonville sharing those amazing flavors. He enjoys mentoring high school culinary students, and regularly contributes his time to non-profit organizations, sits on 2 culinary advisory boards in Jacksonville and St. Augustine Florida.  Chef Amadeus is quickly becoming one the country’s favorite chefs to have in their home, stage, TV and restaurant.   Chef Amadeus still enjoys cooking for his mother. He feels that the time he spends with his mother fuels his desire and passion to be more creative when preparing dishes for his clients. He has made guest chef appearances at various events from Haiti to Washington State where his enthusiasm for cooking is demonstrated including “Door-Knock” Sessions that takes his passion  to his clients’ homes for a culinary experience even their imagination hasn’t taken them to. Chef Amadeus (@Chefamadeus.net)  Chef Amadeus is winner of the Food Networks Extreme Chef “Mexican Showdown, Founding Member of American Culinary Federation Mid Florida East Coast Chapter,  past President of  American Culinary Federation First Coast Chapter, recurring Guest Chef on The Low Down with James Yon  and creator of Southern Passion Spices, a salt-free line of spices. Chef was born and raised in Jacksonville, Florida. He grew up cooking with his grandmother who was from Puerto Rico and mother from Philadelphia. It was at the apron strings of his grandmother and mother that his love for cooking was ignited. Chef Amadeus’ love of different cuisines and travel grew into a passion for cooking when he joined the US Navy in 1986.  During his stint in the Navy, Chef Amadeus traveled to several cities in the US and abroad therefore exposing him to the various cuisines he honors in his dishes today. Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website LinkedIn Facebook Instagram YouTube Twitter Pinterest Medium Modernmeal

LOCAL MARKETING IN A COVID WORLD We welcome back marketing specialist George Tsafonias who will guide members through local marketing techniques in a COVID World. Presentation George is an accomplished Senior Level Marketing Leader with over 20+ years of combined online, offline marketing experience. A strong communicator who is versatile in all facets of digital marketing strategies, brand development, and lead generation. A forward-thinking leader who thrives in building strong marketing teams and someone who has built and executed all types of creative, innovative marketing campaign through traditional and online methods. What should you be doing in YOUR local market to ensure you maximize your presence and your business? In a world turned upside down by Covid-19 helping jittery consumers understand your value as someone who can offer them an effective home dining experience SAFELY means understanding the best marketing methods out there to reach your growing client base. Contact:  gtsafonias@outlook.com  http://georgetsafonias.com/ www.GetDigitalGuidance.com Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website LinkedIn Facebook Instagram YouTube Twitter Pinterest Medium Modernmeal

BUILDING YOUR BUSINESS IN UNCERTAIN TIMES What's it all about? THE QUADRANT MANAGER: Time Management Effectiveness. Increase Your Productivity by A Factor of Four! Being “active” and being “productive” are worlds apart. Many professionals are very active and have a lot of activity going on around them daily, yet when the daily dust settles, they seem to generate less bottom-line results than others. The reason is simple merely being “active” is not the same as being “productive”! The Quadrant Manager System allows for work to be managed from an aspect of not what one would like to get done, but more so from an aspect of what is important and must be done. The system is simple yet powerful as it keeps all important work areas moving forward at the same time. Links from Webinar Webinar Presentation Quadrant Manager eBook New Performance Magazine USPCA Members can access their member discount for Performance Driven Selling 101 Bootcamp via the email sent. Discount expires 5/31/2020. Dr. Jeffrey Magee has been called one of today's leading "Leadership & Marketing Strategists." Today, under Jeffrey Magee, LLC, Jeff works with C-Suite, Business Leaders, Military Generals across the world and brings over three decades of Executive and Corporate Development expertise working in both the start-up to mature-growth market business sector. Jeff has accumulated a lifetime of credentials and experience to provide you with unprecedented expertise and support working with Fortune 100 companies from around the world. An author of more than 20+ books, 4 best sellers and three college graduate management textbooks, and is the Publisher of Professional Performance Magazine. His signature managerial-leadership engagement development series The Leadership Academy of Excellence is utilized by many of the Fortune 100 firms as well as entrepreneurial businesses owners and his programs are interactive and engage managerial-leadership effectiveness for senior leaders. Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website LinkedIn Facebook Instagram YouTube Twitter Pinterest Medium Modernmeal

Last week’s webinar with Chef Vedam was SO popular that we didn’t finish and he agreed to come back for part 2 on Tuesday night.  Chef Vedam will share is own experiences with health and eating gluten free addingtips on how to best work with your celiac, auto immune disease or just gluten free clients.  Of just as much importance, May is National Celiac Awareness Month so no better time than now to learn!    “Gluten Freedom! The Educated Personal Chef” is a private, 4 session online course for Personal Chefs led by Chef Vedam Clementi. This class will show you how to safely incorporate gluten free cooking into your existing services or as a new service menu.   https://veeculinary.com/gluten-freedom-the-educated-personal-chef/ This course begins Wednesday, June 10th at 5:00 pm EST, and will continue every other week at that same time, ending on Wednesday, July 22nd. The dates for this online course are:  Week 1: June 10th 5:00 pm EST  Week 2: June 24th 5:00 pm EST  Week 3: July 8, 5:00 pm EST  Week 4: July 22, 5:00 pm EST  Each course will last about 60 minutes, and will also be recorded, and will be released approximately 3 days after each session. At $40 per class ($160 for all four classes), this course is an economical way to expand your knowledge, and your existing services, as well as your client base. Today, about 3.1 million people in the US follow a gluten free diet, not to mention how many more have not been diagnosed; join a team of educated personal chefs that can truly serve these people with knowledge and talent. Your enrollment must be paid in advance, and you can register and pay here. We will meet/conduct these sessions on Zoom, and once you register, we will send you the Zoom link you will use to join each session. In conjunction to this course, there will be a private Facebook page for all members to share questions, insights, recipes and pictures. Also, you will be sent an invitation to access a dropbox folder that will house any forms, links and recipes for the classes. After you register, you will receive a questionnaire about your level of knowledge in gluten free cooking. Also in this questionnaire, we would like to know exactly what type of topics and/or questions you may have about this subject so that Chef Vedam can address them. If you have any questions, you may contact Chef Vedam Clementi @ vedam@VeeCulinary.com or call him @ 678-754-2438. Sample Gluten Free Flour Recipe:  4 Parts White Rice  2 Parts Brown Rice  2 Parts Tapioca  1 Part Potato Starch Additional Gluten Free links:   - https://www.amazon.com/dp/B00L4DFODU?tag=sa-sym-new-20&linkCode=osi&th=1&psc=1 - https://www.bobsredmill.com   - https://www.kingarthurflour.com Thanks for joining us and please remember to like and subscribe if you enjoyed this Webinar. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking!

WHAT YOU WILL LEARN:  As a chef you have to know... are they GF by choice  GF by sensitivity (and that varies) GF because of medical diagnosis  Most AID people are advised to eat a gluten free diet For this that don’t have a 50% greater of getting another AIM  You will handle each differently... depending on your desire or dedication to the client as well as being their GF chef.   Links from webinar:  My website: https://veeculinary.com Email: Chefs@VeeCulinary.com  My cook book: https://veeculinary.com/products/cookbook/ My blog/recipes: https://veeculinary.com/recipes/recipes-blog/ Facebook: https://www.facebook.com/VeeCulinary Instagram: https://www.instagram.com/veeculinary 1)  if they are GF by choice... go for it and just make sure anything you are using is GF. Check ingredients... knowing there is great GF product as well as subpar GF product.  GF does not mean weight-loss can be high in carbs   2)  If they are sensitive... find out how they are sensitive and address that  what is their commitment to it (that could change over time)   3) GF because of a medical diagnosis... what is the diagnosis and whaat is their commitment to it.  Celiac Disease (May is Celiac Awareness Month) Auto-immune disease And again, if they do not address it 100% the probability of getting another AI is 50% greater Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca

Learn why culinary professionals have an advantage to personally branding themselves and how you can leverage this to ultimately charge more. In addition to learning more about branding, the evening will include:   BEST APP FOR TAKING iPHOTOS Learn what the Pro’s use and how to use it for your food pics!   LIGHTING There is ‘good’ lighting and ‘bad’ lighting when you are taking a picture, learn what kind of light to use and how to use it to your advantage. HOW TO USE PROPS What size of dishes should you use, what should you avoid using and why.   COLOR BALANCE What is color balance and how it affects your images. EDITING & FILTERS How to edit your photos after you take them and the only time to use preset filters.   2 hrs of Brand Coaching  Find your niche - Setting Yourself apart with a personal brand  Image Review on 3 platforms  Leveraging your Professional Images  Get strategic about your social media, blogging.   Website Deep-dive This service is FREE when you book a Branding Collection or USPCA Members can purchase it separately! About Amanda:  Amanda Richardson has coined the title Culinary Brand Photographer. She is the founder of From Scratch, LLC, an allergy-friendly Personal Chef and catering business which she ran for over 6 years. She was internationally recognized for Events by Bella, a wedding & event planning firm which she founded and ran for another 6 years. In 2018 Amanda was diagnosed with Endometrial cancer which shifted her life and career focus. Learn More:  Email: amanda@amandarichardsonphoto.com   Website: http://amandarichardsonphoto.com  Facebook: https://www.facebook.com/amandarichardsonphoto/  LinkedIn: https://www.linkedin.com/in/amandalorenrichardson/   Instagram: https://www.instagram.com/amandarichardsonphotography/   Pinterest: https://www.pinterest.com/amandarichardsonphoto/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca

Mark has been a good partner of USPCA not just because of the service they provide but he personally connects with our members and truly understands the idiosyncrasies of efficiency in shopping and menu planning.   PLAN YOUR WORK    There’s an old saying “plan your work and work your plan”. Now is the time as you plan your future to be sure that you’re effectively planning the most efficient ways to operate your business.    A big part of your business is menu planning and shopping.  Are there easier ways to do that?  You bet!    Tuesday night we’re joined by ModernMeal founder Mark Hudgins.  Mark has been a good friend of USPCA since the early days of ModernMeal and he has certainly found efficient ideas for improving business efficiency.  You may even remember hearing Chef Monica Thomas talk about it last Thursday.  Mark will share some of his tips and tell you a bit more about ModernMeal as a tool.   Website: https://www.modernmeal.com Facebook: https://www.facebook.com/Modernmeal-550219625026020/ Twitter: https://twitter.com/ModernMeal Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca

Join us as Chef Monica Thomas shares her thoughts on how to navigate the traditional Personal Chef work that is still out there and the foundations of driving that business in this new environment (and even after!) and making sure the systems to help you succeed are in place.   Chef Monica, whose business is to teach these key fundamentals, will help us learn:   • Cook Day Systems - Questionnaire, Equipment List, Menu -- Planning Assistance, Shopping List   • Services You Offer - Will These Shift Post-Covid? Why? And How? Streamline Or Expand Offerings?   • Sales Conversion - Can You Close A Sale? If Not, Why Not?   • Your Brand - Goes Way Beyond Color And Fonts!   • Marketing - Simple Social Media? Website? Network?   Website: https://tailoredtaste.net Coaching: https://tailoredtaste.net/coaching/   Facebook: https://www.facebook.com/TailoredTastePersonalChef  LinkedIn: https://www.linkedin.com/in/monica-thomas-b041287a/ Instagram: https://www.instagram.com/tailoredtaste/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca

The CARES Act continues to be a moving target and when we spoke with Scott on Thursday there are now issues with including 1099 contractors.  But we're sure know more will come between now and Tuesday and word is there's more to come from Washington.  About Scott:  A Partner at Strombeck, Scott Michael is either ‘go go go’ or ‘no no no.’ He’s got the energy of the Energizer Bunny with none of the fluff, enough so that he’s been recognized as CFO of the Year by the Orlando Business Journal. Scott has more than two decades of experience providing advisory and accounting services to thriving businesses, from small startups to multi-billion dollar international organizations. He also owned a software Company that had hundreds of business clients using the software that he wrote with his own hands.   Scott’s energy, optimism and technical background makes him very effective at applying technology to business issues. While many in our profession spend much of their time (and their clients’ time) on the rearview mirror (calculating historical performance), Scott utilizes technology to make those activities happen in near-real time. Having historical information gathered in near-real time gives the organization a scoreboard that not only presents the score (cash, profitability, receivables, etc…) as of right now; but also what the score will be in the future based on all the intelligence in the organization.   Scott earned his Masters of Science in Accounting from Liberty University and his BA in Accounting & Finance from Cedarville University.   Scott’s zeal for the community keeps him actively involved on the Board of Directors for the West Orange Chamber of Commerce, and he also serves as the Sergeant-at-Arms for the Rotary Club of Dr. Phillips in Orlando, Florida. Website: https://www.strombeck.com LinkedIn: https://www.linkedin.com/company/strombeck-consulting-cpas/ Facebook: https://www.facebook.com/StrombeckConsulting/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca

Join Chef Deb Cantrell (Savor Culinary) and Larry Lynch for an hour of "how to" work your business in these tumultuous times.  Chef Deb will share her methods and suggestions to help you navigate and scale your business in the marketplace.   Webinar participants will learn:   Futurecasting what’s coming in the culinary marketplace Why Wait. How to create revenue based on your brand right now Planning your new and improved business for maximum impact and money   About Chef Deb:  I can relate to you on every level. I started at the bottom with nothing and worked my way to the top and I have done it over and over again with five different culinary businesses to include a restaurant, catering company and three different personal chef companies in three different cities. I became a serial entrepreneur because I wanted to create a life where I could spend more time with my family. I also knew that with a certain income level, I would be able to provide my children with a college education and be able to go on vacations and live a more freedom-filled life.I'm assuming you ditched the 9-5 grind for the same reasons.   I have spent tens of thousands of dollars on mentors and coaching to help develop my businesses and I have learned from trial and error. Now I want to share that same knowledge with you so that you can be living your dreams and building a business you love.   That's why I have developed the Chef Deb brand where I help chefs grow their culinary business. It started back in 2014, when chefs started asking me to help them build the culinary business of their dreams.   Today the Chef Deb brand is all about about inspiring chefs and other culinary leaders to expand their culinary business vision, become leaders in their industry, and promote whole food choices in their business practices. I want to help and I'm willing to share my knowledge and resources on all things related to the business of culinary with chefs nationwide.   I understand how hard it is to pick up the phone and ask for help. I'm here if you need me.   Website: https://www.chefdeb.com LinkedIn: https://www.linkedin.com/in/debcantrell/ Facebook: https://www.facebook.com/chefdebcoaching/ Instagram: https://www.instagram.com/chefdebcoaching/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca