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MarTech Interviews

MarTech Interviews

Author: Douglas Karr

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Douglas Karr and his team at DK New Media interview business, marketing, and sales leaders in this series. While we hope to inspire and educate, we also hope to provide you with some laughs as Douglas often goes off-topic and loves to bring humor to the conversation.
144 Episodes
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In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail. Mood Media released a study (https://us.moodmedia.com/impact/) where they asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping. What did they take away from the study? In summary...* Sensory marketing matters* Customers are influenced by and respond to their sensory environment* Investment in a sensory marketing strategy can pay meaningful dividendsThis study provides important customer insights, inspiration and fresh ideas. You'll look at things differently, listen more intently, feel with greater purpose and be more conscious of your surroundings and your customers when you consider the evolution of the Customer Experience. Special Guest: Jaime Bettencourt.
In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing. Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create. In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process. Special Guest: Randy Frisch.
In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap (https://innovatemap.com), a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting or taking their company in another direction, and tech-enabled businesses that wish to leverage technology to enhance their non-technology company. We discuss a couple of shared clients and the impact that Innovatemap's work with them. Innovatemap has also launched A Better Product Podcast (https://innovatemap.com/podcast/) to share their knowledge with the industry. Special Guest: Mike Reynolds.
In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation:Mobile isn't a channel, it's where all channels converge.What are the latest findings on mobile commerce and advertising in the most recent shopping season?How is mobile impacting customer experience... which is impacting overall marketing efforts?Why is mobile such a significant and different medium that marketers must pay attention to?What is mobile advertising fraud and how are fraudsters pulling revenue from advertisers?What were John's opinions on the latest Consumer Electronics Show (CES (https://www.ces.tech/))?With a look into the future, John also shares the impact and differentiation of voice on customer experience and marketing efforts. Special Guest: John Koetsier.
In this Martech Zone Interview, we speak to Jon MacDonald of The Good (https://thegood.com). Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:What is conversion rate optimization?Why is CRO a critical strategy with any digital marketing deployment?What are conversion rate optimization factors?What are common pitfalls that companies make that hurt their conversion rates?What are the best practices to test and implement a conversion rate optimization strategy?Why you would want to utilize a CRO firm to help improve your online performance?How does the process work for implementing a CRO strategy?What are the tools that companies can deploy to implement a CRO strategy?Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer. Special Guest: Jon MacDonald.
In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.Some questions that we discuss with Fernando:* Can you give us a background on SEMrush?* Tell us a little bit about your background and your current role.* Can you explain what your research found on the discrepancy between mobile traffic and ad spend across different industries?* What does this variance mean for marketers?* How can marketers analyze their own traffic? How should they manage their percentage of traffic and ads?* What else can traffic analytics tell us? Special Guest: Fernando Angulo.
In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads. Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate social media professionals, and has just published her latest book - Facebook Ads Made Simple (https://amzn.to/2W6xQ8S).Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.In this interview with Andrea, she reveals a couple of tips that will help every business or marketer jump directly into Facebook Advertising without losing their shirts! Special Guest: Andrea Vahl.
In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online. In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid social media strategy and an engaged community:Clarify - Get your strategic plan in place with the right audience and the right offer. Learn the GOAL POST process that the biggest brands out there use to set goals, define and find their online audience and implement sustainable social media outreach. Create - Create content that people really want and need that inpire people to take action and engage with you and your brand. All without a huge advertising budget.Connect - Connect with your audience and build a tribe of loyal followers that help spread your message. Take a page from local community leaders to harness the true power of social media. They know that even a small but powerful community can drive action, learn how to find your tribe and activate them.Calibrate - Put Kami's 5-A method to work in order to measure the effectiveness of your social media, determine if your social media outreach is really working and to pinpoint where to make adjustments.Be sure to listen to the entire podcast, as Kami shares a great playbook to get started at the end! Special Guest: Kami Huyse.
In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report.The combination focuses around local search and what's critical to a business' success in driving revenue through local search efforts. We discuss:* How voice search is impacting local SEO* How featured snippet implementations are impacting visibility* How videos are impacting local SEO results* How "near me" has become ubiquitous with mobile searches* How Google My Business has become the new home page for local search* The impact of Google's vertical search engines (flights, jobs, shopping)* Understanding "Linktations" and the complexity of linkbuilding for local visibilityThis is a comprehensive discussion of local search optimization. I'd encourage you to have a pen and paper handy so that you can take notes and ensure that you make every effort to optimize for local search. Special Guest: Neil Crist.
In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book.In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. Special Guest: Steve Woodruff.
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