More Than Digital Marketing

Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns. Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Google quietly increases ad prices to meet targets, claims exec https://searchengineland.com/google-quietly-increases-ad-prices-targets-432155?mkt_tok=NzI3LVpRRS0wNDQAAAGPvqZgY3NgPeqjFKVjECBO1SvJBpmg8ANwN_Y3ZUNbkT5kX3QhgxPd6_6pSmrnWwYM9iZhxQU7EWA2SfHsRKZZIAPl2J8oSJvn1735Ko3XQRhJxg Now you can slide into Strava DMs https://www.theverge.com/2023/12/4/23984181/strava-direct-messaging-fitness-routes

Join podcast hosts Matt Fletcher and Barnaby St Anton as they discuss the latest digital marketing news and trends. In this week’s episode, Meta announces new ad options for Facebook Reels, Threads looks To add new features, Meta’s looking at options to reignite Threads interest, Google Discover’s new feature and Nationwide rebrands for the first time in 36 years! Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Collections Ads for Facebook Reels https://www.socialmediatoday.com/news/meta-announces-new-ad-options-for-facebook-reels-ahead-of-the-holiday-push/696185/ Meta's Threads App Enhancements https://www.socialmediatoday.com/news/threads-looks-add-trending-topics-gifs-voice-posts-and-more/696042/ https://www.socialmediatoday.com/news/metas-reportedly-exploring-new-options-reignite-interest-threads/695551/ Google Discover Updates https://www.seroundtable.com/google-discover-get-the-latest-on-button-36188.html Nationwide's Rebranding https://www.creativebloq.com/news/nationwide-rebrand

Season Three! Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the latest in all things Digital Marketing. This week Jack and Barnaby discuss the Forbes Top creators 2023, YouTube hyperlink comments, Generative AI Training course and introducing a new Optix Recommends section! Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Forbes Top Creators 2023 https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=342ce2c34c0c Youtubes new hyperlinked comments https://digitalagencynetwork.com/how-can-marketers-leverage-youtubes-new-hyperlinked-comment-keywords/ Google launches FREE generative AI training course https://www.searchenginejournal.com/google-launches-free-paid-generative-ai-training-courses/497041/  Optix Recommends: Food Insider - https://www.youtube.com/@InsiderFood Running the London Underground: https://www.youtube.com/watch?v=ucdskNEwBGM

Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week, Jack and Luke discuss Luke’s recent trip to Brighton SEO 2023 where Luke shares everything he learned, Instagram’s newest feature and Fortnite advertising. Get in touch with the team at Optix: - Email: podcast@optixsolutions.co.uk - Tweet: @optixpodcast / @optixsolutions - LinkedIn: https://www.linkedin.com/company/optixsolutions - Instagram: https://www.instagram.com/optixsolutions/ - Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Unpacking BrightonSEO 2023: Insights and Takeaways https://www.optixsolutions.co.uk/blog/unpacking-brightonseo-2023-insights-and-takeaways Instagram Broadcast channels https://about.instagram.com/blog/announcements/introducing-broadcast-channels Magna: Digital continues to lead ad spend growth https://www.marketingdive.com/news/magna-forecast-digital-ad-spend-growth/693908/ Vitaminwater sets up shop on Fortnite to promote zero-sugar products https://www.marketingdive.com/news/vitaminwater-fortnite-zero-sugar-fashion-gaming/693675/

Join podcast hosts Jack Warne and Lucy Taylor as they discuss AI on Facebook and Instagram, Jack gets quizzed on how much influencers make and Tik Toks wild new feature. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: AI and Facebook - advances in AI https://dailycta.cmail20.com/t/y-l-pduuytl-djldtudidl-t/ Potential advances using AI for Instagram in the future https://www.socialmediatoday.com/news/instagram-experiments-with-a-range-of-generative-ai-elements/689381/ New Features on YouTube Shorts for Creatives https://www.searchenginejournal.com/youtube-rolls-out-6-creative-tools-for-shorts/493032/ TikTok Launches Text Posts https://searchengineland.com/tiktok-launches-text-posts-429765

Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Learn more about Papillon Dartmoor Distillery: https://papillongin.co.uk/ Links to this week’s topics can be found below: Threads users are already spending less time in the app https://www.engadget.com/threads-users-are-already-spending-less-time-in-the-app-182738755.html?_guc_consent_skip=1689926948 Tiktok removing watermark on saved videos https://www.digitalinformationworld.com/2023/03/excitement-at-peak-for-tiktok-users-as.html Google has removed attribution models in GA4 https://searchengineland.com/google-when-retire-attribution-models-ads-analytics-428541 YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias https://www.socialmediatoday.com/news/youtube-adds-video-title-suggestions-expands-user-surveys/686584/#:~:text=This%20will%20help%20%E2%80%93%20YouTube's%20rolling,upload%20flow%20within%20YouTube%20Studio. This is what your social media team will look like in 2028 https://sproutsocial.com/insights/interactive/future-proof-social-media/

Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Optix Blogs: New Brand And Audience Signals Announced For Google Search And Performance Max: https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max Working From Japan - Optix Solutions Overseas Hybrid Working: https://www.optixsolutions.co.uk/blog/working-from-japan Barnaby St Anton Joins Optix Solutions: https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions New brand settings in Search and Performance Max campaigns https://support.google.com/google-ads/answer/13729701 YouTube tests disabling videos for people using ad blockers https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html Instagram owner set to launch Twitter rival this week - BBC News https://www.bbc.com/news/business-66094072.amp Fenty Beauty launches product creation experience on Roblox https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/ Jack in the Box, Corona kick back for summer with help from Snoop Dogg https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/ Ladbrokes ad latest to be banned for appealing to under-18s https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/

Join podcast hosts Jack Warne and Luke Stone as they discuss the latest in all things Digital Marketing. This week Jack and Luke discuss Linkedin video ads on streaming services, Bluesky, New AI features in Google Search results, Google's policy on AI content and EEAT, and TMNT. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: LinkedIn to test video ads on streaming services https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404 Twitter’s former CEO has a new app that looks a lot like Twitter https://edition.cnn.com/2023/04/28/tech/bluesky-social/index.html Google intros new AI-powered travel and product search features https://techcrunch.com/2023/06/14/google-intros-new-ai-powered-travel-and-product-search-features/?utm_source=decode.beehiiv.com&utm_medium=newsletter&utm_campaign=google-brings-amazing-ai-updates Google Is Forming A Policy On AI Content And E-E-A-T https://www.searchenginejournal.com/google-on-ai-content-and-e-e-a-t/489608/?utm_source=daily-newsletter&utm_medium=email&utm_campaign=daily-newsletter&user_id=c840a918a0e7962b7ac017fefe0a408990074e72369d58b08262385b5cde1bc2&mc_cid=8f79464d03&mc_eid=32d815ef40#close Microsoft on the future of advertising and conversational AI https://searchengineland.com/microsoft-conversational-ai-advertising-428289 Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up https://www.marketingdive.com/news/pizza-hut-teenage-mutant-ninja-turtles-underground-delivery-campaign/653399/

Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Google launches perspectives filter in mobile search results https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109 TikTok shop tests visual search feature https://searchengineland.com/tiktok-shop-visual-search-428235 Amazon is testing AI-generated summaries of product reviews https://searchengineland.com/amazon-generative-ai-product-reviews-428207 Meta open sources an AI-powered music generator https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1 Introducing AI-generated Copy suggestions to help you jumpstart your campaign https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/ Bard is getting better at logic and reasoning https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/ LinkedIn launches DMs for company pages https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/ GroupM: Ad spending normalises while AI’s impact on budgets surges https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/ Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads Reddit suffers a major outage after thousands of subreddits temporarily shut down https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa

Join podcast hosts Jack Warne, Luke Stone and James Harbottle as they discuss YouTube killing stories, Tik Tok influencer Mizzy, Chat GPT limitations in and out of court, AOC’s parody twitter account and Google making improvements to search with generative AI. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: YouTube is killing Stories https://www.theverge.com/2023/5/25/23736246/youtube-ending-stories-shorts-community-posts Lawyer apologizes for fake court citations from ChatGPT https://edition.cnn.com/2023/05/27/business/chat-gpt-avianca-mata-lawyers/index.html TikToker Mizzy in court charged with breaching social media order https://www.bbc.co.uk/news/uk-england-london-65732352 TikTok is testing an in-app AI chatbot called ‘Tako’ https://techcrunch.com/2023/05/25/tiktok-is-testing-an-in-app-ai-chatbot-called-tako/?guccounter=1 OpenAI isn’t doing enough to make ChatGPT’s limitations clear https://www.theverge.com/2023/5/30/23741996/openai-chatgpt-false-information-misinformation-responsibility Ocasio-Cortez says fake Twitter account impersonating her https://thehill.com/homenews/media/4026396-ocasio-cortez-says-fake-twitter-account-impersonating-her/ Inside Google’s plans for improving paid search with generative AI https://www.marketingdive.com/news/google-beta-tests-generative-ai-paid-search/651005/

Join podcast hosts Jack Warne, Luke Stone and Mat Fletcher as they discuss companies using AI to evolve their offerings, Good news from Haribo, businesses capitalising on the coronation and Aldi's ads poking fun at M & S. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: TikTok Tests New Generative AI Profile Images as it Moves to Align with the AI Trend https://dailycta.cmail20.com/t/y-l-pykdldd-djldtudidl-d/ ChatGPT can now find you a house https://www.theverge.com/2023/5/2/23708792/zillow-chat-gpt-plugin-alpha-release Klarna overhauls mobile app with AI-powered shopping feed https://www.marketingdive.com/news/klarna-mobile-app-ai-powered-shopping-feed/648792/ Haribo fills social feeds with only happy news https://www.marketingdive.com/news/haribo-good-news-broadcast-instagram-facebook/648745/ Back for more: Aldi restarts M&S caterpillar cake fight with sucker-punch Coronation ad https://www.marketing-beat.co.uk/2023/05/02/aldi-ms-caterpillar-coronation/ 3 new enhancements for YouTube Shorts https://searchengineland.com/3-new-enhancements-for-youtube-shorts-403991

Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox for a shorter ep this week as they discuss Google making changes to how they rank pages, AI in the Supreme Court, big changes to Google Ads and favicons. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Google removes several search ranking algorithm updates from its ranking systems page https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885?mkt_tok=NzI3LVpRRS0wNDQAAAGLUXgcdZh25IWhaPfrkZSy89KatmdZieRPZhFzzPBNEje7LeNMUbGEuWpmdA8iWZYUskougJsJ7Qg3zGanxB6oRIaPPX-ebyucYS30mPW0uQbZ_A Supreme Court rejects lawsuit seeking patents for AI-created inventions https://www.techspot.com/news/98432-supreme-court-rejects-lawsuit-seeking-patents-ai-created.html How the social traffic that gave life to BuzzFeed News ultimately led to its demise https://digiday.com/media/how-the-social-traffic-that-gave-life-to-buzzfeed-news-ultimately-led-to-its-demise/ Google Keyword Planner Tool gains year-over-year, 3-month change and trends data The platform is making more data available that you can use to make informed decisions about your search campaigns. https://searchengineland.com/google-keyword-planner-tool-gains-year-over-year-3-month-change-and-trends-data-375916 You can now use Google Bard to help you code You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks. https://searchengineland.com/you-can-now-use-google-bard-to-help-you-code-395880 Facebook Ad Systems Error Causes Significant Overspend on Many Accounts https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/ Bing search results gain site name and favicons https://searchengineland.com/bing-search-results-gain-site-name-and-favicons-396010

Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox as they discuss how AI is now winning first prize in art competitions, updates to Instagram analytics, using chat GPT to write Google Ads and solving the housing crisis? Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Facebook Tests AI Generated Stories Based on Your Previously Shared Images https://www.socialmediatoday.com/news/Facebook-Tests-AI-Generated-Stories/647547/ Instagram Adds New Analytics for Reels, Updates Reels Creation Flow https://www.socialmediatoday.com/news/instagram-reels-new-analytics-creation-flow-tiktok/647746/ A Google Ads script that uses GPT to write RSAs https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548 An AI-Generated Photo Was Submitted to a Competition to Make a Point, and It Ended Up Winning https://www.ign.com/articles/an-ai-generated-photo-was-submitted-to-a-competition-to-make-a-point-and-it-ended-up-winning Google Devising Radical Search Changes to Beat Back A.I. Rivals https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html Adaptive reuse: should we convert empty offices to address housing shortages? https://newsroom.unsw.edu.au/news/art-architecture-design/adaptive-reuse-should-we-convert-empty-offices-address-housing?utm_source=reddit&utm_medium=social

Join Matt Fletcher, Becky Brennan, and Lucy Taylor as they discuss driving customer loyalty, the state of play when it comes to upskilling, and Fanta’s new logo. Get in touch with the team at Optix and send us your digital dilemma: Email: podcast@optixsolutions.co.uk Website: https://www.optixsolutions.co.uk/ Twitter: https://twitter.com/OptixSolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your weekhttps://www.marketingweek.com/cost-living-loyalty-schemes-retail-sales-5-interesting-stats/ Ad support media engagement slips as consumers cut backhttps://www.marketingdive.com/news/ad-supported-media-engagement-drops-consumer-trends/647217/ What’s next for AI and Marketing?https://www.adweek.com/creativity/whats-next-for-ai-and-marketing/ A third of marketers not offered upskilling opportunities https://www.marketingweek.com/majority-marketers-access-upskilling-opportunities/ Fanta revamps logo with launch of first-ever global identityhttps://www.marketingweek.com/fanta-logo-first-global-identity/ Thank you to James Dawkins for editing the pod each week.

Join Jack Warne, Becky Brennan and Matt Fletcher as they discuss the evolution of search and people's expectations of search results, Tok Tok's future, Google Perspectives, Advertising to under 13s in the Metaverse and Clinique at Coachella. *Warning* Spoilers for Mandalorian Season 3 Episode 6. Chapter 22. Get in touch with the team at Optix: • Email: podcast@optixsolutions.co.uk • Tweet: @optixpodcast / @optixsolutions • LinkedIn: https://www.linkedin.com/company/optixsolutions • Instagram: https://www.instagram.com/optixsolutions/ • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Thoughts on TikTok from AOC https://www.tiktok.com/@aocinthehouse/video/7214318917135830318?_r=1&_t=8b5RHAjaPh7 TikTok fined £12.7m for misusing children's data https://www.bbc.co.uk/news/uk-65175902 ChatGPT Banned in Italy https://www.independent.co.uk/tech/chatgpt-ban-italy-gdpr-data-protection-b2311738.html?utm_content=Echobox&utm_medium=Social&utm_campaign=Main&utm_source=Twitter#Echobox=1680262101 Bing Chat Adds Images & Videos, Improves Local Results & More Changes https://www.seroundtable.com/bing-chat-images-videos-better-local-more-35164.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2023-04-03&utm_medium=email AI tool deepfakes your voice to save you from phone calls with customer service https://www.msn.com/en-us/news/technology/ai-tool-deepfakes-your-voice-to-save-you-from-phone-calls-with-customer-service/ar-AA162WHi Google launches Perspectives, About this author and more ways to verify information https://searchengineland.com/google-launches-perspectives-about-this-author-and-more-ways-to-verify-information-394920 Roblox will hide ads for users 13 and under https://www.gamesindustry.biz/roblox-will-hide-ads-for-users-13-and-under Dumb phones are on the rise in the U.S. as Gen Z looks to limit screen time https://www.cnbc.com/2023/03/29/dumb-phones-are-on-the-rise-in-the-us-as-gen-z-limits-screen-time.html Clinique heads to music festival with immersive hub https://www.marketingdive.com/news/clinique-coachella-gen-z-marketing/646580/

More Than Digital Marketing Podcast Join podcast hosts Jack Warne, Luke Stone and Becky Brennan as they discuss: How Out of Home advertising may be benefiting from a cookie-less future, the BBC removing TikTok from corporate devices, privacy concerns, South Park and Beer ice poles. Thanks to everyone who joined us for our 2023 annual event. Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Third-party data remains key even as cookieless world approaches The BBC Calls for Staff to Remove TikTok from Corporate Devices Bing said to remove waitlist for its GPT-4-powered chat LinkedIn Adds AI-Generated Profile Summaries and Job Listings South Park Creators Use ChatGPT To Co-Write Episode About AI RIP (again): Google Glass will no longer be sold Coke asks consumers to generate art with new AI platform Coors Light helps calm anxious basketball fans with beer-flavored ice pops

This week; Lucy Taylor & Matt Fletcher discuss YouTube’s new multi-language audio feature, LinkedIn’s new ad targeting features, as well as local business “shelfies”. This is one not to be missed! Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount! https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch Get in touch with the team at Optix: Email:      podcast@optixsolutions.co.uk Tweet:      @optixsolutions  LinkedIn:      https://www.linkedin.com/company/optixsolutions Instagram:      https://www.instagram.com/optixsolutions/ Youtube:      https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: YouTube Launches Multi-Language Audio Feature https://techcrunch.com/2023/02/23/youtube-launches-a-multi-language-audio-feature-for-dubbing-videos-previously-tested-by-mr-beast/ Linked Launch New Interest Targeting for Ads https://www.linkedin.com/business/marketing/blog/linkedin-ads/introducing-interest-targeting Your New ChatGPT Career Opportunity? https://searchengineland.com/chatgpt-prompts-seo-393523 Discover Local Business “Shelfies” https://moz.com/blog/local-business-shelfies Instagram Reneging on Reels? https://www.adweek.com/media/views-on-instagram-reels-fall-as-platform-course-corrects-to-images/ TikTok Announce New Partnership with Mercedes Benz https://www.socialmediatoday.com/news/tiktok-announces-new-integration-with-mercedes-benz-to-display-tiktok-conte/643322/ TikTok Roll Out New Privacy Controls for Teens https://techcrunch.com/2023/03/01/tiktok-rolls-out-new-screen-time-controls-adds-new-default-settings-for-teens-and-expands-family-pairing/

Join podcast hosts Jack Warne, Luke Stone and Matt Fletcher as they discuss the latest developments in the ‘AI Arms Race’, Multisearch using Google Lens, Crypto, Leveraging first party data, Twitter’s micro-transactions and the advertising winners of the Super Bowl.   Join us for our annual event on March 15th 2023! Use Code PODVIP for a 15% discount! https://www.eventbrite.co.uk/e/digital-trends-seminar-2023-tickets-514769327917?aff=ebdssbdestsearch     Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg   Thank you to James Dawkins for editing the pod each week.   If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.   Links to this week’s topics can be found below:   Bard is going to destroy online search https://www.businessinsider.com/ai-chatbots-chatgpt-google-bard-microsoft-bing-break-internet-search-2023-2?utm_source=reddit.com&r=US&IR=T   Google’s AI-powered ‘multisearch,’ which combines text and images in a single query, goes global https://techcrunch.com/2023/02/08/googles-a-i-powered-multisearch-which-combines-text-and-images-in-a-single-query-goes-global/   Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market https://digiday.com/marketing/marketing-startups-try-to-profit-as-tech-giants-battle-over-generative-ai/   How Nestlé is using AI to set creative rules for its 15,000 marketers https://www.thedrum.com/news/2023/02/15/how-nestl-using-ai-set-creative-rules-its-15000-marketers?utm_campaign=newsletter_daily_europe_am&utm_source=pardot&utm_medium=email  </

Join podcast hosts Becky Brennan, Lucy Taylor and Jack Warne for the first episode back after the festive break. This week we do a round up of recent social media news, explore content updates and discuss the best approach to an about us page on a website. Also, tune in to find out if Becky watched Hamilton over the break. Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: US House bans TikTok on lawmakers’ official phones https://techcrunch.com/2022/12/28/house-bans-tiktok-lawmakers-phones/?guccounter=2 Instagram Chief Outlines Key Areas of Focus for the App in 2023 https://www.socialmediatoday.com/news/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023/639474/ Google E-E-A-T: How To Demonstrate First-Hand Experience https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/#close 176 page doc from Google - Search Quality Evaluator Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf How to write an effective About Us page (with 13 examples) https://searchengineland.com/effective-about-us-page-examples-390207 Amazon is reportedly working on a standalone sports app https://www.engadget.com/amazon-reportedly-creating-standalone-sports-app-173434609.html?guccounter=1 Why 2023 will be the breakout year for attention measurement https://www.thedrum.com/opinion/2022/12/23/why-2023-will-be-the-breakout-year-attention-measurement

Join podcast hosts Becky Brennan, Luke Stone and Jack Warne for the final episode of 2022. Becky learns about Fortnite, we look at optimising content for SEO and discuss nostalgia. We also tease a special bonus episode coming in Jan 2023! Get in touch with the team at Optix: Email: podcast@optixsolutions.co.uk Tweet: @optixpodcast / @optixsolutions LinkedIn: https://www.linkedin.com/company/optixsolutions Instagram: https://www.instagram.com/optixsolutions/ Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. Links to this week’s topics can be found below: Metaverse? More like meh-taverse. Brits don’t care about virtual worlds. https://techmonitor.ai/technology/emerging-technology/metaverse-uk-meta-virtual-worlds Have we hit peak nostalgia? https://www.marketingbrew.com/stories/2022/12/07/have-we-hit-peak-nostalgia How to optimize underperforming content https://searchengineland.com/optimize-underperforming-content-389465 Content ideas may be coming to Google Search Console https://searchengineland.com/content-ideas-may-be-coming-to-google-search-console-390244?mkt_tok=NzI3LVpRRS0wNDQAAAGIpMFIN5Xbq8jMJ0SiWLibaBxImXa6bHjmNphbsMJX6lMX-3e2FSjWlmGLQ_brQ8YVwzVuaNKmhHnkWkqJBBqz6s_lsieqa7qIzW77CnMQkNkFaA Exclusive: Twitter to introduce new controls for ad placements https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/ Ad spending forecast: cloudy with a chance of recession https://digiday.com/marketing/ad-spending-forecast-cloudy-with-a-chance-of-recession/