Join podcast hosts Jack Warne and Barnaby St Anton, joined today by special guest Claire Hyne from Papillon Dartmoor Distillery. Join us this week as we discuss Threads dramatic drop in users, TikTok removing Watermarks, Attribution models in GA4 and what your social media team may look like in the future.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

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Thank you to James Dawkins for editing the pod each week.

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Learn more about Papillon Dartmoor Distillery: https://papillongin.co.uk/

Links to this week’s topics can be found below:

Threads users are already spending less time in the app

https://www.engadget.com/threads-users-are-already-spending-less-time-in-the-app-182738755.html?_guc_consent_skip=1689926948

Tiktok removing watermark on saved videos

https://www.digitalinformationworld.com/2023/03/excitement-at-peak-for-tiktok-users-as.html

Google has removed attribution models in GA4

https://searchengineland.com/google-when-retire-attribution-models-ads-analytics-428541

YouTube Adds Video Title Suggestions, Expands User Surveys to Address Systematic Bias

https://www.socialmediatoday.com/news/youtube-adds-video-title-suggestions-expands-user-surveys/686584/#:~:text=This%20will%20help%20%E2%80%93%20YouTube's%20rolling,upload%20flow%20within%20YouTube%20Studio.

This is what your social media team will look like in 2028

https://sproutsocial.com/insights/interactive/future-proof-social-media/