Becky’s off on holiday but before she goes, we have Digital Marketing new to talk about! Join hosts, Becky Brennan, Matt Fletcher and Jack Warne as they discuss the latest in digital marketing news, from Google updates, to Amazon AI Reviews and Reddit protests.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

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Thank you to James Dawkins for editing the pod each week.

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Links to this week’s topics can be found below:

Google launches perspectives filter in mobile search results

https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109

TikTok shop tests visual search feature

https://searchengineland.com/tiktok-shop-visual-search-428235

Amazon is testing AI-generated summaries of product reviews

https://searchengineland.com/amazon-generative-ai-product-reviews-428207

Meta open sources an AI-powered music generator

https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/?guccounter=1

Introducing AI-generated Copy suggestions to help you jumpstart your campaign

https://www.linkedin.com/pulse/introducing-ai-generated-copy-suggestions-help-you-your-shrivastava/

Bard is getting better at logic and reasoning

https://blog.google/technology/ai/bard-improved-reasoning-google-sheets-export/

LinkedIn launches DMs for company pages

https://www.socialmediatoday.com/news/linkedin-launches-dms-company-pages/652375/

GroupM: Ad spending normalises while AI’s impact on budgets surges

https://www.marketingdive.com/news/groupm-2023-ad-spending-forecast-retail-media-AI-CTV/652692/

Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads

https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads

Reddit suffers a major outage after thousands of subreddits temporarily shut down

https://www.engadget.com/reddit-suffers-a-major-outage-after-thousands-of-subreddits-temporarily-shut-down-151741809.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH428Hh8DsyBuoBgKOMc4sCIwikl9HwrmAT4-p-OET4g-rW0DJGNs3E830CtRY5W-Kzo3kZwKcd46jYHHB-0YAc84x8cvU-nQ3HXjlRlx-W_xh3KnSgQpge7TpSLId0yrtTvBzd0cb16SEfxjfyK_i9_dp4XWwVPt3OodF_EgyQa