Join podcast hosts Jack Warne, Lucy Taylor and Sophie Hancox for a shorter ep this week as they discuss Google making changes to how they rank pages, AI in the Supreme Court, big changes to Google Ads and favicons.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

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Thank you to James Dawkins for editing the pod each week.

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Links to this week’s topics can be found below:

Google removes several search ranking algorithm updates from its ranking systems page

https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885?mkt_tok=NzI3LVpRRS0wNDQAAAGLUXgcdZh25IWhaPfrkZSy89KatmdZieRPZhFzzPBNEje7LeNMUbGEuWpmdA8iWZYUskougJsJ7Qg3zGanxB6oRIaPPX-ebyucYS30mPW0uQbZ_A

Supreme Court rejects lawsuit seeking patents for AI-created inventions

https://www.techspot.com/news/98432-supreme-court-rejects-lawsuit-seeking-patents-ai-created.html

How the social traffic that gave life to BuzzFeed News ultimately led to its demise

https://digiday.com/media/how-the-social-traffic-that-gave-life-to-buzzfeed-news-ultimately-led-to-its-demise/

Google Keyword Planner Tool gains year-over-year, 3-month change and trends data

The platform is making more data available that you can use to make informed decisions about your search campaigns.

https://searchengineland.com/google-keyword-planner-tool-gains-year-over-year-3-month-change-and-trends-data-375916

You can now use Google Bard to help you code

You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.

https://searchengineland.com/you-can-now-use-google-bard-to-help-you-code-395880

Facebook Ad Systems Error Causes Significant Overspend on Many Accounts

https://www.socialmediatoday.com/news/facebook-ad-systems-error-causes-significant-overspend-on-many-accounts/648373/

Bing search results gain site name and favicons

https://searchengineland.com/bing-search-results-gain-site-name-and-favicons-396010