Join podcast hosts Jack Warne, Luke Stone and Barnaby St Anton as they discuss the impact of GA4, Changes to search and PMax campaigns, YouTube disabling videos for adblockers, ChatGPT telemarketer subscriptions, and Fenty in Roblox.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk

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Thank you to James Dawkins for editing the pod each week.

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Links to this week’s topics can be found below:

Optix Blogs:

New Brand And Audience Signals Announced For Google Search And Performance Max:

https://www.optixsolutions.co.uk/blog/new-brand-and-audience-signals-announced-for-google-search-and-performance-max

Working From Japan - Optix Solutions Overseas Hybrid Working:

https://www.optixsolutions.co.uk/blog/working-from-japan

Barnaby St Anton Joins Optix Solutions:

https://www.optixsolutions.co.uk/blog/barnaby-st-anton-joins-optix-solutions

New brand settings in Search and Performance Max campaigns

https://support.google.com/google-ads/answer/13729701

YouTube tests disabling videos for people using ad blockers

https://www.theverge.com/2023/6/29/23778879/youtube-videos-disabling-ad-blockers-detection

Man designs ChatGPT bot subscription service to annoy and waste telemarketers' time

https://www.techspot.com/news/99264-man-opens-chatgpt-bot-subscription-service-annoy-waste.html

Instagram owner set to launch Twitter rival this week - BBC News

https://www.bbc.com/news/business-66094072.amp

Fenty Beauty launches product creation experience on Roblox

https://www.marketingdive.com/news/fenty-beauty-roblox-metaverse-experience-custom-gloss-bomb-lip-luminizer/654303/

Jack in the Box, Corona kick back for summer with help from Snoop Dogg

https://www.marketingdive.com/news/Snoop-dogg-corona-jack-in-the-box-summer-marketing/654433/

Ladbrokes ad latest to be banned for appealing to under-18s

https://www.marketingweek.com/ladbrokes-ad-banned-appealing-minors/