Episode Overview:

In this Marketing in the Age of AI episode, Emanuel Rose talks with Will Green, founder of BSG Connect, about why podcasting is a powerhouse for coaches, consultants, and business leaders. From launching fast to repurposing smart—and even using AI agents to prep interviews—they break down how to build authority, book high-ticket clients, and turn conversations into pipeline.

What You’ll Learn:

• Why podcasting beats cold outreach for coaches (relationship > resistance)

• The 4-episode “evergreen mini-funnel”: Authority → Client Success → Pain Point Solver → Invitation to Work With You

• How to prospect by interview (turn dream guests into dream clients)

• A 21-day launch sprint to get your show live quickly (record → brand/setup → launch/promote)

• How AI can auto-research your guests and generate intros + question sets ahead of time

• Why top shows track dollars, not downloads—and how to connect episodes to your CRM for ROI
  

Featured Guest:

Will Green — Founder, BSG Connect (Business Synergy Group Connect). Will helps high-ticket coaches implement systems that move the needle—productization, brand implementation, and revenue-focused podcast strategy.

Guest LinkedIn: https://www.linkedin.com/in/willgreen1/

Episode Highlights:

• 🎯 Authority fast: You don’t need 50 episodes—4 done right can convert

• 🤝 Prospecting by interview: Invite ideal prospects as guests → build rapport → natural follow-up

• 🧠 AI assist: An agent pulls the guest’s LinkedIn and drafts a bio + 6 questions right in your calendar invite

• 💵 ROI focus: Connect episodes to CRM (GoHighLevel) to see which guests/topics produce leads & sales

• 🗓️ 21-day plan: Week 1 record, Week 2 brand/setup, Week 3 launch + promo—ready, fire, aim

• ♻️ Repurposing: Turn one interview into shorts, carousels, quote graphics, email copy, and blog posts
  

Connect and Explore More:

Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with the Host (Emanuel Rose):

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest (Will Green):

LinkedIn: https://www.linkedin.com/in/willgreen1/

Website: https://bsgconnect.com/

Direct Contact: https://willbsconnect.com/

Further Reading or Resources:

• Blog recap (podcasting strategy + steps): https://emanuelrose.com/leveraging-podcasting-for-business-growth-insights-from-will-green/

• More from Emanuel: https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

Ready to launch your show or tighten your pipeline? Subscribe, Like, and drop a comment with your biggest question about podcasting for lead gen. If you’ve launched already, tell us which episode format converted best! 🎤💬

#AIinBusiness #PodcastMarketing #LeadGeneration #HighTicketSales #ContentMarketing #ProspectingByInterview #AuthorityBuilding #CRM #GoHighLevel #RepurposingContent #CoachingBusiness #EmanuelRose #MarketingInTheAgeOfAI #WillGreen