Search Everywhere Optimization: Blending Old-School SEO with New-School AI ππ€
Description
Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with fractional CMO and agency owner Joshua Ramsey (JRCMO) to unpack how AI is reshaping marketing. From βsearch everywhere optimizationβ (GEO/AEO) to the practical blend of tried-and-true SEO with AI strategies, youβll learn what actually drives visibility, lead flow, and brand authority today.
What Youβll Learn
How to combine classic SEO fundamentals with AI-driven discovery (GEO/AEO)
Practical ways brands can show up inside LLMs (ChatGPT/Gemini)
Why brand authority + platform coverage = βsearch everywhere optimizationβ
The role of files like llm.txt, Search Console tuning, and re-indexing
KPI thinking in the AI era: attribution, reporting cadence, and scope clarity
Avoiding βAI cloakingβ traps and low-quality content penalties
Smarter budgeting between SEO and AI visibility programs
Featured Guest
Joshua Ramsey β Fractional CMO, Author, Speaker, and Owner of JRCMO With 20+ years in marketing and 80,000+ campaigns engineered across the U.S., Joshua helps leaders improve operations, reduce costs, and scale brand growth through intelligent strategy and execution.
Connect: https://www.linkedin.com/in/jrcmo/
Episode Highlights
GEO in practice: Why βbe found everywhereβ beats single-channel SEO
Real-world lift: Joshuaβs sites jumping after technical cleanups + llm.txt
Attribution reality: Measuring impact when LLMs influence discovery
Agency fit: Five questions to vet marketing partners before you sign
Budget shift: When to reallocate from classic SEO into AI presence work
Playbooks: Education-first content, interviews, and consistent platform signals
Connect and Explore More
Host Website: https://emanuelrose.com/
Hostβs AI Book (Authentic Marketing in the Age of AI): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
YouTube Channel: https://www.youtube.com/@marketingintheageofai-ec6fx
Connect with Emanuel Rose:
Instagram: https://www.instagram.com/emanuelroseauthor/
Connect with Guest β Joshua Ramsey (JRCMO):
LinkedIn: https://www.linkedin.com/in/jrcmo/
Further Reading or Resources
Companion Blog Post (Episode Recap & Links): https://emanuelrose.com/essential-marketing-insights-from-joshua-ramsey-navigating-ai-and-brand-strategy/
Host Website (resources, primers & GEO): https://emanuelrose.com/
Hostβs AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
If this episode helped clarify how to win visibility in the AI era, subscribe, like, and drop a comment with your biggest takeawayβor the next GEO/AEO topic you want us to unpack. And if youβre testing new AI tools, tell us whatβs working! π
#AIinBusiness #DigitalMarketing #FutureOfSEO #SearchEverywhereOptimization #GEO #AEO #MarketingPodcast #BrandStrategy #ContentStrategy #LLM #SmallBusinessTips #FractionalCMO #ChatGPT #Gemini #SEO