Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose talks with change management expert Cesar Viana Teague about how to make AI initiatives succeed in the real world. From tackling fear and uncertainty to aligning leaders and teams, Cesar walks through practical frameworks—SWOT, ADKAR, Kotter’s 8 Steps, McKinsey 7S—and introduces his APE Model to help you analyze, plan, execute, and evaluate AI rollouts with less friction and better outcomes.

What You’ll Learn:

• How to address fear, uncertainty, and doubt (FUD) during AI adoption—and move people from resistance to buy-in

• Where SWOT and stakeholder interviews fit into your AI readiness assessment

• Cesar’s APE Model (Analyze/Assess → Plan → Execute → Evaluate) and how to use it step-by-step

• When to choose ADKAR, Kotter, or McKinsey 7S—and how to align them with your APE roadmap

• Why over-communication, internal champions, and pilot rollouts accelerate adoption

• How to track leading vs. lagging indicators, measure adoption, and iterate intelligently
  

Featured Guest:

Cesar Viana Teague — Change management consultant specializing in go-to-market execution, authentic leadership, and organizational transformation. He has guided CEOs, COOs, and sales leaders across the U.S. and Europe through complex change to meaningful revenue results.

Connect with Cesar: https://www.linkedin.com/in/cesarvianateague/

Episode Highlights:

• The trust gap: why roles anxiety is real—and how to speak to it with clarity and empathy

• Readiness first: combine company/departmental SWOTs with stakeholder interviews to find alignment and gaps

• APE in action: use Analyze/Assess to define reality, Plan to set objectives/strategies/tactics and RACI, Execute with training + cadence, and Evaluate with adoption metrics and continuous feedback

• Don’t boil the ocean: launch pilots by department, gather feedback, then scale

• Communication stack: all-hands, Slack channels, enablement sessions, and ongoing surveys to keep momentum

• Lead and manage: executives must champion the “why,” resource the “how,” and model the behavior
  

Connect and Explore More:

Host – Emanuel Rose Website: https://emanuelrose.com/ Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guest - Cesar Viana Teague

LinkedIn: https://www.linkedin.com/in/cesarvianateague/

Further Reading or Resources:

Companion Blog Post : https://emanuelrose.com/navigating-change-management-ai-integration-for-sustainable-business-success/

Host Website: https://emanuelrose.com/

Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you’re planning an AI rollout, comment with the stage you’re in (Analyze, Plan, Execute, or Evaluate) and your biggest roadblock. Subscribe and share this episode with a teammate who will be your internal champion. 💬📩

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