Episode Overview:

In this episode of “Marketing in the Age of AI,” host Emanuel Rose sits down with entrepreneur Colin McIntosh—founder of Sheets & Giggles and SheetsResume.com—to unpack how AI is reshaping job hunting, brand building, and sustainability. From human-first resumes to an ethical approach to AI (including energy offsets), Colin shares practical strategies for blending innovation with real human value.

What You’ll Learn:

• How to use AI to transform messy “stream-of-consciousness” work histories into crisp, human-friendly resumes

• Why simple, plain-spoken language often beats corporate jargon for ATS + human screeners

• A smart job-search workflow: resume tailoring, cover letters, interview practice, and targeted job matching

• Where humans should stay in the loop—and where AI adds real leverage in hiring and marketing

• How to factor sustainability and brand values into AI deployments (including energy-use offsets)
  

Featured Guest:

Colin McIntosh — Founder of Sheets & Giggles (sustainably made eucalyptus lyocell bedding) and SheetsResume.com (AI-assisted resume builder, cover letter writer, interview practice, and job matching). He brings a rare mix of recruiting experience, startup chops (Techstars alum), and brand stewardship grounded in ethics and sustainability.

Episode Highlights:

• From Bridgewater to Techstars to launching Sheets & Giggles—and why a “boring legacy space” was the perfect playground for brand + sustainability

• Building SheetsResume.com: 500 sign-ups/day, freemium access, and thoughtful policies (no mass-apply spam; human-quality emphasis)

• The human screener still matters: writing for people, not just ATS filters

• AI interview practice that mirrors Colin’s real coaching style (text or voice) and scores answers with actionable feedback

• Sustainability in AI: revenue-based energy offsets that meaningfully outpace usage

• A practical framework for AI deployments: skills gaps, team capacity, brand impact, employee goodwill, and customer perception
  

Connect and Explore More:

• Blog post referenced in this episode: https://emanuelrose.com/leveraging-ai-for-sustainable-marketing-strategies-in-todays-era/
  
  

Host:

• Emanuel’s website: https://emanuelrose.com/

• Emanuel’s book “Authentic Marketing in the Age of AI”: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
  

Guest:

• Colin McIntosh (Sheets & Giggles / SheetsResume): https://www.linkedin.com/in/colindmcintosh/

• Sheets & Giggles (bedding): https://sheetsgiggles.com/

• SheetsResume (resume + cover letters + interview practice + job matching): https://sheetsresume.com/
  

Further Reading or Resources:

• Ethical AI + sustainability primers (energy usage, offsets, and brand trust):

• Explore energy-offset programs and decarbonization initiatives: https://www.epa.gov/greenpower

• Resume writing tips that put humans first (avoid corporate buzzwords, focus on outcomes): create a checklist from your own recent projects and metrics before drafting
  

If this helped you rethink resumes, hiring, or sustainable brand building with AI, subscribe, like, and drop a comment with your biggest takeaway—or the next AI tool you’re testing. And if this episode saved you time, spend that reclaimed hour with friends, family, or outside in nature. 🌲

#AIinBusiness #MarketingStrategy #FutureOfWork #JobSearch #ResumeTips #ATS #InterviewPreparation #SustainableBranding #EthicalAI #StartupLife #SheetsAndGiggles #SheetsResume #MarketingInTheAgeOfAI