Episode Overview:

In this Marketing in the Age of AI episode, host Emanuel Rose talks with Anil Yasyerli about how a crisis during COVID sparked an innovative recruiting model—helping companies hire elite marketing talent across Latin America, leverage AI + automation, and scale profitably. They dig into tech stacks (Zapier, Make, n8n, Clay, GoHighLevel), async interviewing, and why global teams help businesses punch above their weight.

What You’ll Learn:

• How to use AI + automation to run lean and scale fast (Zapier, Make, n8n, OpenAI APIs)

• The playbook for asynchronous interviews: recorded Q&A → transcript → LLM evaluation

• Why global talent arbitrage matters—and where the best LATAM hubs are

• Where AI adoption really stands (U.S. vs. LATAM) and how to upskill teams

• Roles that work best as FTE contractors (mid-level ICs, 5–10 years’ experience)

• Industries seeing the biggest gains: B2B SaaS, DTC eCommerce, marketing/revops agencies
  

Featured Guest:

Anil Yasyerli — Former startup CMO turned founder of a specialized recruiting/staffing firm placing top-tier LATAM marketing talent. Scaled a startup from <$1M ARR to $10M+ ARR by building global teams and rigorous systems.

Guest LinkedIn: https://www.linkedin.com/in/anilyasyerli/

Episode Highlights:

• 🔁 From desperation to innovation: COVID forced a global hiring pivot that became a durable model

• 🛠️ Stack in the wild: Zapier for API automations, Make/n8n for workflows, OpenAI for LLM tasks, Clay for data enrichment + personalization, GoHighLevel for marketing ops

• 🎥 Async interviews at scale: standard questions recorded once; candidates respond on their schedule; LLMs score against JD

• 🌍 LATAM edge: seasoned agency talent (Publicis, Dentsu, MediaCom) in hubs like Bogotá, Buenos Aires, São Paulo

• 👥 Who to hire first: mid-level ICs (5–10 yrs) for execution; contractor model with path to hire after year one
  

Connect and Explore More:

Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Companion blog post: https://emanuelrose.com/unlocking-marketing-potential-how-ai-is-shaping-recruitment-strategies/

Connect with the Host (Emanuel Rose):

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest (Anil Yasyerli): LinkedIn: https://www.linkedin.com/in/anilyasyerli/ Website: https://hirebright.com/

Further Reading or Resources:

• Clay (data enrichment + personalization): https://www.clay.com/

• Make (automation): https://www.make.com/

• n8n (automation): https://n8n.io/

• Zapier (automation): https://zapier.com/

• GoHighLevel (marketing ops/CRM): https://www.gohighlevel.com/

• More from Emanuel: https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

If you’re exploring global marketing teams or AI-assisted hiring, drop your questions below. 👍 Like, 🔔 subscribe, and share this episode with a founder or CMO who’s ready to scale smarter.

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