Episode Overview:

In this Marketing in the Age of AI episode, Emanuel Rose sits down with Ginny (Virginie) Delaitre—award-winning UX leader and founder of VDS Digital Agency and the UX Marketing Institute—to unpack how AI agents can supercharge marketing ops, transform user experience strategy, and turn everyday processes into repeatable, scalable tools. We dig into real examples: building n8n workflows, human-in-the-loop content systems, and prototyping SaaS with AI coding assistants.

What You’ll Learn:

• How to design AI-assisted marketing workflows (sorting inboxes, files, and content pipelines) using n8n

• A practical framework for human-in-the-loop content: brand voice + ICP + structured prompts + deep research

• Using AI agents (e.g., web research with tools like Tavily/Notebook) to enrich messaging before you write

• Turning a repeatable service into a SaaS tool (Lovable + APIs + agents) without losing UX quality

• When to convert blog posts into audio/podcast-style content to boost accessibility and engagement

• Why great UX + authentic messaging beats generic “AI-sounding” posts—and how to structure for hooks/CTAs/hashtags
  

Featured Guest:

Ginny (Virginie) Delaitre — Founder & CEO, VDS Digital Agency and UX Marketing Institute. With 12+ years in design, development, and marketing, Ginny builds trust-driven UX strategies that generate leads and growth across web, mobile, and AI platforms.

Guest LinkedIn: https://www.linkedin.com/in/virginiedelaitre/

Episode Highlights:

• 🛠️ Agents that work: How Ginny uses n8n to route emails, organize assets, and prep content automatically

• ✍️ Content that feels human: Structured instructions (hook → body → CTA → hashtags), brand voice, and ICP baked into prompts

• 🌐 Smarter research: AI agents that scan sites/services before writing to ensure accuracy and depth

• 🎙️ Multi-format UX: Converting blogs to audio for accessibility and time-strapped audiences

• 🧩 Build your own tool: Prototyping a SaaS that ideates, drafts, routes for design, and schedules posts—while keeping UX standards high

• 🧭 Philosophy: AI is a lever, not a replacement—expert oversight prevents generic output and maintains brand trust
  

Connect and Explore More:

Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with the Host (Emanuel Rose):

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest (Ginny/virginie Delaitre):

LinkedIn: https://www.linkedin.com/in/virginiedelaitre/

Further Reading or Resources:

• Blog recap (UX + AI strategy): https://emanuelrose.com/harnessing-ai-to-transform-user-experience-in-marketing-strategies/

• Host site (more AI + marketing insights): https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

If you’re building content systems or exploring AI agents, hit Subscribe, Like, and drop a comment: Which part of your workflow would you automate first—and how will you keep it human? 💬

#AIinBusiness #UXDesign #UXMarketing #AIagents #MarketingOps #ContentStrategy #PromptEngineering #MarketingAutomation #n8n #SaaS #LovableAI #NotebookLM #Tavily #UserExperience #DigitalMarketing #EmanuelRose #MarketingInTheAgeOfAI #VirginieDelaitre