Episode Overview:

In this Marketing in the Age of AI episode, Emanuel Rose sits down with Nigel Harman to demystify how clean, accurate data powers everything from AI automation to smarter decisions—and even a smoother path to scale or exit. From building data lakes and BI dashboards to aligning teams on definitions and KPIs, Nigel shares a practical playbook for turning messy spreadsheets into clarity and momentum.

What You’ll Learn:

• Why data hygiene (clear definitions, consistent collection, single source of truth) is step zero for AI success

• How to design department dashboards (marketing, sales, CS, finance, fulfillment) with standardized KPIs

• Simple, scalable tech stacks (forms → spreadsheets/CSV/Airtable → Looker Studio/Plecto → AI agent)

• Turning dashboards into AI copilots for forecasting, trend analysis, bottleneck detection, and prioritization

• How automated tracking supports valuation, due diligence, and exit readiness
  

Featured Guest:

Nigel Harman — Data-driven strategist helping online businesses deploy automated data tracking, BI dashboards, and AI systems for clarity, growth, and exit readiness.

Guest LinkedIn: https://www.linkedin.com/in/nigel-harman/

Episode Highlights:

• 🧼 Make it unambiguous: Align the org on KPI definitions, data sources, and calculations—no gray areas.

• 🏗️ Data lake → dashboards: Centralize inputs, stress-test pipelines, and standardize department KPIs.

• 🤝 Human + AI: Use agents (e.g., Slack-based) for weekly reports, anomaly alerts, and “what should I do next?” guidance.

• 💸 Exit prep by design: Track what buyers/investors want (unit economics, CAC/LTV, cohort health, enterprise value).

• ⚙️ Keep it simple: Spreadsheets/CSV + lightweight BI + automations can outperform bloated stacks when rigor is high.
  

Connect and Explore More:

Host website (Emanuel Rose): https://emanuelrose.com/

Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with the Host (Emanuel Rose):

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest (Nigel Harman):

LinkedIn: https://www.linkedin.com/in/nigel-harman/

Further Reading or Resources:

• Host site: https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Blog recap: https://emanuelrose.com/harnessing-automated-data-tracking-to-drive-marketing-success/
  

  
  

If you’re wrangling spreadsheets or prepping for scale/exit, hit Subscribe, Like, and drop your biggest data → AI question below. Share this with your RevOps or Finance lead to kickstart cleaner tracking this week. ✅

#AIinBusiness #DataStrategy #BusinessGrowth #DataLake #DashboardDesign #BI #BusinessIntelligence #KPI #Automation #RevOps #SalesOps #ExitPlanning #DueDiligence #Forecasting #LookerStudio #Airtable #CSV #MarketingInTheAgeOfAI #EmanuelRose #NigelHarman