Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Chad Link and Rob Brower from Swivel—a groundbreaking real estate platform that’s reshaping the industry. They discuss how Swivel’s commission-sharing model, agent memberships, and AI-driven innovations are creating transparency, cutting costs, and putting more money back into the hands of buyers, sellers, and agents.

What You’ll Learn:

• Why the traditional real estate middlemen (Zillow, Redfin, Realtor.com) increase costs for buyers and sellers

• How Swivel is pioneering a commission-sharing model that benefits consumers and agents directly

• The role of agent memberships in building sustainability and fairness in the market

• How AI is being integrated into real estate processes—from automation to simplifying paperwork and homebuyer experiences

• Why the industry is ripe for disruption and how Swivel plans to lead the way
  

Featured Guests:

• Chad Link – Founder of Swivel, with nearly two decades of real estate experience. He’s passionate about affordability, transparency, and creating an equitable ecosystem for buyers, sellers, and agents.
  Connect with Chad:⁠ https://www.linkedin.com/in/chadlink/⁠

  
  

• Rob Brower – Tech innovator with a strong background in leadership and strategy, guiding companies with forward-thinking solutions and a vision for how AI can transform real estate.

  Connect with Rob: https://www.linkedin.com/in/rlbrower/

Episode Highlights:

• Why Chad decided to challenge the giants like Zillow and Redfin

• How Swivel eliminates costly referral fees and gives commission savings back to consumers

• The $199/month membership model that helps agents keep more of their earnings

• Marketing tactics that helped Swivel launch—including a bold stage pitch right in front of Zillow’s CEO

• How AI and automation will power Swivel 2.0 and create smarter, more efficient workflows

• A vision for the future of real estate: from simplified homebuying to the “Swivel Smart Home” ecosystem
  

Connect and Explore More:

Host – Emanuel Rose

🌐 Website: https://emanuelrose.com/

📘 Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🔗 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guests – Swivel Founders

🔗 Chad Link: https://www.linkedin.com/in/chadlink/

🔗 Rob Brower: https://www.linkedin.com/in/rlbrower/

Further Reading or Resources:

📝 Blog Post Recap: https://emanuelrose.com/transforming-real-estate-leveraging-ai-for-transparency-and-efficiency/ 🌐 Host Website: https://emanuelrose.com/

📘 Emanuel’s Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you believe the real estate industry is overdue for disruption, comment below with your thoughts on commission-sharing models. Don’t forget to like, subscribe, and share this episode with someone navigating the homebuying or selling journey. 🏡💬

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