Episode Overview:

In this Marketing in the Age of AI episode, Emanuel Rose welcomes back Vinod Kumar, cofounder of Syntheum AI, to unpack how agentic merchandising is reshaping ecommerce, why the future of jobs is more augmented than automated, and how Generative Engine Optimization (GEO) can lift your visibility inside AI search. Expect practical, boots-on-the-ground examples, frameworks you can deploy now, and smart ways to blend fundamentals with cutting-edge tech.

What You’ll Learn:

• What agentic merchandising really means (systems that act under ambiguity) and how it differs from basic automation

• High-impact ecommerce use cases: from ranking products to hybrid AI-assisted imagery and campaign ops

• How to get started with GEO/Answer Engine Optimization (content, citations, schema, lms.txt/agents.txt)

• Why domain expertise + workflow design can beat “data alone” for AI advantage

• Where the future of work is headed—and how to build roles around AI-enhanced performance
  

Featured Guest:

Vinod Kumar — Cofounder, Syntheum AI. Vinod helps large brands and retailers operationalize agentic AI for merchandising and growth, and brings hands-on learnings from enterprise ecommerce deployments.

Guest LinkedIn: https://www.linkedin.com/in/vinodkumar-ai

Episode Highlights:

• 🤝 Agentic ≠ automation: systems that make reasonable decisions when requirements are incomplete—so work keeps moving.

• 🧰 Merch examples: automate tedious rank/placement tasks; let humans handle creative & aesthetic calls.

• 🧪 From “GPT wrappers” to value: why workflow + domain expertise are the new moat.

• 🔎 GEO fundamentals: quality long-form and multimedia content, credible third-party mentions, clean schema/JSON-LD.

• 🧩 Tech signals for AI crawlers: add lms.txt (and consider agents.txt as it matures) to declare themes, products, and brand context.

• 📊 From lab to leads: how making GEO measurable (e.g., an AI visibility audit) can surface gaps and drive pipeline.
  

Connect and Explore More:

Host site (Emanuel Rose): https://emanuelrose.com/

Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with the Host (Emanuel Rose):

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest (Vinod Kumar):

LinkedIn: https://www.linkedin.com/in/vinodkumar-ai

Further Reading or Resources:

• Host site: https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Episode blog recap: https://emanuelrose.com/harnessing-ai-for-marketing-success-insights-on-agentification-and-generative-engine-optimization/
  

If you’re testing agentic workflows or GEO, tap Subscribe, hit Like, and drop your biggest question below. Share this with a teammate who owns ecommerce, SEO, or site ops so they can start implementing today. 🚀

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