#013 - Andreea Cojocariu - Embracing Data and Creativity: Crafting Joyful Marketing Experiences through Transparency and Testing
Description
Throughout our conversation, Andreea emphasizes the importance of understanding the human element in marketing, even in the face of data-driven decision-making. She shares her strategies for fostering a transparent and communicative company culture, enabling cross-functional collaboration, and leveraging customer insights to inform messaging and content creation.
Andreea also goes into her data-driven approach to marketing, discussing how she uses analytics to identify opportunities, optimize campaigns, and measure success. She highlights the significance of testing and iteration in refining messaging and the role of AI in augmenting marketing efforts while maintaining the essential human touch.
Get ready to be inspired!
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
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