#018 - Jane Portman - Mastering SaaS Email Marketing: Finding the Right Position and Crafting Engaging Campaigns
Description
We dive into the importance of product positioning, finding the right language for your target audience, and creating email campaigns that engage users and drive product adoption. Jane also shares her thoughts on leveraging behavioral data for personalization and finding the balance between automation and human touch.
As the host of two popular podcasts, UI Breakfast and Better Done Than Perfect, Jane discusses how these shows have helped her build relationships and gain industry insights. Finally, we explore how Jane balances her family, passions and hobbies with the demands of running a SaaS company and being a mom.
Whether you're a SaaS founder, marketer, or email enthusiast, this episode is packed with actionable advice to help you elevate your email marketing game.
Enjoy!
CONNECT WITH JANE
SHOW NOTES
- 01:44 Jane's Journey: From Creative Director to SaaS Founder
- 03:51 Building Userlist: Challenges and Learnings
- 06:46 The Importance of Positioning and Messaging
- 21:28 Effective Email Marketing Strategies for SaaS
- 26:03 Effective Pricing Models and Visual Guides
- 26:46 Behavior-Based vs. Time-Based Emails
- 27:46 Tailoring Messaging for Different Personas
- 29:50 Challenges in Consistent Messaging
- 31:08 Overcoming Email Marketing Obstacles
- 32:18 The Role of Podcasting in Marketing
- 36:46 Researching and Preparing for Podcast Guests
- 43:54 Balancing Personal Interests with Professional Life
- 45:54 Conclusion and Where to Find More
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
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