#020 - Yuval Keshtcher - Mastering UX Writing: From Graphic Design to Content Design and AI Innovation
Description
We explore Yuval's transition from graphic design to UX writing, discussing how his sales background informs his approach to UX and the importance of delivering value before making a sale. Yuval shares his perspectives on the critical role of UX writing in reducing churn, increasing retention, and ultimately driving revenue for businesses.
As the founder of UX Writing Hub, Yuval discusses the challenges of creating consistent copy across different touchpoints and the innovative ways his team is leveraging AI to maintain brand voice across large organizations. We also delve into the future of UX writing, exploring how AI and emerging technologies are shaping the field.
Whether you're a UX writer, content designer, or simply interested in the intersection of design and communication, this episode offers valuable insights and actionable advice to help you elevate your UX writing game.
Enjoy!
CONNECT WITH YUVAL
SHOW NOTES
01:50 Yuval's journey from graphic design to UX writing
05:56 The value of sales experience in UX writing
09:07 UX Writing Hub: Training and agency services
15:16 Linking UX writing to revenue and conversions
20:24 Balancing persuasion and usability in product copy
28:58 Creating consistent copy across touchpoints
31:52 Using AI to maintain content style guides
37:52 Exploring AI agents for UX writing processes
41:59 The future of UX writing with AI and voice interfaces
47:17 Upcoming projects and where to find Yuval
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
United States
