027 – Is Customer Loyalty Dead? Are you Upskilling? & An Underwhelming New Logo
Description
Join Matt Fletcher, Becky Brennan, and Lucy Taylor as they discuss driving customer loyalty, the state of play when it comes to upskilling, and Fanta’s new logo.
Get in touch with the team at Optix and send us your digital dilemma:
- Email: podcast@optixsolutions.co.uk
- Website: https://www.optixsolutions.co.uk/
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- LinkedIn: https://www.linkedin.com/company/optixsolutions
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- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
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Links to this week’s topics can be found below:
Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week
https://www.marketingweek.com/cost-living-loyalty-schemes-retail-sales-5-interesting-stats/
Ad support media engagement slips as consumers cut back
https://www.marketingdive.com/news/ad-supported-media-engagement-drops-consumer-trends/647217/
What’s next for AI and Marketing?
https://www.adweek.com/creativity/whats-next-for-ai-and-marketing/
A third of marketers not offered upskilling opportunities
https://www.marketingweek.com/majority-marketers-access-upskilling-opportunities/
Fanta revamps logo with launch of first-ever global identity
https://www.marketingweek.com/fanta-logo-first-global-identity/
Thank you to James Dawkins for editing the pod each week.
United States
