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027. Productive Creativity with Pete Sena

027. Productive Creativity with Pete Sena

Update: 2019-08-18



  • Pete Sena (@petesena) is the founder, CEO, and CCO of Digital Surgeons, a design, branding, and digital marketing consultancy

  • Pete explains his responsibilities as Chief Creative Officer

The intersection of creativity and productivity

  • Create / Produce vs. Creativity / Productivity

  • The seesaw of effectiveness and efficiency

  • Creativity is born from curiosity

  • Productivity is how people are a pro at their craft

  • Critical thinking is important for becoming great creatives

  • Being "Creatively productive"

  • "Creativity is just connecting things." -Steve Jobs

  • "My powers are ordinary. Only my application brings me success." -Isaac Newton

  • Understanding shortcuts

  • Repetitive vs. Unique

Managing creative duties and other responsibilities

  • How productivity differs in a CEO and a CCO role

  • “Labels are important but be careful how they define and limit you”

  • Set a vision

  • Remove obstacles

  • Methods for giving all roles the attention they need

  • Mitigating affronts to productivity in different roles

Tips for managing creative people

  • Stop managing creative people!

  • Understand their motivations and enable them

  • Servant leadership

  • Daniel Pink’s Drive: three intrinsic motivators

  • Problems that are unique to creative teams and their work

  • Pete's advice for a new manager of a creative team

  • Dividing work up in a creative team

  • Find out why work is important to the team and client

  • Translating the needs and wants of the client

  • Look at team members, project requirements, brands, rules, etc.

  • Logistical planning meetings for dividing tasks and ensuring consistent messaging

  • Create concepts to review

  • Find opportunities for people to collaborate

Cultivating a creative skill

  • Critical thinking is clearly listening to the intention of the person who is saying or writing something

  • Design thinking exercises

  • Combine uncommon things (three columns exercise)

  • Idea discussion > brainstorming

  • Keep using it. If you’re not, then the skill will diminish.

  • Outside of work: make a vision board, mash sources from media (e.g. magazines)

  • Improving a creative skill over lunch breaks

  • Why do you want to start that creative thing? (5 why’s)

  • Other ways someone can grow a creative skill

  • The importance of motivation, inspiration, technique, gumption, and experience

  • Knowing where to focus your energy when developing a skill

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027. Productive Creativity with Pete Sena

027. Productive Creativity with Pete Sena

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