DiscoverOK Productive034. Crafting a Great Email, with Laura Lopuch
034. Crafting a Great Email, with Laura Lopuch

034. Crafting a Great Email, with Laura Lopuch

Update: 2019-11-24
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Introduction

  • Laura's first email tip: write so the recipient will imagine how their life could be

  • How to discover a love of email as a paralegal

  • Realizing skills, eight years later

  • The benefits of setting weekly email goals

  • Treat email correspondence as a journey

  • Wait 2 to 3 business days before the first followup

  • Two types of cold email: making a pitch and making a connection

Anatomy of a Cold Email

  • Where are people with your problem going to talk about their problem?  

  • Explain why you chose the recipient over everyone else

  • Start a close relationship with your contact and compliment them

  • Prove a hypothesis, they should agree with each statement you make

  • All of those small yesses lead toward a yes on the big ask

  • Avoid exit language

  • Avoid asking for more than one thing

ToolsLaura Lopuch online

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034. Crafting a Great Email, with Laura Lopuch

034. Crafting a Great Email, with Laura Lopuch

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