In this episode of Mastering Digital with iLEAD et al, we welcome back Janette Hardman, Head of Sales at InMobi. Having previously shared her expertise on our podcast, Janette returns to explore the latest developments from Microsoft Advertising.

What you will learn in this episode:

• Latest innovations: Get a comprehensive overview of Microsoft Advertising’s newest features. Janette explains the latest updates and their potential to enhance your advertising strategies.


• Performance Max campaigns: Discover what Performance Max campaigns are, how they differ from traditional campaign types, and their impact on your marketing efforts.


• Advantages of Performance Max: Learn about the specific benefits of Performance Max campaigns and how leveraging Microsoft’s expanded audience network can boost your campaign performance.


• Other key enhancements: Explore additional updates from Microsoft Advertising and understand how these changes can contribute to greater advertising success.


• Strategic alignment: Find out how to align these updates with your business objectives. Janette provides strategies for optimising your advertising campaigns to maximise the benefits of these new features.


• Future outlook: Gain insights into upcoming innovations from Microsoft Advertising, including advancements in Connected TV (CTV) and potential integration with Netflix inventory.

Join us for this insightful discussion and stay ahead in the ever-evolving world of digital marketing.

Connect with us:

• Stay updated on Facebook:
  https://www.facebook.com/ILEAD.et.al


• Find inspiration on Instagram:
  https://www.instagram.com/ilead.et.al/


• Network with us on LinkedIn:
  https://www.linkedin.com/company/ilead-et-al/

Have questions or need support? Don't hesitate to reach out to us at hello@ileadetal.co.za. Our dedicated team is here and eager to assist you.