45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado
Description
What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.
In this episode, Lauren shares how she:
- Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and Selfridges
- Secured a Channel 4 TV ad (beating 2,000 other applicants)
- Raised 250% of her crowdfunding target using LinkedIn and video content
- Got featured by Meta alongside Dragon's Den star Steven Bartlett
- Built her founder profile to attract retail buyers, investors, and press coverage
Find Lauren On LinkedIn
https://www.linkedin.com/in/lauren-o-donnell-2a513a49/
http://oatsu.co.uk
And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November
https://www.theprset.com/DIY-Membership
And once you've had a listen you can:
- Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
United States
