457. Your $1.8M List: Why 50 Qualified Agents Beat 500 Random Ones
Update: 2025-09-17
Description
In this episode, Steve Kyles and Frank Garay break down one of the most overlooked keys to scaling your mortgage business: your agent list.
If you’re calling every Monday but not seeing results, it may not be your script—it might be your list.
You’ll learn:
- Why 50 qualified agents is the real goldmine (worth $1.8M+)
- How to re-evaluate your list every 90 days to stay productive
- What the “Rule of Two” reveals about agent referrals and lead count
- The right way to top-grade unqualified agents without losing momentum
- How tools like Model Match and high-tech, low-time farming systems keep your pipeline full
If you’re tired of spinning your wheels or wondering why your conversations aren’t converting, this episode gives you the data, mindset, and clarity to rebuild your Focus 40 and take control of your growth.
Ready to build your million-dollar list? Book your strategy call now at FreedomPlanningCall.com
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