466. The Million Dollar Formula: Why Offers = Closings
Update: 2025-11-26
Description
Loan officers aren't struggling from lack of activity… they're struggling because they're skipping the most important step: making the offer.
In this high-impact episode of the Loan Officer Leadership Podcast, Steve Kyles and Frank Garay break down the Million Dollar Formula that turns conversations into closings:
Here's what you'll learn:
- The 3 core groups you should be asking for business (and how)
- 9 repeatable, scalable ways to make effective offers
- Word-for-word scripts for emails, texts, and calls
- How to increase referrals without sounding "salesy"
- The mindset shift: Get over the fear of rejection, repetition, and feedback
The formula is simple:
Offers – No's = Money. The more you ask, the more you close.
Ready to start converting activity into income?
Book your free strategy call at FreedomPlanningCall.com.
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