AI Shopping, Inflation and Conjoint Analysis
Update: 2025-06-04
Description
This week on FMCG Weekly, we explore the sharp rise in coffee prices in Germany, driven by climate-induced crop failures and surging import costs. Despite this, demand remains high. This puts the focus back on inflation and price elasticity. We spotlight the use of conjoint analysis in designing profitable pack-price architectures. Further this episode examines how ChatGPT is transforming online grocery shopping with real-time product recommendations and purchases.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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