Del Monte, Unilever and Premiumization
Description
This week’s FMCG Weekly covers Del Monte’s Chapter 11 bankruptcy and sale process, amid a wave of CPG M&A activity. We examine how July is emerging as a major promotional season with Amazon, Walmart, and Target vying for shopper dollars. Unilever’s premiumization strategy also comes under the spotlight, with its $1.5 billion acquisition of Dr. Squatch. Finally, we discuss how data-driven, segment-based strategies turn premiumization into a measurable, profitable reality — defending standard share, growing premium, and driving super-premium margins. In today’s market, having credible data-backed plans is crucial to winning with retailers and growing category value.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
United States
