Revenue Growth in a Cup: How Keurig and JDE Plan to Win
Description
This special edition of FMCG Weekly dives into Keurig Dr Pepper’s $18 billion acquisition of JDE Peet’s, a move that reshapes the global coffee and beverages categories and creates the largest pure-play coffee company. We explore the strategic implications of splitting into two focused businesses, assess the RGM opportunities through value-per-serve, premiumization, and smart promotions, and highlight Accuris’s perspective on zero-based revenue planning and the power of the “Source of Business (R)” methodology. This episode unpacks what this merger means for competition, pricing, and innovation—and why this could be a pivotal moment in FMCG revenue strategy.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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