Danone, Reckitt, Kimberly-Clark and the Art of Pricing
Update: 2025-04-23
Description
Danone outperformed in Q1 with 4.3% sales growth driven by protein products in North America and booming demand for infant formula in China. Meanwhile, Reckitt reported a 1.4% sales dip due to underperforming peripheral businesses, though its core portfolio remains resilient. Amid global tariffs and rising input costs, FMCG brands are refining their pricing strategies. From Hermès’ confident hikes to Kimberly-Clark’s restraint, pricing has become both an art and science.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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